rcs vs ott

2

Click here to load reader

Upload: leonard-tambunan

Post on 15-Apr-2017

326 views

Category:

Technology


0 download

TRANSCRIPT

Page 1: RCS vs OTT

RCS vs OTT

Ronhugo 2015

Page 2: RCS vs OTT

Separated Communities (X mio) The 5 bn Mobile Community

• Source (key messages and embedded slide): Kobus Smit, Deutsche Telecom, RCE LT Chair, presented at RCE Euro Summit #2, Stockholm,

6 Sep 2011

OTT RCS

- Need service installation : open appstore, search app, pay/download, install

- No necessary installation : embedded on handset (download also available)

- Separated communities only (facebook messenger, skype, etc.)

- All among compatible handset

- Needs provisioning setup - Automatic provisioning

- Should open application first and decide between OTT call (ie.skype), chat/messenger (ie.WA, FB messenger).

Some messaging OTT enable voice services now, but with very bad QoS.

- Easier service access : user intuitive placement, automatic discovery, reliable services.

- Limited user experiences - Richer user experience (exchange image/video during voice call, file transfer, geo location, shows other contact communication capabilities)

- Little to no revenue to operator (as provided by 3rd party and carried over the top of operator network)

- Direct/better revenue from RCS services

RCS vs OTT