rangamaati’s THEORY OF CHANGE

INPUTRaw Materials [Silk threads ,Yarns & Silk Fabrics |Metals|Wood|Old

Sarees etc]15 Years of ecommerce & Customer Retention Experience.Dedication & HardworkPassion for Art

OUTPUTNumber of Handloom Handwoven Sarees Woven,Number of Kantha

Products Stitched ,Number of Dokra Metal & Wooden Artworks handcrafted and Moulded.

Number of Kantha,Dokra,Wood Artisans and Kantha Artisans Involved.Heritage & Generations Old Art Skills Restored through Reproduction &

Sale of those Artworks.Premium Quality Handicrafts & Handloom Artwork.

OUTCOME Increased Employment for Weavers,Dokra Metal & Kantha Artisans. Increased Household Income through Fair Trade [better wages & Artisan

Fees]. Increase in Acquisition of Intangible Skills.Better Opportunity of Selling handmade items at Fair Price in

International & National Market.Machine Made Handicrafts & Handloom replaced by Ecofriendly

Handmade,Handwoven Products .

IMPACT Improved Socio Economic Condition of Artisans & Weavers from Remote

Villages of Bengal.Revival of Handicrafts & Handloom products of Bengal,INDIA through

Sale to Global & National Market exclusively through eCommerce & Retail.

Reduction of Carbon Footprints & Environmental Pollution through involvement of Maximum Manual Skills & Techniques during production of Handcrafts & Handloom.

Informed National /International Buyers knowing Bengal’s Cultural & Generation Old Traditional Artwork.

Assumptions :: Input – Output INTPUT Raw Materials [Silk threads ,Yarns &

Silk Fabrics |Metals|Wood|Cotton Saree.]

15 Years of ecommerce & Customer Service Delivery Experience.

Dedication & Hard work. Passion for Art and Need for Revival of

OUTPUT Number of Handloom Handwoven

Sarees Woven.Number of Kantha Products Stitched ,Number of Dokra Metal & Wooden Artworks handcrafted .

Number of Kantha,Dokra,Wood Artisans and Kantha Artisans Involved with Project.

Generations Old Art Skills Restored through making Quality Handicrafts & Handloom Artwork.

Assumptions ::

That There is a Steady Market for Indian Handicrafts & Handloom Products.Craftswomen & CraftsMen are Ready to Work Directly with rangamaati.Crafts Artisans have the required skill to deliver the Kind of Indian Handicrafts & Handloom Products as Expected by ArtLovers WorldWide.

Assumptions :: Output - Outcome OUTPUT Number of Handloom Handwoven

Sarees Woven,Number of Kantha Products Stitched ,Number of Dokra Metal & Wooden Artworks handcrafted and Moulded.

Number of Kantha,Dokra,Wood Artisans and Kantha Artisans Involved.

Heritage & Generations Old Art Skills Restored through Reproduction & Sale of those Artworks.

Premium Quality Handicrafts & Handloom Artwork.

OUTCOME Increased Employment for

Weavers,Dokra Metal & Kantha Artisans.

Increased Household Income through Fair Trade [better wages & Artisan Fees].

Increase in Acquisition of Intangible Skills.

Better Opportunity of Selling handmade items at Fair Price in International & National Market.

Machine Made Handicrafts & Handloom replaced by Ecofriendly Handmade,Handwoven Products .Assumptions ::

Customers would be Willing to Buy Handmade Handicrafts & Handloom Products over Macchine Made Products Online.Artisans are Skilled Enough & Retain the Intangible Skills passed over Generations and can produce sufficient Handicrafts & Handloom products as per Current Market Demand.Handicraft Handloom Products could be Sold Online

Assumptions :: Outcome -Impact OUTCOME Increased Employment for

Weavers,Dokra Metal & Kantha Artisans.

Increased Household Income through Fair Trade [better wages & Artisan Fees].

Increase in Acquisition of Intangible Skills.

Better Opportunity of Selling handmade items at Fair Price in International & National Market.

Machine Made Handicrafts & Handloom replaced by Ecofriendly Handmade,Handwoven Products .

IMPACT Improved Socio Economic Condition of

Artisans & Weavers from Remote Villages of Bengal.

Revival of Handicrafts & Handloom products of Bengal,INDIA through Sale to Global & National Market exclusively through eCommerce & Retail.

Reduction of Carbon Footprints & Environmental Pollution through involvement of Maximum Manual Skills & Techniques during production of Handcrafts & Handloom.

Informed National /International Buyers knowing Bengal’s Cultural & Generation Old Traditional Artwork.Assumptions ::

Socio Economic Change could be initiated through sell of Handicrafts & Handloom Products.Customers would consider Environment & Generation old Skills as possessed by the Artisan over Cheap Machine Made Products.

rangamaati handicrafts & handloomwww.rangamaati.comwww.facebook.com/rangamaati

rangamaati.com is the online shopping portal of rangamaati handicrafts Pvt Ltd, an organization dedicated towards promoting & empowering rural craftsmen of Bengal by providing an eCommerce platform for their Handicrafts thus ushering a positive change in their living condition and to sustain their livelihood.

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