rate card no. 9 effective january 1, 2014 advertising...
TRANSCRIPT
Rate Card No. 9Effective January 1, 2014
Vermont News Guide I TriState Pennysaver News I Yankee Shopper I Berkshire Penny Saver
advertisingrates
2014 HERSAM ACORN
www.vermontnews-guide.com
toll free: 800-234-1432 I fax: 802-447-3270 I [email protected]
your source for community newsNEWS VERMONTNEWSGUIDEJ
2n Ad DEADLINES
Display AdvertisingWednesday 5:00pm
Prior Publication Date
ClassifiedsWednesday 5:00pm
Prior Publication Date
EditorialTuesday at Noon
Prior Publication Date
n Color COSTSProcess Color
1/32 - 1/4 ............... $25S1/4 - 1/2 ............... $50S1/2 - Full .............. $75
Spot Color1/32 - 1/4 ............... $10S1/4 - 1/2 ............... $25S1/2 - Full .............. $35
Your Sales Representative is determined by the
location of your business.
n Ad SIZES
1/32 ....... 1.75 x 1.06251/16V ........1.75 x 2.3121/16H ... 3.625 x 1.0625S 1/16V .........1.75 x 3.5S 1/16H ....5.5 x 1.06251/8R ........ 3.625 x 2.3121/8V............1.75 x 4.751/8H .........7.5 x 1.0625S 1/8R .........3.625 x 3.5S 1/8 V ......1.75 x 7.125S 1/8H ......5.5 x 2.31251/4R ..........3.625 x 4.751/4V............1.75 x 9.751/4H .........7.5 x 2.3125S1/4R ............3.625 x 6 3/8R ..............5.5 x 4.753/8V........ 3.625 x 7.1253/8H ...............7.5 x 3.51/2H .............7.5 x 4.751/2V..........3.625 x 9.75S1/2R ..........5.5 x 7.1253/4H ...........7.5 x 7.1253/4V..............5.5 x 9.75Full Page ......7.5 x 9.75DT .................16 x 9.75
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, MA
20 Cleveland RoadDalton, Massachusetts 01226
413.684.1373Classified 888.307.0839
Fax 413.684.0607
editorial [email protected]
advertising [email protected]
Editorial Deadline:Wednesday at noon
the week before publication.
Classified Deadline:Thursday at 10 a.m.
Display Deadline:Wednesday at 5 p.m
Inside this week’s IssueDining / Entertainment .... Page 2
Dining Giveaway ............... Page 2
Crossword ........................... Page 4
Sudoku ................................ Page 6
Home Improvement .......... Page 8
Business & Services ........... Page 9
Horoscope .......................... Page 4
Classifieds ......................... Page 10
Real Estate ........................ Page 12
Auto ................................... Page 13
Help Wanted ..................... Page 15
We Don’t Sell Advertising… We Sell Results!
YankeeShopperJuly 7, 2008 Vol. 31 No. 46
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CLASSIFIEDS413.243.2341
orTOLL FREE888.307.0839
There’s Something In It For You!
Volume 44 Number 52 June 17, 2008
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154 West Park StreetLee, Massachusetts 01238
413.243.2341Fax 413.243.4662
editorial [email protected]
advertising [email protected]
Editorial Deadline:Wednesday at noon
the week before publication.
Classified Deadline:Thursday at 10 a.m.
Display Deadline:Wednesday at 5 p.m
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Auto ....................................... 35Business Directory ................ 30Classifieds .............................. 31Crossword Puzzle .................. 23Graduates Pages ...................... 6Help Wanted .......................... 37Horoscope .............................. 32Home Improvement .............. 28Real Estate ............................. 34Sodoku ................................... 18
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Ad Size Rate1/32 .......................................... $231/16........................................... $37S 1/16 .......................................$541/8 ............................................$68S 1/8 ......................................... $961/4 .......................................... $126S 1/4 ....................................... $1463/8 .......................................... $1681/2 .......................................... $210S 1/2 .......................................$2253/4 .......................................... $282Full Page ................................ $351Business & Service ................. $10
Berkshire Penny Saver
Yankee Shopper
ADVERTISE IN THE YANKEE SHOPPER & BERKSHIRE PENNY SAVER!
Two Publications in one! Two front covers, two sections of great editorial, two options to advertise all in one great publication!
