ramboll ad concept
TRANSCRIPT
ADVERTISING CONCEPT BRIEFING
What we wanted to achieve with the renewed ad concept:
1. Improve our brand impact (visually + tone-of-voice)
2. Create stronger alignment across Ramboll
3. Connect high level image ads with business specific/tactical ads
4. Increase concept shelf life (min. 2-3 yrs.)
BACKGROUND
RAMBOLL’S AD FAMILY
Level 1: Corporate branding, multi-discipline
Level 2A: Market/service branding
Level 3A: Project branding
Level 3B: Product branding
Level 3C: Event promotion
Level 2B: Employer branding
Level 3D: Job adverts
CORPORATE BRANDING (L1)
CORPORATE BRANDING (L1)
CORPORATE BRANDING (L1)
CORPORATE BRANDING (L1)
CORPORATE BRANDING (L1)
MARKET BRANDING (L2)
MARKET BRANDING (L2)
MARKET BRANDING (L2)
EMPLOYER BRANDING (L2)
EMPLOYER BRANDING (L2)
EMPLOYER BRANDING (L2)
EMPLOYER BRANDING ONLINE (L2)
EMPLOYER BRANDING (L2)
PROJECT/PRODUCT BRANDING (L3)
EVENT PROMOTION (L3)
THANK YOU