RATNA ENTERPRISE

This case is prepared by NIESBUD @ New Delhi&

Presented by Arash Izadkhah(6201)

Abstract

• Ratna was a woman from educated family & she was educated person as well

• Though she has lots of job opportunities but after her marriage she felt become confined person to merely doing chores

• In spite of lots of discouragement & hindrance of husband’s family she has decided to run her own business in absent of getting others assistance

Ratna’s background

Her father was a senior government official Eldest of her two sibling Post graduation from JNU at Delhi Diploma in Pashto-Afghani She had earned an assignment in Afghanistan

but had given up due to her marriage She was married to Sunil Bhargava in 1982

Question1

What made Ratna to start her own business?

Demotivated factors:1. 6 months after marriage she was

remained housewife n she felt boring.2. A job offer of Rs.1500/per month. But her

husband , her brother & father-in-law told her “It is not worth”, Ratna fell discouraged.

Question 1 (cont’d)

1. Ratna thought of convincing Sunil," An educated women’s place was not only at home I could contribute elsewhere too.” & Sunil said, “I understand you Ratna, but how can I speak to my father on this issue?”, Ratna thought that Sunil wouldn’t be of much help.

Question 1 (cont’d)

‘Skylark’ printing press was started by Sunil & his brother in 1979. ROI of press was 10-15% gross profit which was not good enough. Ratna told them they have lack of proper planning but her brother-in-law told her, “Business is not your cup of tea. You better to focus more on family”, Ratna felt hurt.

After some successful suggestions of her regarding their funds flow, o/h expenses & execution of orders, her husband told her “I feel proud of you Ratna”, which led to satisfaction & encouragement of Ratna.

Question 2

What factors inhibited Ratna’s entrepreneurial drive?

In Dec 83, Ratna attended an E.D. training program @ NIESBUD @ Delhi Implementation of theories to practical fields

During training she thought of printing business because she wanted to show her brother-in law that she could do the same job in a better way Innovation

Taking loan from NSIC Risk bearing

Question 3

Do you agree that Ratna is competent to become an entrepreneur?

“This was a trying time for me. The government officials thought that I only wanted to help my husband. I had to prove my genuineness to them on the on hand & the other I also had to prove my competence”

Reasons that

Ratna is successful entrepreneur

• By the end of the first year her order position rose from Rs.20,000 to Rs.1.05lakhs

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1984 1985 1986 1987

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Years

“Now I can spread my wings & fly”

30%

70%

Patna

Others

Ratna’s network

Reduction of transportation cost

• By taking maruti van for 85,000 instead of debt, it became precious asset to the enterprise and reduction of transport expenses to Rs.500 from Rs.1500 per month

Ratna’s financial contribution

• Her financial contribution to the family rose from 60% to 80% after Anil, i.e. brother-in-law married and expressed inability to contribute to the family expenditure

• The family members & some close relatives even commented that Ratna had proved to be a son rather than a daughter-in-law.

• Ratna’s mother-in-law mentioned: ”Ratna brought peace in my house” but prior to this when Ratna got involved to this job she mentioned: “How can she do the house job when she is in the factory for so long”