R&D Candidate Information Pack

The history of United Biscuits

Overview of pladis

The largest food company in CEEMEA (Central & Eastern Europe, Middle East & Africa) Yildiz Holding has brought together its core biscuit and confectionery businesses Godiva Chocolatier, United Biscuits, Ulker and DeMet’s Candy Company to form a new global company pladis.

The new entity unites internationally recognised brands:

Godiva, a leading premium chocolate brand worldwideMcVitie’s, a leading biscuit brand with a heritage in the UK and EuropeUlker, the leading biscuits and confectionery brand in Turkey and Middle East; a love mark in its category.

Together we form a $US5.2 billion business, positioning us as a global leader in the category.

Why pladis?

So why the name pladis? The name itself is a distorted version of Pleiades which is a constellation of 7 stars visible from every corner of the world. These stars are known around the world by different names and in the UK it is known as the seven sisters.

The wish is for the future to be as bright & permanent as these stars in the sky and the business rationale being we can leverage the combined power of our individual companies to be a global leader in biscuits and confectionary.

Our company is fun and playful and we present that with our unique newly created name - written in red and with a small p - we are different, unique and fun...

Our Chairman

Murat Ulker is the Chairman of Yildiz Holding and pladis. He is a baker and a chocolatier.

Murat is a second generation executive of the Ulker family business. He initially joined Yildiz Holding in 1984, founding and leading various businesses over the years, before succeeding his father, Sabri.

In 2000, he assumed the role of Yildiz Holding CEO, serving until 2008 when he also became Chairman of the Board.

Ali Ulker joined Yildiz Holding in 1985He has held various sales roles within the organisation. Ali was appointed as the Vice President of the food group in 2002.

He then became President in 2005 and in 2011 Ali became Vice Chairman of the Yildiz Holding Board of Directors.

Responsibilities are to ensure quality and innovation.

Cem joined pladis as CEO having previously served as an executive board member at Godiva Chocolatier, DeMet’s Candy Co. and United Biscuits following their acquisitions by Yildiz Holding.

At Yildiz Holding, Cem worked with various biscuits and confectionery brands as executive deputy chairman and CFO, leading the integration of more than 20 baked goods and confectionery businesses into the company.

Our Leadership

Where we operate

36 factories in 13 countries, employing 26,000 people

Our BrandsBrief introduction

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Our global brands

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1944

The first Pötibör biscuits were manufactured under

the Ülker brand

94 tons biscuits,3 employees

Chocolate production 1972

Cooking oil & fats business was launched

1992

Instant CoffeeProduction

2004

Partnership with Gumlink

2009

1995

First Cake Production

We will now look at the history of our global brands starting with Ulker, whose history goes back to 1944. Ulker is the number one biscuit and confectionery brand in Turkey and the Middle East. It was founded by Sabri and Asim Ulker, two brothers whose parents immigrated to Turkey from Crimea.

They started in a small bakery where they created the first Potibor (petit beurre) biscuits, and have today grown to 77 factories around the world – and they still make those much-loved biscuits today!

2005

Kellogg’s partnership

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Elimination of Trans fats from Ülker products

2009

2010Partnership with McCormick

Became a member of The World Cocoa

Foundation 2012

2013Pasta category

partnership Nissin

2014Became a supporter

of PACTS

New Product Launches:

O’lalaLaviva2014

2014Sustainability goals

reported: Yıldız Excellence Way

The brothers wanted to bring happiness to everyone through their delicious products and so they created a policy across the company to sell Ulker products at affordable prices. By making affordable, accessible and delicious products, Ulker has become part of the daily lives of many Turkish families, entwined in the lives of its consumers as a hallmark of quality and trust – it is a ‘love brand’ in Turkey.

Today Ulker is still a flagship brand within Yildiz Holding. While the business has grown to have a substantial presence in the Middle East, North Africa and Central Asia, it remains committed to the same principles and values that the company began with over 70 years ago.

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1892 The first Digestive biscuit created by Alexander Grant

1897 The brand BN (Biscuterie Nantaise) created in France

1925 McVitie’s Chocolate Digestives launched

1927 McVitie’s Jaffa Cakes launched

1932 Penguin first launched by William McDonald

1957 Deli Choc launched

1985 McVitie’s Hobnobs launched

1994 Mini BN launched

1996 The brand go ahead! launched

1997 BN was acquired by United Biscuits

1999 Caramel Digestives were added to the product lineup

2012 Medley launched

2013 McVitie’s Breakfast launched

2014 United Biscuits sold to Yildiz Holding

2016 pladis created

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In 1926, Pierre Draps Sr.began making pralines

In 1946, perfected his Truffle Originale masterpiece - an intense dark chocolate mousse in fine dark chocolate, rolled in pure cocoa powder. This piece is not only iconic for GODIVA but for the entire chocolate industry.

In 1968, GODIVA was appointed an official chocolatier to the Royal Court of Belgium

In 1972, GODIVA opened international boutiques in Paris, New York and Tokyo.

2016GODIVA has over 600 owned boutiques. It also has a presence in over 100 countries, which is boosted by its successful global travel retail outposts.