10,000 Copies Distributedfrom Williamstown to Lenox
Add Color!Spot Color ...............................$35Process Color .......................... $75
Premium PositionsFront Page ............................ $479Back Page .............................. $425
Price Includes Color
Deadline: 20th of month prior
Classified Rates PS VNG YS/BPS
PRIVATE PARTY20 Words $ 7.35 $ 7.35 $5.65Add’l Words $ 0.30 $ 0.30 $0.25
COMMMERCIAL20 Words $14.65 $14.65 $12.55Add’l Words $ 0.60 $ 0.60 $0.60
MISC. CHARGESPhotos/Logos/Borders $ 5.00 $ 5.00 $5.00Bolding/Image $ 3.00 $ 3.00 $3.00
SERVICE DIRECTORY (4 week buy)20 Words $48.50 $48.50 $10.00Add’l Words $ 0.60 $ 0.60 $0.60* Buy both PS & VNG total $88.50 • Add’l Words $0.60
Classified Specials Base Rate Add’l Words
WHEEL DEAL (25 words)PS & VNG $20.00 $0.80
All Papers $26.00 $1.20
TAG SALE (20 words)PS & VNG $17.00 $0.50
CARD OF THANKS/IN MEMORIAM (30 words)PS & VNG $12.00 $0.48*Photo charge is $5.00.
BUY NEW ENGLAND$170.00 for 25 words. Add’l word is $10.00.CPAN$475.00 for 15 words. Add’l word is $15.00.OBITUARY NOTICE50% off 52X Display Rate
*Photo charge is $5.00.
n Ad Sizes, Standard Rates, DISCOUNTS & DEADLINES
Post Your Printed Ad On Our Website for only $5.00 /wk
Post Your Printed Ad On Our Website for only $5.00 /wk
Post Your Printed Ad On Our Website for only $5.00 /wk
n Online ADVERTISING
n Tile Adsn Banner Adsn Website Linksn Widgetsn Couponsn Menu Options
n Marketing SERVICES
Marketing , AdvertisingDesign & Distribution
Marketing Campaigns, Advertisements, Logos,
Online Marketing Solutions, Brochures,
Flyers, Business Cards, Letterhead, Posters,
Newsletters, Calendars, Glossy Magazines,
Sell Sheets, Trade Show Materials, Newspaper Inserts, Invitations, Envelopes, Stamps,
Web Site Design, Social and Digital Media and Much More!
1 P
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Size Open 4x 13x 26x 52x1/32 $46 $45 $44 $41 $341/16 $59 $58 $54 $53 $51S1/16 $82 $76 $73 $71 $671/8 $103 $98 $93 $89 $85S1/8 $130 $127 $121 $116 $1131/4 $166 $163 $161 $149 $145S1/4 $200 $191 $182 $178 $1763/8 $229 $220 $218 $205 $2011/2 $299 $291 $282 $274 $260S1/2 $332 $323 $306 $295 $2843/4 $444 $423 $395 $392 $368Full $578 $559 $529 $506 $462DT $1,188 $1,020 $981 $962 $873
Size Open 4x 13x 26x 52x1/32 $83 $81 $79 $74 $611/16 $106 $104 $97 $95 $92S1/16 $148 $137 $131 $128 $1211/8 $185 $176 $167 $160 $153S1/8 $234 $229 $218 $209 $2031/4 $299 $293 $290 $268 $261S1/4 $360 $344 $328 $320 $3173/8 $412 $396 $392 $369 $3621/2 $538 $524 $508 $493 $468S1/2 $598 $581 $551 $531 $5113/4 $799 $761 $711 $706 $662Full $1,040 $1,006 $952 $911 $832DT $2,138 $1,836 $1,766 $1,732 $1,571
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3n Market Coverage MAP
All of our products are audited by the Circulation Verification Council (CVC), an independent, third-party reporting audit company specializing in community newspapers, shoppers and niche publications. A CVC audit covers print-ing, distribution, circulation and readership studies, using the industry’s most thorough and accurate methodology.
Press Run & ReadershipReadership based on 2.5 readers per household
AverAge Press run
15,000
AverAge reAdershiP
37,500
VERMONTNEWSGUIDEJ
TriStatepennysaveryour source for community newsNEWS
AverAge Press run
14,919
AverAge reAdershiP
37,297
1/321.75 x 1.0625
1/16V1.75 x 2.312
1/16H3.625 x 1.0625
Double Truck16 x 9.75
1/8V1.75 x 4.75
1/8H7.5 x 1.0625
S 1/8R3.625 x 3.5
S 1/8V1.75 x 7.125
S 1/8H5.5 x 2.3125
1/4R3.625 x 4.75
3/8R5.5 x 4.75
3/8H7.5 x 3.5
3/8V3.625 x 7.125
1/2H7.5 x 4.75
1/2V3.625 x 9.75
S 1/2R5.5 x 7.125
3/4V5.5 x 9.75
3/4H7.5 x 7.125
Full Page7.5 x 9.75
Design services are included with the
purchase of your ad.
