ray poynter trends in presenting

Ray Poynter, The Future Place – JMRX Lectures 2015

Crea%ng Be*er Presenta%ons

Ray Poynter The Future Place

JMRX – Tokyo – June, 2015


Agenda

1.  There is no single best style 2.  Narra>ve flow 3.  Stories and devices 4.  Body language 5.  Analysis of presenta>ons 6.  The Big Picture 7.  Ques>ons


There is no ‘Single Best Presenta%on’

•  Who are the audience? What do they need? What can they understand? What do they expect?

•  What is the message? Good news or bad news? A simple message or a complex one?

•  Are you telling them facts, teaching them something, or trying to change their minds?

•  What is the medium? Face-‐to-‐face, webinar, conference etc.

•  What works best for you?


From: hWps://hbr.org/2013/06/how-‐to-‐give-‐a-‐killer-‐presenta>on


Some Constant Themes •  The presenter is the presenta>on

–  Everything else is there to support the presenter

•  The presenta>on should built around specific and iden>fied objec>ves

•  The presenta>on has to earn its place –  It will not automa>cally be listened to or consulted

•  Presenta>ons should be rehearsed –  Always

•  The key feature is narra>ve flow –  Linked to storytelling

•  Perfect is the enemy of good


Be ready to tell me the ‘story’ a`er watching it


Hans Rosling is the best guide to follow And, TED the best source


Try to Watch One TED Video a Week

Watching them in a group at work delivers extra benefits

Consider: – What were the objec>ves of the speaker? – What is the story? – What storytelling and presen>ng ‘devices’ has the speaker used?

– What has the speaker le` out, to make the story clearer?


10 Tips from TED for Speaking BADLY

1.  Take a really long >me to explain what your talk is about.

2.  Speak slowly and dram>cally.

3.  Make sure you let everyone know how important you are.

4.  Refer to your book, or even quote from it.

5.  Fill your slides with text, bullets, and fonts


10 Tips from TED for Speaking BADLY

6.  Use lots of technical jargon to make yourself sound clever

7.  Speak at great length about your company

8.  Don’t bother rehearsing or checking length 9.  Sound like you are reci>ng it from memory

10. Avoid eye contact with the audience


What should be on the slide?

The slide is there to provide support to you – You are the presenta>on

Nothing should be on the slide if it not helping you

Things should appear on the slide when they help

– And, they should go when they no longer help.

Builds are a useful part of this process


How many words on the slide?

Seth Godin Modern US Business Guru

Here are the five rules you need to remember to create amazing Powerpoint presenta:ons: 1) No more than six words on a slide. EVER. There is no presenta:on so complex that this rule needs to be broken.


Seth Godin Presen%ng

hWp://www.ted.com/talks/seth_godin_on_sliced_bread


Seth Godin Presen%ng

1.  What worked? For you?

2.  What did NOT work? For you?

Seth Godin is is not talking about a market research debrief. He is not talking about passing informa>on to the audience. He is talking about Keynote-‐style presen>ng. An American talking to Americans.


Reasons for Words

•  Emphasis •  Memory

•  Comprehension – e.g. language issues or jargon issues

•  Credibility – Numbers and quotes from memory can seem suspect

•  Precision – This is not approximate E=MC2


If people don’t see speakers from your country, they expect the research to be of a lower quality

NewMR Survey, May 2015, N=133 (Non-‐English Speaking=43), Popula>on = English speaking followers of NewMR

0%

10%

20%

30%

40%

50%

60%

70%

Want to see more speakers from Best research quality Non-‐English


Does your client insist on seeing the data?

Country Want to see more speakers from

Best research quality Non-‐English

China 56% 3% 0% Brazil 42% 3% 2% Japan 36% 5% 7% Australia 31% 15% 12% Germany 25% 18% 21% USA 21% 51% 51% France 20% 7% 7% UK 19% 63% 60% Canada 15% 11% 14% Italy 12% 2% 5% Base 133 133 44

Include slides like this, but hide them


8 Devices and Tips (ヒント) 1.  Builds 2.  Humour 3.  Metaphor (Aliens = Jaws in Space) 4.  Classic messages, “First I will tell you the good

news …” 5.  Asking the audience to make guesses 6.  Making the audience uncomfortable 7.  Something that is not PowerPoint 8.  Body language


It’s on the cards

男女

A B AB O Other/DK

Height cm


It’s on the cards

男女

A ?% ?% 40% B ?% ?% 20% AB ?% ?% 10% O ?% ?% 30% Other/DK ?% ?% 0%

日本人


It’s on the cards

男女日本人

Class Average Height ? ? ? Na>onal Average Height 158 172 165


Which people are confident?

We are just looking at the speakers


Confident?


Confident


Confident?


Truthful?


Some other body issues


Listening, eyes, reduces power Speaking, increases power

Speaking is not the only phase of a presenta>on


Engaged? Power/Authority?


When to shine, and when to re%re


Confident Presenters Push Their Groin!


Body when speaking

1.  Stand up 2.  Don’t back away 3.  Groin to the front 4.  Stand straight 5.  Smile 6.  Hands not by side 7.  Don’t protect you body 8.  Some anima>on (walking is fine, but not compulsory)


Body Language

•  My material = intui>ve/observa>onal

•  Amy Cuddy = science


Amy Cuddy

hWp://www.ted.com/talks/amy_cuddy_your_body_language_shapes_who_you_are


The Big Picture

•  There is no single, ‘best’ presenta>on style or system

•  Focus on the audience and the message

•  Have a clear objec>ve for the presenta>on •  Develop the narra>ve theme (the story)

•  Use ‘devices’ to make it flow beWer

•  Prac>ce and rehearse


Be ready to tell me the about the ‘devices’ a`er watching it


Hans Rosling is the best guide to follow And, TED the best source


Thank You!

Ques%ons?


The Presenta%on Style Grid

Theatre Formal

Big Picture

Detail

Interna>onal Conference

Japanese Conference

Training Session

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