rcs vs ott
TRANSCRIPT
RCS vs OTT
Ronhugo 2015
Separated Communities (X mio) The 5 bn Mobile Community
• Source (key messages and embedded slide): Kobus Smit, Deutsche Telecom, RCE LT Chair, presented at RCE Euro Summit #2, Stockholm,
6 Sep 2011
OTT RCS
- Need service installation : open appstore, search app, pay/download, install
- No necessary installation : embedded on handset (download also available)
- Separated communities only (facebook messenger, skype, etc.)
- All among compatible handset
- Needs provisioning setup - Automatic provisioning
- Should open application first and decide between OTT call (ie.skype), chat/messenger (ie.WA, FB messenger).
Some messaging OTT enable voice services now, but with very bad QoS.
- Easier service access : user intuitive placement, automatic discovery, reliable services.
- Limited user experiences - Richer user experience (exchange image/video during voice call, file transfer, geo location, shows other contact communication capabilities)
- Little to no revenue to operator (as provided by 3rd party and carried over the top of operator network)
- Direct/better revenue from RCS services
RCS vs OTT