re branding delhi

8/6/2019 Re Branding Delhi

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Rebranding Delhi

-Kapish Mehta



Delhi Facts

Area: 1,483 sq kmLatitudinal parallel: 28.3oNLongitudinal meridian: 77.13oEAltitude: 293 m above sea levelPopulation: 13.85million (Census 2001)

Average Temperature: 45o

C (Max) - usually in May - Jun, 5o

C (Min) - usually in Dec - JanDesirable Clothes: Woollen for winters and light cotton for summersRainfall: 714 mmMonsoon: July to mid-September Population: 13.85 (Census 2001)Season: Extreme climate with very hot summer and very cold winter Best time to visit: October to MarchSTD Code: 011Languages: Hindi, English, Urdu and PunjabiReligions: Hinduism, Islam, Sikhism, Buddhism, Jainism, Christianity, Zoroastrianism, Judaismand Bahai Faith



Roads & Transport

� Roads & Transport Addition of new arterial andapproach roads to improve intra-city transport anddecongestion of all National Highways at Delhisentry points from its neighbouring states.

� Road Improvement Plan for 52 identified roadsConstruction of nine new subways andimprovement projects for existing ones (flooring,illuminations, signage, toilets, escalators etc).

� Roads & Transport Multi-level parking projects toincrease parking space.

�

Building of first high capacity bus system in the citywith new fleet of low-floored buses for the capital.



Metro Train

� Metro Train Development of new

lines and extension of existing lines

of the metro rail network to

improve connectivity.

� Work is undergoing at a rapid speed

and Metro Rail Corporation is

confident to complete its task

before the due date.



Airports

� Airports Modernisation of theinternational airport with increasedcapacity to host flights.

� The new terminal will give the airport acapacity of 37 million passengers a year.

� The new terminal will have road access viaa new six lane road from NH-8 and willalso have a high-speed metro line to thecity (metro line (Delhi Airport rail link)with special city check-in facilities.

� There will also be an integrated multi-storey car park at the terminal.



Hospitality Services

� Hospitality Services Planning andbuilding five-star hotels and thecountrys largest world-class

convention centre.

� Big number of Hotels with worldclass facilities are coming up toprovide the tourist all desiredcomforts in the city and NCRregion.



Medical Facilities

� Medical Facilities The Delhi governmenthas decided to construct 36 hospitals inNew Delhi, in the run-up to the 2010Commonwealth Games.

� Some of these hi-tech hospitals will bebuilt in the Trans-Yamuna area of DelhiInitially a fund of Rs.150 million has beenplanned for the construction of the

hospitals, but more funds will be madeavailable as and when needed.



Power Supply

� Power Supply Addition of power supply to theexisting 3,500 MW supply available to thecity.

� Delhi will see the availability of power

enhanced to 7,000 MW from the present4,000 MW by the Commonwealth Games in2010.

� In the coming years, the city will get powerfrom the Damodar Valley Corp, National

Thermal Power Corp, the Dadri power plant,the Jhajhar plant and the Pragati power plant- these total 4,240 MW.



Clean Delhi

� Clean Delhi Delhi will look more cleanthan ever before in the coming 2 years.With an eye on the CommonwealthGames 2010, the MCD has taken up the

task of civilising unruly citizens before theevent.

� The MCD is finalising the rules forimplementing the new fines for litteringpublic places, and willing to take the help

of private sector organisations to imposethe fines on the spot.



Thank You

re branding delhi

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