rate card 2016 - 香港新浪sina.com.hk/ads/ratecard_2016.pdf · tips banner 320x50,

RATE CARD 2016

Effective : 20 Jan, 2016

SINA.com.hk is one of the biggest portals in Hong Kong, offers a wide range of content with different channels.

SINA.com.hk users are young adults with high educational level and spending power

Key Statistics

Monthly Page View: 67M+ Unique Browsers: 4.3M+ Page Duration: 1m 54sec User Session Duration: 5m 15sec Source : Google Analytics + SINA Internal Figures 2015

User Profile

Ad Type* Dimensions

(width x height) Unitsᶰ

Gross Rate

Homepage Section Highlight box 173x148 CPM 120

Large Rectangle 300x250, <30K CPM 100

Baby Banner 300x90, <15K CPM 50

Top Textlink Max. 18 Chi Characters CPM 30

* Sample Demo via http://ads.sina.com.hk/cgi-bin/format/index.cgi ᶰ CPM = Cost per 1,000 ad views (impressions)

Daily PV : 232,000 (Source : SINA Internal Figures 2015)

Sina.com.hk – Home Page

http://ads.sina.com.hk/cgi-bin/format/index.cgi




Remarks: 1. Full Page Crazy Ad: Max 8 sec ; Close Button is required; Frequency Cap: 1 time per every 4 hours 2. Expandable Road Block / Crazy Ad: Max 6 sec ; Close Button is required ; Frequency Cap: 1 time pre every 2 hours

Ad Type* Dimensions


Gross Rate

Full Page Crazy Ad1 + Large Rectangle 1000 x 600, <60K ; 300 x 250, <30K CPM 300

+ Baby Banner 1000 x 600, <60K ; 300 x 90, <15K CPM 250

Crazy Ad2

+ Large Rectangle 650x450, <30K ; 300x250, <30K CPM 200

+ Baby Banner 650x450, <30K ; 300x90, <15K CPM 150


Daily PV : 232,000 (Source : SINA Internal Figures 2015)

Sina.com.hk – Home Page





Remarks: 2. Crazy Ad: Max 6 sec ; Close Button is required ; Frequency Cap: 1 time pre every 2 hours

ᶰ CPM = Cost per 1,000 ad views (impressions)

Ad Type Dimensions


Gross Rate

Crazy Ad2 + Large Rectangle 650x450, <30K ; 300x250, <30K CPM 200

Cascading Rectangle 300x250, <30K CPM 120

Cascading Video Rectangle 300x250, <30K CPM 150



(exclude Sina HK Home Page) Channel Front Page


(exclude Sina HK Home Page) Channel Front Page

Ad Type* Dimensions


Gross Rate

Full Page Crazy Ad1

+ Large Rectangle 1000 x 600, <60K ; 300 x 250, <30K CPM 250


Crazy Ad2

+ Large Rectangle 650x450, <30K ; 300x250, <30K CPM 180



Run of Class A Sections (exclude Front Page)

News, Finance , Entertainment, Technology, Beauty

Ad Type Dimensions


Gross Rate

Super Banner 728x90, <30K CPM 70

In-Article Video Ad 640x360 (16:9) / 640x480 (4:3) , <30K CPM 270



Video Large Rectangle 300x250, <30K CPM 110

Advertorial Page₃ - 1 Page HTML Advertorial on each channel - Max. 600 Chi Characters plus 1 image

Week 16,000

Remark: 3. Supplements or Special formats are subject to quote

Ad Type Dimensions


Gross Rate


In-Article Video Ad 640x360 (16:9) / 640x480 (4:3) , <30K CPM 230



Video Large Rectangle 300x250, <30K CPM 100

Advertorial Page₃ - 1 Page HTML Advertorial on each channel - Max. 600 Chi Characters plus 1 image

Week 16,000

Remark: 3. Supplements or Special formats are subject to quote

Run of Class B Sections (exclude Front Page)

Lifestyle, Goodlife, Sport

Monthly Page View: 5.8M+ Unique Browsers: 0.25M+

Source : Google Analytics + SINA Internal Figures 2015

Bits and Bytes • CPM = Cost per 1,000 ad views (impressions) • Minimum Net Booking Value of HK$15,000 per order applies • Please allow 7 working days from time of ad delivery to campaign launch. • Content Integration, Online Campaign and Partnership Opportunities Also Available.

Key Statistics

Ad Type Dimensions


Gross Rate

Full screen pop-up crazy ad 414 x 628, <20K CPM 150

Bottom banner 640x100, <20K CPM 90

LargeRect 300x250, <20K CPM 100

Tips banner 320x50, <20K CPM 90

ᶰ 10,000cpm = 10,000,000 impressions

Sina.com.hk – Mobile Platform

Key Statistics

Monthly Active Users: 236M+ Daily Active Users: 106M+ Page Duration: 1m 34sec User Session Duration: 2m 06 sec Source : Google Analytics + SINA Internal Figures 2015 + CNNIC Figure 2015


weibo.com is one of the world’s most popular social networking sites , especially in China


Ad Type* Dimensions


Gross Rate

Full Page Crazy Ad1 + Large Rectangle 1000 x 600, <60K ; 300 x 250, <30K CPM 250


Crazy Ad2 + Large Rectangle 370x370, <30K ; 300x250, <30K CPM 180






Weibo Event Banner 215 x 95, <30K CPM 100

Weibo Focus Banner 50 x 50, <30K CPM 50

hk.weibo.com – Home Page





Ad Type Dimensions


GrossRate





hk.weibo.com – Run of All Sub Channels

Bits and Bytes • Minimum 10,000 CPM for tips banner per order applies • Please allow 7 working days from time of ad delivery to campaign launch. • Content Integration, Online Campaign and Partnership Opportunities Also Available.

weibo.com – Users’ Main Page

Ad Type Dimensions

(width x height) Unitsᶰ Gross Rate

(RMB)

Recommended Activity Banner (推薦活動) 170 x 170, <20K CPM 30

Brand Express (品牌速遞-視頻) 580 x 326, <30K CPM 50

Brand Express (品牌速遞-圖文) 592 x 296, <30K CPM 50


Key Statistics Monthly Active Users: 236M+ HK Weibo Users: 3M+ Monthly Page View by HK Weibo Users: 100M+ Monthly Active Users: 41M+ Weibo Posts/Day: 130M Browsing Time/Day: 60 mins

Source : SINA CN internal Data, 2015 & 艾瑞 iUserTracker

*Weibo CN Ad Booking also available. Please consult our Sales representatives

HOTLINE: +852 2155 8800 / +852 2155 8878 EMAIL: [email protected] WEBSITE: http://ads.sina.com.hk ADDRESS: Unit 1-3, 20/F, Futura Plaza, 111-113 How Ming Street, Kwun Tong, Kowloon, Hong Kong

CONTACT

For Sales enquires, please contact:

Ad Type Dimensions

(width x height) Unitsᶰ Gross Rate

(RMB)

Tips Banner (HK & CN IP Targeted) IOS : 640x100, <20K , PNG CPM 35

Tips Banner (HK & CN IP Targeted) Android : 480x80, <30K, PNG CPM 35

Weibo Mobile App

Bits and Bytes • Minimum 10,000 CPM for tips banner per order applies • Please allow 7 working days from time of ad delivery to campaign launch.


rate card 2016 - 香港新浪sina.com.hk/ads/ratecard_2016.pdf · tips banner 320x50,

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