rambuvital - basf care creations · 2020. 8. 14. · inci: nephelium lappaceum peel extract...
TRANSCRIPT
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Rambuvital®
A breath of fresh air for your hair
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Rambuvital® is a new hair beauty secret
enabling the up-cycling of Rambutan’s by-product
Living ethically is of growing importance to today’s
consumers, particularly as awareness of social and
environmental issues grows.
Benefiting from sustainable sourcing ensuring positive social
and environmental impacts along the value chain,
Rambuvital® takes your hair to perfection.
51%of consumers globally say their beauty product choices
are often or always influenced by how environmentally
friendly/socially responsible the brand is.*
73%of Millennials are willing to pay more for
sustainable goods.**
* Candean, Organic Monitor 2018
**Nielsen 2015
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Urban women are aware of the impact of pollution on hair and scalp
4/11/20193
BASF Beauty care asked urban women about their
feelings on the impact of pollution on their hair and scalp
Yes
No86%My hair and scalp need to be
protected from the harmful
effects of pollution
Results on 109 women
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What are the harmful effects of pollution on hair and scalp?
My hair has
less vitality
My hair
is dirty
My hair has an
unpleasant
smell
66% 72%
BASF Beauty care asked urban women about their
feeling on the impact of pollution on their hair and scalp
Results on 109 women
My scalp is
sensitive and
dehydrated
51% 47%
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Urban women’s wishes
Energized roots
Clean & bouncy strands
Healthy scalp
What urban women are looking for
airy and shiny hair, bouncing with vitality
5
Hair roots are full of energy and vitality
The scalp is well hydrated
Hair lengths are airy, shiny, and bouncy,
with a nice smell and a clean feel
01
02
03
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Origin: Vietnam
Humid tropics
2000 – 5000 mm
Sunny places except for
young trees
22-30 deg. C
Rambutanthe hairy superfruit
The peels are collected mainly from July to September on domesticated trees in the
south of Vietnam. Then the fruits are manually opened to separate the different
parts.
INCI: Nephelium lappaceum peel extract
Species: Nephelium lappaceum L.
Family: Sapindaceae
Present in south Asian countries such
as Vietnam, Thailand and China.
Description: Nephelium lappaceum is an evergreentree of about 4 to 20 meters high. Its principal trunk is
erected with an open crown of large branches. The bark is
slightly rough, greyish or red. The hairy fruit is mainly red, but
they can be also yellow, orange and pink. The tree can live
up to 100 years.
BASF Partner sources the leaves from a historical supplier in Vietnam. They
monitor the harvest with local independent farmers. They promote sustainable
agricultural practices, that respect the local ecosystem and ensure higher incomes
and specific training of Vietnamese workers
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Participating in the up-cycling of rambutan’s by-products,
Rambuvital® helps the hair to fight the deleterious effects of pollution
by bringing freshness, vitality & moisturization
3XTRIPLE ACTION
Just as the seed provides energy to
Rambutan's fruit for its
development, Rambuvital®
revitalizes the hair from root to tip.
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Rambuvital® BC10059
DescriptionNatural extract of rambutan seeds, titrated in Kaempferol diglycoside, from a sustainable sourcing
program
INCI Maltodextrin (and) Nephelium Lappaceum (Seed) Extract
Composition 100% 70-90% maltodextrin, 10-30% Nephelium lappaceum seed extract
Dose of use 0.1%
Aspect Powder (specifications in progress)
Solubility Soluble in water
Preservative system None
Naturality 100% from natural origin (ISO 16128); Cosmos approved
Regulatory data✓
PCPC IECSC IECIC 2015 JP cosmetics QD additive
✓ ✓ ✓ ✓ x
Rambuvital®
Product characteristics
Patented
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Rambuvital®
Stability & Formulation
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Storage conditions:
10-30°C
Protect from
moisture and heat
Shelf life:
24 months
Storage
conditions
© B
AS
F B
CS
DU=0.1%
Solubilize Rambuvital®
in water at room
temperature and add it
during the final step of
formulation below 40°C
Formulation
method
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Rambuvital®
10
Organic certified Rambutan seeds
Designed extraction
Standardization &
concentration
Rambuvital®
HPLC typical chromatogram profile (350 nm)
Kaempferol diglycoside
(K3G7R)
2
1
Nephelium lappaceum L.
