rave on air
DESCRIPTION
a brand proposal.TRANSCRIPT
Ravensbourne On Air 2009Branding Solution Pitch
Hannah Rose [email protected]
James [email protected]
Alex [email protected]
Ravensbourne On Air 2009The Event
What is Ravensbourne on Air?
- One of a Kind
- Demonstrates Talents to Industry
- Opportunity to Showcase Work
- Industry Networking
A unique showcase of new talent demonstrating to industry that within Ravensbourne there are first class creative team players ready for the visual communication and broadcast industries.
Ravensbourne On Air 2009The Name
Why Rave On Air?
Pro’s Con’sEngraved in Staff and Students Too Narrow Minded
Redelivered as Rave on Air No Identity to Students
New Name Out of Place
Dilutes the Brand
Doesn’t Communicate United Efforts
Online
Brand ArchitectureRave On Air
The Event Channel 1 Channel 2 Radio Interactive
Exhibition Conference Bar Registration Signage Viewing Area Trade Fair Marketing
News
Ravensbourne On Air 2009Tonal Values
Event
Individual
Experimental
Unity
Growth
AspirationalLogical
Intellectual
Creative
Visual
Quirky
Fresh
Individuality Unity Aspiration
Ravensbourne On Air 2009
Patchwork
Tetris
Cake
Pattern
Composited
Receipe
Brickwork
Chess
Family
Building
Patchwork
Ravensbourne On Air 2009Rave On Air Brand Solution
raveonair
Ravensbourne On Air 2009Rave On Air Brand Solution
Colour
- Fresh!- Nature, Life, Growth- Reassuring Colour- Go! - Motion- Success
raveonair
TypefaceTitle Font
redring 1969
abcdefghijklmn
opqrstuvwxyz
Body Font
myriad pro
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQq
RrSsTtUuVvWwXxYyZz0123456789
Ravensbourne On Air 2009Channel One Identity
A Fresh Perspective
Colour
- Sincere and Reliable- Demands Respect- Trustworthy- Positive
Channel 1Integrity
Perspective
Clean
Slick
Honest
Knowledge
Teamwork
Smooth
Professional
Clever
Ravensbourne On Air 2009Channel One Identity
one
Digital On-Screen Graphic (DOG)
Ravensbourne On Air 2009Channel 1 Idents - a fresh perspective
Gallery15 SecondsLive Action
CU - The camera finishes is move and the logo is revealed out of the blue material on screen
CU - Live mixing desk is seen with operaters working
MS - Camera pans round and up to show the screens. One man is seen moving blue material through the 3 cameras
CU - Camera moves to screens as the blue material starts to make up the logo
Fashion15 SecondsLive Action
CU - The camera finishes is move and the logo is revealed out of the blue shapes
LS - In the fashion studio camera moving into mannequinn’s
LS - Camera pans round and up as students add bits to the garments on the mannequinn’s
MS - More blue items added as camera still moves the perspective
On Location15 SecondsLive Action
CU - The camera finishes is move and the logo is revealed out of the blue t-shirts
LS - In a field a presenter is being shotlive
LS - Camera pans round and up and the live feed continues
MS - Camera pans further
Ravensbourne On Air 2009Channel 1 Stings
channel identity
1 second
channel promo
5 seconds
channel menu
15 seconds
Ravensbourne On Air 2009Channel Two Identity
Channel 2
Cheerful
PersonalityUnconventional
Playful
Handmade
Cheeky
Experimental
Student
Breaking Boundaries
Colour
- Encourages Creativity- Energy of Red with the Friendly Qualities of Yellow- Attracts Attention- Exotic and Awakening- Positive
Ravensbourne On Air 2009Channel Two Identity
twoDigital On-Screen Graphic (DOG)
Ravensbourne On Air 2009Channel 2 Idents - breaking boundaries/adverture
Studio15 secLive Ation
Kitchen15 secLive Ation
Field15 secLive Ation
LS - Studio scene. Two people are seen carrying the logo across set
MS - Students are seen to be struggling with thelogo which appears to be moving
CU - Logo has been dropped! it breaks apart into lots of smaller logos which then run off around thestudio floor with the students trying to get them back
CU - With the students running around the run away logos one of them smacksinto the camera with the 2 appearing when it hits to finish the ident
LS - In a field students are seen plaing frisbee with the logo
CU - Frisbee flying towards a tree
LS - The frisbee hits the tree and 100’s of butterfliesfly out
CU - The butterflies in the sky make up the logo
ECU - The mixture explodes onto the microwave front which reveals the logo
LS - In the kitchen students are seen finishing mixing food. Mismatch ingredients can be seen on the side
MS - Camera pans round their backs as they move food to microwave
CU - Camera zooms into microw wave as it is shut and switched on
Ravensbourne On Air 2009Channel 2 Sting
channel menu15 seconds
Ravensbourne On Air 2009Radio Identity
radio
Interactive Identity
interactive
Ravensbourne On Air 2009Online Identity
Ravensbourne On Air 2009News Identity
news
Cross Channel News Identity
News Programme Titles to be made up of several squares, representing stories. Of these squares some will be live action representing featured stories.
