project reporte l e c t r i c c a s t l e 5 t h e d i t i o nthe journey of an eco festival2017

02

Background

4 Years of Sustainability Program at EC

2017 is the rst year when Electric Castle embraces the #ZeroWaste mission as a long-term goal to reduce, reuse and recycle all the waste generated at the festival

ZEROWASTE

#zerowaste

04

ZeroWaste

Infrastructure

We have put in place the following infrastructure dedicated to recycling:

30 recycling stations

5 intermediary waste collection points

4 compactors and presscontainers

300 waste bins of 120l

50 waste bins of 1mc

05

ZeroWaste

Team

20 promoters engaging festival goers on recycling

30 volunteers promoting the Eco-Game

120 local staff exclusively from Bontida village ensured waste collection & cleaning service

2 eld coordinators

4 team leaders

1 photographer

2 program managers

We have managed to recycle 2/3 of the entire waste generated at the festival.

06

ZeroWaste

Results

PET Plastic Cardboard Tetrapack GlassAluminium

4,50t 1,70t

Co - incineration - 18,95t

1,40t 3,50t 0,35t 8,50t

63t40t

23tTotal

WasteRecycled

Landll

Recycled waste per categories:

eco-ambassadors

08

Eco-Ambassadors

Cyclists

27 cyclists from all over the country - 5 teams & 5 individual eco-ambassadors

10.000 km pedaled to the Banffy Castle

10 sustainability-related causes promoted:

Cycling as alternative means of transportation

Deforestation

Natural conservation and natural parks

Awareness on people with disabilities

Library of materials

90% appreciate as “Very important” or “Important” our mission to promote alternative transportation and cycling tourism

“Increase safety of cycling tourism. Romanian roads are very dangerous.”

“Promote cycling within less than 250 km too, keep this a long term activity during the year.”

* Data collected through our online feedback form (oct 2017, 66 respondents)

eco-spot camping

10

Eco-Spot Camping

Incentivized infotainment to achieve:

Alternative energy produced on the bicycles installation through pedaling

Educated festival campers about greenhouse gases’ effects

Reduced water consumption

Minimized transportation footprint

Selectively collected waste for recycling

Prizes offered:

EC Bicycle

2018 EC Pass

EC Merchandise

Solar backpack

Eco Badges

Recycled-paper agendas

Reusable Coffee Mugs

Canvas bags

Recycled pens

Portable ashtrays

Fridge magnets

Fans

Bicycle inner tubes

Bicycle water cans

Bike lights

Eco-Game

pedals battlecompete in the

and chargeyour phone

have fun at the

and learn aboutgreenhouse gases

eco twister

complete

shower in 25-minute showersor take under collect

and bring them tothe eco point

30 recyclablestravel tobike carpool/train bus/electric castle by

energy

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5actions4actions3actions

get youreco badges

IN THE CAMPING

12

Figures

5000 waste bags distributed in the camping

90h in 5 days with activities at the Eco Spot

4 nights of open-air screenings of the “Planeta Petrilă” documentary and short movies from “Filmul de piatră” lm festival

66kW produced at the Eco Charging Point - equivalent to a refrigerator running for one month

900+ eco-friendly actions done by 500+ participants:

360 competed in the Pedals Battle

185 showered in two / took under 5 min showers

154 traveled to EC by train, bus, carpool or bicycle

67 collected 30+ recyclables

135 played the Eco Twister game

Eco-Spot Camping

Among the 88% of the people who knew about the EC’s sustainability program, more than half heard about the Eco Game

“Engage more people from the festival, outside the camping.”

“Try and change the games every day, in order to make it more fun & exciting!”

* Data collected through our online feedback form (oct 2017, 66 respondents)

communication

14

On-Site Communication

Mass-media

Branded on-site communication productions:

4 outdoor banners 150x200cm

30 recycling stations

500 ZeroWaste stickers 30x30cm

Eco Charging Point

4 Eco Game and Eco Twister banners

20 branded costumes of Eco Promoters

100 infographic posters in backstages and artists cabins

2 TV interviews (TVR, DIGI24)

3 live radio interventions

50 media appearances online about the eco program, within which specic mentions:

25 eco-ambassadors

20 ZeroWaste

5 eco spot and eco game

7 screening of Planeta Petrila awarded documentary

7 dedicated articles on MaiNoi and EC websites

Communication

15

Online & Social Media

3 emailing campaigns to food vendors, organisers and artists

ECO Badge facebook campaign

Festival Eco Citizens Event

39,700+ reach

600+ event responses (260 went · 343 interested)

75 Eco-Ambassadors posts in FB event

150+ private posts on eco-ambassadors personal pages

Eco Spot screening event: Planeta Petrila

91,458 event reach

1,278 event responses (365 went · 913 interested)

Instagram Campaign #ECZeroWaste #ElectricKingdom

56 public posts on #eczerowaste

48 boomerang clips created in Booomerang Contest

7647 clips views

average views / clip: approx. 160

most viewed clip: 885 views

ECO Citizen animated video - 9.800+ views

Total reach: 213.342 people

Total engagement: 18.064 people

Communication

Trentemoller, EC Headliner - interview Music Drives Change

Dub Pistols, Main Stage band - interview Music Drives Change

Alt-J, EC headliner - interview Music Drives Change

Coma, Hangar Stage - endorsement Zero Waste

Geanina Corondan, TV star - winner of Eco Game

Laura Cosoi, actress - participant in Eco Game

Ada Gales, actress - endorsement for Zero Waste

19

Endorsers

Communication

feedback

We asked festival participants for feedback on the sustainability program of Electric Castle 2017 to achieve greater results at the next editions.

The data was collected through an online feedback form, conducted in October 2017 with 66 respondents.

Key ndings:

On the program:

87.7% respondents knew that EC has a sustainability program

47.7% associate it with the Lidl brand

93.8% noticed that the waste was selectively collected at EC

92.3% appreciate the overall cleanliness at EC 2017 as clean or very clean

On Zero Waste:

84.6% appreciate the #ZeroWaste long term goal to reduce, reuse & recycle all the waste generated at the festival as “Very important”, respectively 10.4% as “important”

84.6% have used the recycling stations provided on the site

“You did an excellent job on keeping the festival as clean as possible, I could not believe it. Keep up the good work and keep it eco!”

“Get more people to help with this campaign! Set up more recycling spots on site! Raise more awareness!”

“You can try ‘Bring your own plates and cutlery’ or use bio biodegradable plates/glasses (for the food court), maybe penalize somehow the people who don’t recycle.”21

What EC festival goers think?

Feedback

21

ECO Legend

ECO Angels

ECO Guardians

Thank you for your support!

Partners

22

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