randi hovmann - crowdsourcing. biblioteksrådet april 2013
DESCRIPTION
Præsentation om crowdsourcing inkl. eksempler og gennemgang af case: 1001 fortællinger fra Kulturstyrelsen. Forslag til crowdsourcing-indsatser for biblioteker.TRANSCRIPT
BIBLIOTEKSRÅDET
Chefrådgiver Randi Hovmann, Advice DigitalTwitter @Hovmann
Crowdsourcing - og sociale medier
19. april 2013
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•Ølkassen
•Crowdsourcing
•Case: 1001 fortællinger
•Biblioteker: Brug brugerne
SOCIALE MEDIER
Dagsorden
Kontakt
Kort om Advice Digital
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Webportaler
Apps
Corporate sites
Intranet
Mobile sites
Sociale netværk
Lidt af de ting vi laverProdukter
Vi designer brugeroplevelser, der skaber forretning.På tværs af platforme. Og med indsigt i brugernes behov.
PRÆSENTATION AF ADVICE DIGITAL A/S
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Kontakt
Crowdsourcing
Crowdsourcing is the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people, and especially from an
online community, rather than from traditional employees or suppliers.
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Spørg brugerne
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Idestorm oganmeldelser
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Twittertime
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Efterlysninger
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Handling er større end bekymring og brok
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De gode råd
• Alle kan lide at komme til orde
• Push, ikke pull: Sociale medier bringer budskaberne ud til der hvor folk er i forvejen
• Sociale medier skaber interesse, der kan uddybes på biblioteket
• Sociale medier bringer bøgerne/interessen over på mobilen
• Sociale medier er ofte et godt supplement til biblioteket: Forslag, anmeldelser, info o.a. ses af mange i stedet for kun 1:1
Kontakt
1001 fortællingerCase by:
Mette BomCampaign advisor
Ministry of Culture Denmark
13-04-2023 15
A place where users tell us new stories about places in Denmark…
The police head quarters -Cph
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And develop content..
”Would it be possible to download the stories as podcasts? Because then my custermer can listen to them all the way from the airport”
Limousine driver, Cph
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…and comment on each others stories
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… and contribute with pictures of their cultural legacy
Picture from Jægersborg Animal park
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Why a user driven website? • Nudging: to move and push users and stakeholders • To engage young people• To get out of the museums• To share data og love • To boost culture turism• To engage locals
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And to move ourselves and our users
from a traditional approach … to a modern and interactive approach
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What did 1001 cost?website: • 985.000 EUR from funding• 402.000 EUR to project management • 67.000 EUR for beta development 2010
App:• 47.000 EUR for iPhone og Android app• 67.000 EUR for routes
• 13.500 EUR annual budget 2011 and 2012
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Sitet in numbers – user created content
• +30.000 monthly users (increasing)• 2000 new profiles• 500 new places/stories • 5.000 pictures• 3.500 comments (600 valid)• 4.700 tags (DK) 4.000 (UK)• 3.000 links• 9.000 iPhone app + 4.000 Android• 1.206 dk Facebookfans, 800 users• 8.000 external links• 80 active widgets
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More platformsSharing information, experiences and users
• WWW• 1001stories.dk
(eng)• mobilsite,
iPhoneapp+ Android
• Widgets/iframes• Webservices DR,
DBC• GPS• Facebook• Newsletter, Rss
feeds, podcast• YouTube • Google Adwords
og SEO
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Traffic and users don’t come easy no matter how exciting
your content is
Campaigning heritage in a social media reality…
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Things to remember
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Use social media to: • Communicate directly with your users • Increase visibility on many platforms 24/7• Fundraise• Listen to the grapvine• Change attitudes• It’s easy and cheap
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Don’t use social media if you: • Close at 5 pm• Don’t have the time or ressources to
respond• Only want to make small
”like”-revolutions• Are secretive and don’t want to share
your knowledge
Kontakt
Biblioteker: Brug brugerne
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Gode erfaringer i kommunerne
Kilde: KL: Kommunerne på Facebook 2012
Stor tilfredshed med kommunens Facebook Side
Begejstrede brugere
Nye målgrupper
Bedre image
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Mere positiv opfattelse af kommunen
Kilde: KL: Kommunerne på Facebook 2012
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Bogkærlighed er crowdsourcing - #fredagsbog
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#ISBNBingo
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Pinterest…
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Bookcrossing
TAKVenlig hilsen
chefrådgiver Randi Hovmann, Advice Digital
Twitter: @hovmann