ravi shrestha eloqua experience presentation
DESCRIPTION
Ravi Shrestha, presentation at Eloqua Experience 08TRANSCRIPT
PresentationEloqua Experience 08 The Rio HotelLas Vegas
VMware (NYSE: VMW) is the global leader in virtualization solutions from the desktop to the data center. With 2007 revenues of $1.33 billion, more than 120,000 customers and nearly 18,000 partners, VMware is one of the fastest-growing public software companies. VMware is headquartered in Palo Alto, California, and on the Web at www.vmware.com.
INDUSTRY:Software
EMPLOYEES: 6,100+
GEOGRAPHY: 40 Countries
# USERS: ****
PRODUCT(S) USED: ****
Background
Background
The situation (2006-2007)
Growing revenues for 2007 - $**** billion, an increase of 88% over 2006.
Background
Growing workforce - increased employee count by 98% over 2006
Background
120 User Groups (VMUG)
Organic Growth
Background
Challenge
Limited resources
Challenge
Need to design a self-service module
Challenge
Need to include scalable attributes
Learn new tricks; very fast
How
One time entry of user group event info
Q1 Q2 Q3
Quarterly refresh
Secret?
Publish event using Web portal
Public event listing
Easy one click sign up
Secret?
One time entry of user profile
Secret?
Event confirmation
Secret?
Localized content
In Conclusion: Result
User Group model reproduced by field event programs
In Conclusion: Result
Sales opportunity pipeline – **** high quality leads
In Conclusion: Result
“Anybody that does not take advantage of the VMware User Group structure that Marketing has built
is missing an important opportunity to grow customer relationship, enhance inter-personal communications among customers and most fundamental of all things in sales;
GROW THE BUSINESS!”
In Conclusion: Result
“My team was able to generate several leads and contacts that will be instrumental in developing and maturing second half pipeline”
In Conclusion: Result
User Group rocks – over **** registrations!
In Conclusion: What we learned
Collaborate
Embrace
new ideas
Experiment(beta 1.0)
Photo Credits• http://www.flickr.com/photos/three_dangerous_dogs/81172856/sizes/l/• http://www.flickr.com/photos/rsilfver/178134761/• http://www.flickr.com/photos/rsilfver/178134761/