1/4V1.75 x 9.75
S 1/4R3.625 x 6
1/4H7.5 x 2.3125
S 1/16V1.75 x 3.5
S 1/16H5.5 x 1.0625
1/8R3.625 x 2.312
Vermont News Guide
TriState Pennysaver News
Vermont News Guide &TriState Pennysaver News
TriState Pennysaver News,Yankee Shopper & Berkshire Penny Saver
Yankee Shopper &Berkshire Penny Saver
01226 Dalton 01225 Cheshire 01266 West Stockbridge 01262 Stockbridge 01260 South Lee 01242 Lenoxdale 01240 Lenox
01238 Lee 01236 Housatonic 01230 Great Barrington 01247 North Adams 01201 Pittsfield 01267 Williamstown
Yankee Shopper & Berkshire Penny Saver
01201 Pittsfield01220 Adams01225 Cheshire01237 Lanesboro01247 North Adams01267 Williamstown/ Ashford05201 Bennington / Woodford05255 Manchester Ctr.05257 N. Bennington05261 Pownal05260 N. Pownal05262 Shaftsbury
05342 Jacksonville05350 Readsboro Searsburg05352 Stamford05361 Whitingham05363 Wilmington12057 Eagle Bridge12089 Hoosick12090 Hoosick Falls12186 Cambridge12865 Salem
TriState Pennysaver News
05148 Londonderry05149 Ludlow05152 Peru/Chester05155 S. Londonderry05161 Weston05201 Bennington05250 Arlington05251 Dorset05252 E. Arlington05253 E. Dorset05254 Manchester05255 Manchester Ctr.05257 N. Bennington05260 N. Pownal05261 Pownal05262 Shaftsbury05340 Bondville05343 Jamaica05353 Townshend05359 Townshend/ W. Townshend05701 Rutland05735 Castleton05739 Danby05742 E. Wallingford
05743 Fair Haven05757 Middletown Springs05758 Mt. Holly05759 N. Clarendon05761 Pawlet05764 Poultney05768 Rupert05773 Wallingford05774 Wells05775 W. Pawlet05776 W. Rupert05777 W. Rutland12809 Argyle12816 Cambridge12832 Granville12834 Greenwich12849 Middle Granville12865 Salem12873 Shushan
Vermont News Guide
Vermont
New York
Massachusetts
Sudbury Brandon
Pittsford
Castleton
Mendon
SherburneBridgewater
Poultney Ira
Hubbardtown
FairHaven West
Rutland
Proc
tor
Clarendon ShrewsburyPlymouth
Granville Wells
Pawlet
Tinmouth
MiddletownSprings
WallingfordMountHolly
Ludlow
Weston
Peru
Mt. TaborDanby
Rupert Dorset
Londonderry
Sandgate
Land
grov
e
Salem
Argyle
Greenwich
Jackson
Cambridge WhiteCreek
Hoosick
Pittstown
GraftonPetersburgh
PoestenkillBerlin
Stephentown
NewLebanon
Shaftsbury
Townshend
JamaicaStrattonSunderlandArlington
Winhall
Wilmington
StamfordPownal
NewfaneDoverSomersetGlastenbury
Wardsboro
Whitingham
SearsburgWoodford
Readsboro
NorthAdams
Adams
Savoy
Williamstown
Cheshire
WindsorLanesboro
Cummington Goshen
Washington
WorthingtonWilliamsburg
Hinsdale
Richmond
Hanc
ock
NewAshford
Lenox
W. S
tock
brid
ge
Stoc
kbrid
ge
Becket
Otis
Monterey
Tyringham
GreatBarrington
Lee
Pittsfield
Dalto
n
Bennington
Manchester
Rutland
4
n General RATE POLICIESAdvertising accepted by Hersam Acorn Newspapers is subject to all terms and conditions contained herein. Eligibility for retail rate is at the discretion of the publisher.
• Contract advertising and applicable contract rate is governed by the publisher. The publisher reserves the right to cancel an adver-tising contract due to failure of an advertiser to meet the terms of contract.
• The publisher reserves the right to change the rates stipulated here-in on thirty (30) days written notice.
• All display advertisements are measured and billed on the standard basis of modular count.
• The word “advertisement” to indicate paid advertising will be printed across the top of each advertisement that simulates news-paper reading matter.
• The publisher reserves the right to revise or reject any advertisement.
• The publisher shall not be responsible for the omission, in whole or part, of an advertisement or for any typographical or other error.