../../../../_Projets MAS/EMB009955 Crinotherapy/05-Product(s) & Regulatory/Image Bixa seeds.png
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What happens under pollution?
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1DEVITALIZED
ROOTS
2UNHEALTHY
SCALP
3DAMAGED &
SMELLY STRANDS
1
2
3
HAIR BULB SCALP HAIR FIBER
DEVITALIZATIONDAMAGED FIBER
MALODORDEHYDRATION
SEBUM OXIDATION
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Rambuvital®: 3 actions to cope with pollution
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1ENERGIZE THE
HAIR BULB
2PROTECT THE
SCALP
3REFRESH THE
STRANDS
1
2
3
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Rambuvital® energizes the hair bulb
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ATP is the energy that the hair bulb cells can
use to increase cellular activity and make the
hair grow.
Devitalized hair bulb
with a low level of
energy (ATP)
“My hair has less vitality”
66%
Consumer need
D 14
Shampoo Conditioner
Data on 117 women
85%The routine improves:
Hair vitality
Consumer’s appraisal
Hair follicle youth and energy
-20%
with Rambuvital®
at 0.05%
Dead cells
+35%
with Rambuvital®
at 0.05%
ATPReconstructed dermal papilla (hair follicle fibroblasts)
Energy
marker
Outdoor
pollutant
Under pollution With Rambuvital®
Revitalized hair bulb
with a high level of
energy (ATP)
1
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Rambuvital® protects the scalp: moisturization
14
Loricrin is a protein able to reinforce the
scalp natural barrier: its stratum corneum.
Dehydrated scalp
with weak skin
barrier
Consumer need
Consumer’s appraisal
Barrier functionUnder pollution With Rambuvital®
Moisturized scalp
with a strong stratum
corneum
51%
“My scalp is
sensitive and dehydrated”
2
Loricrin
x4with Rambuvital®
at 0.05%
In vitro +31%Vs Placebo
with Rambuvital®
at 0.1%
Scalp hydration
Data on 39 women
D 14
Shampoo Conditioner
Data on 117 women
81%
87%Scalp health
Scalp hydration
The routine improves:
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Rambuvital® protects the scalp: detoxification
15
Irritated scalp with
oxidized sebum
Consumer need
Consumer’s appraisal
Sebum degradationUnder pollution With Rambuvital®
Healthy scalp with
high quality sebum
51%
“My scalp is
sensitive and dehydrated”
2D 14
Shampoo Conditioner
Data on 117 women
73%
Hair Detoxification
Anti-pollution
The routine improves:
Sebum needs to be preserved
from pollution induced oxidation
otherwise the scalp becomes sensitive.
MDA
Outdoor
pollutant
In tubo
Oxidation
marker
with Rambuvital®
at 0.1%
Malondialdehyde :
oxidized lipid and
reactive molecule -27%
81%
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Rambuvital® is a hair deodorant
4/11/201916
Damaged and smelly
hair fiber
Consumer need
Consumer’s appraisal
Under pollution With Rambuvital®
Fresh and vigorous
hair fiber
3D 14
Shampoo Conditioner
Data on 117 women
Odor repellent
The routine improves:
Pollutants react with the surface of the hair:
it damages the strands and creates
malodorous volatile compounds
82%
47%
“My hair has an
unpleasant smell”
30 naive volunteers
Outdoor pollutant + UVA
with Rambuvital®
at 0.1%
-35%
Odor intensity
Sniff test on strands
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Rambuvital® refreshes the strands
17
62%
Data on 39 women
Rambuvital® at 0.1%
Placebo
Consumer need
3
“My hair is dry and brittle”
Clinical study
D 28
Shampoo Conditioner
With Rambuvital® at 0.1%
Consumer’s appraisal
D 14
Shampoo Conditioner
Data on 117 women
With Rambuvital® at 0.1%
85%
The routine improves:
Less splitting
More shine
More volume
64%
62%
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Rambuvital®: a breath of fresh air for your
hair
Part of the sustainable & fair trade Rambutan program
Scalp moisturizer: improves scalp health and comfort
Healthy-looking hair: the hair is clean and more
vibrant for longer
A global haircare anti-pollution solution
from the roots to the tips
Hair deodorant: repels the smell of pollution
away from the hair
Hair bulb vitalizer