rav4 presented by: leebrian gaskins
TRANSCRIPT
RAV4
Presented by:Leebrian Gaskins
Circe NiezenSara Piwowar
Sonia Rahi
RAV4 Real Life
•Manufactured by Toyota•Upgrade model in 2000•Competitors:
•Honda CRV•Chevy Tracker•Kia Sportage•Suzuki Vitara•Ford Escape•Mazda Tribute
RAV4 Autosim•Models:
•Base•4WD•Hfi
•Competitor:•Dodge Neon
Strengths & Weaknesses
• Style• Image• Only SUV in
simulation
• Price• Economy• Small advertising
budget with misdirected target market
• Inappropriate competitor
Competition
RAV4Neon
Target Customer
• Free Spirits (91.5%)• Safety Conscious (3.5%)• Other (5.0%)
Decision # 1 - Year 2 Qtr 2
Decision # 2 - Year 2 Qtr 3
Decision # 3 - Year 2 Qtr 4
Decision # 4 - Year 3 Qtr 1
Decision # 5 - Year 3 Qtr 2
RAV4 Product Growth
-10
0
10
20
30
40
50
60
70
Initial Data Decision 1 Decision 2 Decision 3 Decision 4 Decision 5
Contribution ($M)
Sales ($1K)
$ Market Share (%)
Small Car Sales ($10K)
RAV4 Advertising and Production
-10
0
10
20
30
40
50
Initial Data Decision 1 Decision 2 Decision 3 Decision 4 Decision 5
Advertising ($M)
Production - Base (K)
Production - 4WD (K)
Production - Hfi (K)
Contribution ($M)
Model Sales RAV4
Net Contribution
Thank you!!