Our Culture

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Our Central Idea

We promise happiness to the world with every bite

We will deliver our promise through our;

● Ever-evolving entrepreneurial spirit ● Expertise● Iconic brands

We deliver high quality products to be the global leader in biscuits and confectionary

G0AL21 is a set of tools and behaviours that enable us to build our future with our values in line with our global strategies.

More specifically, G0AL21;

● Is a set of tools and behaviours we embrace for success● Defines our enablers to deliver our Central Idea● Is our way of doing things to work effectively and efficiently

The purpose of G0AL21 is to drive awareness, clarity and unity across our global business to deliver a shared understanding and action.

It is our roadmap to realize our Central Idea and is designed to create alignment to deliver growth.

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G0AL21

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What does stand for?

Know your customer, know our business, take positive action

Relentlessly raise the standards

Champion collaboration and different perspectives

Take ownership and lead in your area

Be number 1 or 2 by 2021; lead in all our selected markets by growing faster than our competitors

Why join pladis?

Working within pladis R&D you will experience a dynamic, energizing and fresh approach to work.

The culture here is continually evolving, offering a fun, creative space for innovation, which is the heart of what R&D is about. Outside of the box thinking is expected.

We have a great sense of pride taking our ideas through to completion and seeing all of our hard work on the supermarket shelves. We have a passion for developing exceptional products, identifying the latest trends and technologies.

Personal development is part of our business culture and is taken seriously. We have many experts in our business who are a fountain of knowledge and senior leaders naturally mentor and coach junior talent. We are given the freedom to succeed and it is what we achieve and how we deliver it that makes a difference here.

Being part of a bigger business offers opportunities to develop through co-working synergy projects and worldwide expertise, putting us on the fast track to global career progression.

Research & Development

If you are interested in pursuing a thriving career in the dynamic FMCG world, then pladis is the perfect place for you:

• There has never been a more exciting time to join our business, a leading food manufacturer, as we invest heavily in our brands, infrastructure and people.

• We are a serious player in the food snacking market with a clear plan to grow our brands and market share.

• We employ industry recognised experts who are passionate about creating and delivering great products for our global consumers.

• We pride ourselves on the development of our people and are therefore looking for individuals to join us that we can grow with our business and offer tailor made career opportunities to.

• We recognise and reward people who demonstrate the right behaviours and deliver great results.

Life at pladis

Variable rewards● Bonus opportunity

● Company car or cash allowance

● Private medical insurance

Fixed rewards● Life Assurance

● Pension scheme

● 25 days holiday per annum + public holidays

● Full employee wellbeing programme

● Childcare vouchers

● Cycle to work salary sacrifice

● Voluntary benefits scheme - discounts at over 1000 retailers

Rewards & BenefitsThese are a generic selection of benefits on offer that will vary by site location and role grade.

Interview process

● Application reviewed

● Selected for Telephone interview/Video Interview (WePow)

● If successful, you will be invited to a face to face interview with the Hiring Manager, this will be Competency + Behavioural based

● CEB SHL Psychometric Assessment (depending on role type). Likely to be online ability tests (eg numerical and verbal reasoning) and in somes cases an additional Online Personality Questionnaire (OPQ)

● Invites to subsequent face to face interviews and the number of stages will vary depending on the role. At this stage you may be expected to prepare a presentation

● Offer: Contract and paperwork will be emailed and posted

● Onboarding and induction

Assessment Centres

Please note for certain roles we may invite candidates to attend an Assessment Centre. Further information will be provided by the Talent Solutions Consultant.

A typical pladis selection andinterview process….

Interview hints and tipsPreparing for your telephone interview

The telephone interview process will determine if you are suitable to progress for a particular role. Please allow 15-30 minutes dependant on the role and level you have applied for.

Below are some hints and tips which you may find useful:

● Find a quiet place where you will have no interruptions for the duration of the call.

● Make sure that your telephone line is working and that you are in an area with full network coverage - and enough battery life!

● Be prepared for the interview and do your research

● Familiarise yourself with the concept of behavioural based questions. Questions like “tell me about a time when….” or “Give me an example of…” and have a think about a few examples

● Be yourself - act naturally, the interviewer wants to get to know you

● It’s OK to ask questions - remember it’s a two way conversation

Preparing for your face-to-face interview

The face-to-face interview is a competency based interview designed to probe specific skills and behaviours required for the job. Dependant on the role and level, you may meet more than one hiring manager.

Below are some hints and tips which you may find useful:

● Preparing for a competency based interview is critical. Spend some time ‘dissecting’ the job advert and browsing our website. Looking for keywords will give you an indication of the type of competencies and behaviours that may be assessed in the recruitment process

● Think back over your past experience and situations you’ve been involved in that might demonstrate the behaviours we are looking for

● A useful technique to use is the STAR approach. This will help you to structure your response:

● Situation: what was the content of the situation?● Task: what was required for you (any

challenges?)● Action: what did you do?● Result: what was the outcome? Try and end on a

positive note. If it wasn’t the outcome you desired, what would you have done differently

Join In and become part of the pladis family!

If you have any questions before your interview please contact your recruiter:

Terry Reilly - terry.reilly@pladisglobal.com

Sally Kennard - sally.kennard@pladisglobal.com

Hannah Heuston - hannah.heuston@pladisglobal.com

Natasha Cekerevac - ncekerevac@pladisglobal.com

Good luck!