rand fishkin

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  • Rand Fishkin, Wizard of Moz | @randfish | rand@moz.com

    The Story of Moz 2001-2016: What Id Change, Keep the Same, & Dont Yet Know

  • 9 Things Id

    Change

  • #1: Learn Software Engineering

  • #2: Spend Time at Another Startup or Two

  • #3: Reject No-Touch Onboarding

  • #4: Push My Investors to Be Tougher With Me

  • #5: Only Launch EVPs, Not MVPs

  • #6: Hire Less. Build Less. Focus More.

  • #7: Pay More for Fewer, Proven Hires

  • #8: Multiple Products vs. Singular Focus

    2007-2014 2015-2016

  • #9: Sell Early. Start Again.

  • 7 Things Id

    Keep the Same

  • #1: Geraldine

  • #2:

  • #3: IC vs. PW Tracks

  • #4: Marketing First. Product Second.

  • #5: Live Our Customers Lives

  • #6: Raise Capital (at least this time)

  • #7: Choose a Sector Other Startups Avoid

  • 5 Mysteries I

    Dont Yet Know

  • #1: Whether the Juice is Worth the Squeeze

  • #2: Whether Im any good at designing software, or just got lucky a few times early on.

  • #3: Self-Service vs. Enterprise SaaS (source)

  • #4: Acquisitions vs. Build-In-House

  • #5: Making Work Personal

  • I urge you to make your own 3 lists:

    What youd change.

    What youd keep the same.

    Mysteries you dont yet know.

  • Rand Fishkin, Wizard of Moz | @randfish | rand@moz.com

    Bit.ly/storyofmoz