Rand’s Five Basic Rules of Broadcast Style Writing

• Keep it brief.

• Keep it clear.

• Keep it simple.

• Keep it accurate.

• Remember you are writing for the ear.

Eight corollaries to Rand’s Rules

• Keep the tone informal Be simple, direct and understandable.

• Make the writing conversational.• Personalize the information. Put yourself in the

viewer or listener’s place.• Use present tense.• Use active voice and active verbs.• Spell out numbers.• Use “pronouncers.”• Identify people clearly.