ratification of the sponsorship deal with rakuten

RATIFICATION OF THE SPONSORSHIP DEAL WITH RAKUTEN

FCB · RAKUTEN

• Offices in: Japan, Europe, America and Oceania

• Top 20 of 2012 in Forbes Ranking

• Main brands in the group: Rakuten, Ebates, PriceMinister, Viber, Wuaki TV

• Listed in Tokyo stock exchange

CREATED

1997February

Nº OF EMPLOYEES

+13,500 full time and indefinite contract

TURNOVER 2015

$6.9 BPROFITS 2015

$1.5 B

FINANCIAL PAYMENT BY FCB

€ 5 M € 1.5 M

FCB · RAKUTENEXCLUSIVITY NAME

Main sponsor

Global Partner for Innovation and Entertainment

DURATION

4• Global area: E-commerce

and digital content

• In Japan: Telecom, banking, travel and cafeteria

seasons with option to 1 additional season

€ 55 M BO N U S

for winning Champions League for winning Ligaper season

BO N U S

RIGHTS GRANTED TO RAKUTENASSOCIATION AND USE OF BRAND RIGHTS

CAMP NOU AND CIUTAT ESPORTIVA• Grandstand Façade • Seating in North Goal terrace • Pitch perimeter LED + 3D hoardings behind goals • Backdrop (press conferences + institutional events) • Benches • Hoardings at training ground

SHIRTfirst team match kit


FIRST TEAM RIGHTS• Commercial • Private meeting with players • Attendance of training sessions • Friendly match in Japan during contract period,

optional second match

DIGITAL AND PROMOTIONAL RIGHTS

• Website and Social Networks • Announcements to fans and members • Viber to be official club communication channel • Prize for player of the season, online voting


HOSPITALITY RIGHTS• Tickets (stadium, away games and finals) • Presidential box and VIP seats in Camp Nou • Events on club facilities

COLLABORATIONSCollaboration between the team

and J-League club Vissel Kobe, owned by Rakuten

ratification of the sponsorship deal with rakuten

Sports