• The publisher’s liability shall be limited to the amount paid by the advertiser for the first insertion only, and in no event shall the pub-lisher be liable for consequences.
• Vermont referendum or election advertising must, by law, include the name and address of the person placing the advertisement. Advertisements being placed by a group must include the name of the treasurer of the group and such organizations must be registered with the appropriate town clerk. Referendum and election advertise-ments must be prepaid.
• The newspaper cannot guarantee that an advertisement will appear on a specific page or a specific position on the page. Position re-quests may be granted subject to availability and at sole discretion of the publisher.
• Service Charges - Orders must be placed before deadline. Adver-tisements composed for publication, but not run on the original insertion date, must be run within 30 days, or the advertiser will be billed for 50% of the cost of the space ordered.
n Credit TERMSAll new accounts are to be prepaid until credit has been established. Credit shall be allowed at the sole discretion of the publisher. Ac-counts in arrears will be refused further advertising until such time as balance has been paid. Duplicate bills and tear-sheets will be pro-vided on request. Bills not paid when due may be charged at 1.5% per month on the unpaid balance or 18% per annum. A service fee will be charged for all returned checks. All transient, “Going Out of Business” and political advertising must be paid in advance. “Going Out of Business” advertisements must show the closing out license number in the ad.
n Non-Profit RATESAll advertisements on behalf of and paid by a non-profit, chari-table or religious organization and appearing without commercial signature will be given the 52x rate. Tax-exempt number must be presented on the organization’s letterhead.
n Ad PROOFSThe Hersam Acorn Newspapers art department is well-equipped to produce creative ad layouts at no additional charge to the customer. A “spec ad” can be requested one week in advance of appearing in paper (deadline Wednesday at 5 pm prior to publication date). The customer may make design/typographical changes at this point. An “Email Proof” or “Fax Proof” may be requested the week the ad is running as well, but only typographical errors can be changed. No design or copy changes will be accepted.
n Technical GUIDELINESWe prefer Acrobat PDF, but will accept packaged InDesign CS, Illustrator and Photoshop files. We do not accept Microsoft PowerPoint or Publisher. Electronic files can be submitted via email, or if the file is too large, our FTP site (login info available upon request), DropBox, or any other file transfer sits, such as Hightail.
Chief Operating OfficerMartin V. Hersam
General ManagerJessica Murren
Marketing ManagerJessica Murren
Art/Production ManagerJen Hathaway
Group PublisherThomas B. Nash
Circulation ManagerLinda Devlin
Accounting ManagerAngela Leonard
Classified Advertising ManagerDonna Burgess
Hersam Acorn Newspaper Offices:
109 South Street, Bennington VT 05201 . . . . . . (802) 447-3381
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . fax (802) 447-3270
4483 Main Street, Manchester Ctr. VT 05255 . . (802) 362-3535
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . fax (802) 362-5368
www.vermontnews-guide.com
e-mail: [email protected](Advertising e-mail only)
toll free: (800) 234-1432
TriStatepennysaveryour source for community newsNEWS VERMONT
NEWSGUIDEJ
Attract Local Business! Advertise on the ALL NEW vermontnews-guide.com
encompass Bennington, Manchester, Berkshires and NY calendar events, news, things to do etc.
The Vermont Guide is now an online destination for:News ~ Calendar of Events ~ Things to Do ~ Lodging, Restaurant & Real Estate Listings
in Bennington, Manchester, New York and The Berkshires
www.vermontnews-guide.com
Vermont News Guide • TriState Pennysaver News • Yankee Shopper • Berkshire Penny SaverNow all on one site:
• New content added daily - your ad gets more views!
• Tweets and FB Posts link back to the site
• Reach thousands of potential local customers daily
• Your ad links to your website
YOUR AD HERE!
encompass Bennington, Manchester, Berkshires and NY calendar events, news, things to do etc.
www.vermontnews-guide.com
Call Your Sales Representative Today!(802) 447-3381 | (802) 362-3535 | [email protected]
ONLINE ADVERTISING RATES
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Homepage Banner468x60pxLocated in between category feeds$95/month$50/week
Large Square300x250px2 positions available per category;3 ad rotation per position$150/month$80/week
Skyscraper160x600px1 position available per category; 3 ad rotation$150/month$80/week
1
2
4
3
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Navigation Bar728x90px1 position available per category; 3 ad rotation$250/month$100/week
Small Square125x125px6 positions available per category; 3 ad rotation per position$50/month$30/week
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Upgrade your listing to include a photo or your logo for just $25 a month! (12 mo. commitment).
For just $10 a month, your website address will link to your website.
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