randstad – what is employer branding?
TRANSCRIPT
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WHAT IS EMPLOYER BRANDING?
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IT IS THE IMPRESSION THAT PEOPLE HAVE OF
YOUR COMPANY AS A PLACE OF WORK.
By Seattle Municipal Archives (Flickr: City Light employee, 1954) [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons
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WHAT!?
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YEP. PEOPLE ACTUALLY HAVE OPINIONS ABOUT THIS.
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SO
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AS A COMPANY, THIS IS IMPORTANTFOR YOU.
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ESPECIALLY SINCE WE HAVE
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AN AGING POPULATION
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GETTING READY FOR RETIREMENT.
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MEANING THAT THERE WILL BE A LOT OF SEATS TO FILL.
By Seattle City Engineering Department [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0) or CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons
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VERY SOON.
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WE ALSO HAVE A LOT OF NEW TECHNOLOGY.
By Seattle Municipal Archives from Seattle, WA (Telephone operators, 1952) [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons
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WHICH SPREADSBundesarchiv, Bild 183-2005-0819-523 / CC-BY-SA
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INFORMATION
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FASTER
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THAN EVER BEFORE.
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DISCUSSIONS
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ON LUNCH BREAKS
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ARE WHEN PEOPLEBundesarchiv, Bild 102-11652 / CC-BY-SA
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ARE TRULY HONEST
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ABOUT HOW
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THEY REALLY FEEL.By Markus Vodosek (Own work) [GFDL (http://www.gnu.org/copyleft/fdl.html) or CC-BY-SA-3.0-2.5-2.0-1.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons
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SO, COMPANIES TODAY
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MUST WORK HARD TO
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ATTRACT,
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MOTIVATE,
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AND RETAIN
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THEIR
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CUSTOMERSAv Eric Fischer [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons
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AND EMPLYOEES.
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BECAUSEBy Seattle Municipal Archives (Flickr: City Light employees, 1954) [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons
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THEIR THOUGHTS
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AND EMOTIONS
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IS
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THE EMPLOYER BRAND.Deutsche Fotothek [CC-BY-SA-3.0-de (http://creativecommons.org/licenses/by-sa/3.0/de/deed.en)], via Wikimedia Commons
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Employer branding is one of the most important ways to distinguish a company in this day and age of 24/7 media overload. The Randstad Award survey is the largest piece of employer branding research in the world and it’s completely
independent.
The Randstad Award identifies the most attractive companies in the target countries. The survey findings are used to produce three kinds of reports focused on companies,
countries and sectors.
Is your company one of the nominated?
Good to know you.
Author: Ola Eriksson, Goldbrand Communication, www.goldbrand.se