ray poynter - keynote: the mobile future of research & analytics

The Mobile Future of Research & AnalyticsRay Poynter, BAQMaR, November 2015

The Mobile Future ofResearch & Analytics

Ray PoynterThe Future Place / NewMR

BAQMaR, GhentNovember 2015


2014


Mobile First!


QualConventional Connecting

Participant ‘On the Shoulder’


Survey Compatibility

Source: Research Now panels, US, July 2015

28%

18%

18%

37%


How Many Cereals?How many boxes of cereal do you have at home?• 0• 1• 2• 3• 4• 5• 6• 7• 8• 9• 10 or more

Example from MMR


Kingsgate Shopping MallHuddersfield, Yorkshire (UK)


InformedConsent


R1 Photo + GPS locationR1 Email including Photo and GPSR1 GPS tracked journeyR2 VideoR1 Tweet of of PhotoR2 FB uploads videoR1 watches R2’s videoR3 Retweets R1’s TweetR3 Whatsapp a message to R1 and R2, capturing time and location of messageR1 Reads Whatsapp message from R3, capturing time and location of messageR2 Plays a game, Flurry captures what else is running on the phone and background:::

What shape is market research data? Especially Quant Data?


Image from Viking I,1976 Mars


I used to think correlation implied causation, then I went on a course

and now I don’t

So, the course helped then?

Not necessarily.


Experiment


Marketing

MRProject


7 Things to Watch1. Voice recognition

2. Web messaging

3. More location tools: WiFi, cell tower, GPS, beacon, RFID, Bluetooth and more

4. Biometrics, facial coding, voice analysis

5. Android panel of 1 Billion

6. Passive media monitoring via smartphone

7. Single source data – including smartphone


Thank You!

Questions/Discussion