This idea can be carried through by using the same concept for National News, Local News and the 60 Second News bulletin.
Ravensbourne On Air 2009Marketing
raveonair to get involved contact [email protected]
get inPlans for Immediate and Future Marketing
- External mail shots to previous delegates and alumni- Internal advertising encouraging students to get involved- Event Day advertising drawing people to particular areas and programmes
Ravensbourne On Air 2009T Shirts
raveonair
vin
crew
ten
raveonair host team
Ravensbourne On Air 2009Stationary
raveonairRave on Air O ce,
Ravensbourne College of Design and Communication,
Walden Road, Chislehurst, Kent, BR7 5SN
0207 123 4567 [email protected] www.raveonair.com
with compliments
raveonairRave on Air O ce,
Ravensbourne College of Design and Communication,
Walden Road, Chislehurst, Kent, BR7 5SN
0207 123 4567 [email protected] www.raveonair.com
with compliments
Many ThanksOliver Riches
raveonairHannah PerryAssistant Managing Director
[email protected] 123 4567www.raveonair.comraveonair
Rave on Air O ce,
Ravensbourne College of Design and Communication,
Walden Road, Chislehurst, Kent, BR7 5SN
0207 123 4567 [email protected] www.raveonair.comraveonair
Rave on Air O ce,
Ravensbourne College of Design and Communication,
Walden Road, Chislehurst, Kent, BR7 5SN
0207 123 4567 [email protected] www.raveonair.com
James Taylor46B White Horse Hill
ChislehurstKent
BR7 6DL
Monday 16th February 2008
Dear James, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris accumsan ante vel lorem. Praesent id neque vel dui hendrerit sagittis. Ut erat leo, mattis quis, tempor vitae, ullamcorper at, ligula. Nunc mattis, ante non hendrerit semper, massa lacus tristique nulla, sed tincidunt elit mi eu nibh. Proin ultrices iaculis dui. In dui nunc, consectetur id, lacinia ut, tempor id, elit. Aenean mauris. Cras pellentesque metus ut risus. Nulla facilisi. Sed tortor risus, sollicitudin eu, eleifend in, luctus a, libero. Pellentesque id quam. Morbi id elit. Vivamus pharetra commodo nulla.
Aliquam tristique volutpat nunc. Quisque id mi. Quisque posuere, odio a pretium suscipit, elit pede molestie dui, nec vestibulum orci nunc ut erat. Ut euismod, magna vitae laoreet venenatis, lorem odio sagittis risus, in ultrices elit ipsum vulputate erat. Sed egestas laoreet sapien. In hac habitasse platea dictumst. Proin nec tortor. Integer convallis neque. Sed mi dolor, dapibus vitae, blandit vel, tristique Joe eu, mi. Quisque sodales magna lobortis erat. Curabitur nunc. Etiam tortor pede, mattis eget, molestie non, posuere sed, erat. Maece-nas convallis orci a ipsum. Sed sed tellus scelerisque tellus convallis blandit. Integer vel massa at sem dictum tristique. Aenean pretium varius eros. Fusce ac est.
Nulla mollis. Sed ut erat. Aliquam lobortis. Proin eu metus. Aliquam erat volutpat. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Maecenas massa sapien, placerat eget, blandit a, adipiscing varius, lectus. Suspendisse a leo. Sed nec tellus sed tellus eleifend gravida. Nam euismod lacus. Nulla odio.
Many Thanks
Laura HannayManaging Director
barregistrationviewing area
conference trade fair exhibition
exhibition
trade fair
studio
fashion
exhibition
trade fair
studio
fashiontrade fair
studio
exhibition
fashion
exhibition exhibitionexhibition
raveonairRavensbourne College of Design and CommunicationThursday 4 June 2009
raveona
irRavensbourne College of D
esign and Comm
unicationThursday 4 June 2009
raveona
irRavensbourne College of D
esign and Comm
unicationThursday 4 June 2009
nextleft
raveona
irRavensbourne College of D
esign and Comm
unicationthursday 4 June 2009
nextright
Ravensbourne On Air 2009Signage
Ravensbourne On Air 2009Physical Brand Presence
What is Ravensbourne on Air?
- One of a Kind
- Demonstrates Talents to Industry
- Opportunity to Showcase Work
- Industry Networking
raveonairevent listings
raveonair
raveonair
raveonair