SHOW STARTS 17TH JANUARY 2010

TO REGISTER FOR THE SHOWContact PAM SIMMONS on – 01773 532651 or pamsimmons@raleigh.co.uk

LAUNCHING AT THE SHOW

New Accessory Brands

Raleigh eBikes

Team Raleigh Professional Road Team

Spring Promotion Bikes

New European Bike Brand

Advertising and Promotional Support Program

Cycle to Work Scheme

Raleigh aims to establish itself at the very height ofprofessional road racing again, 30 years after its 1980 Tourde France win, thus uniting its marketing and globalrange strategy, with an ambitious five-year plan.

Team Raleigh has registered an application for UCIContinental status and will be targeting the UK PremierCalendar road race, Tour Series and Elite criteriumswith the intention of securing an invitation to theTours of Britain and Ireland in the first year, all ofwhich have increased exposure on TV and are

taking racing to the heart of the British consumer.

AIRLITE 300 Airlite 6061 alloy compact

frame, EVO carbon fork, Shimano Tiagra

gearset, Michelin tyres, San Marco saddle.

New Airlite range

2010 ROAD BIKES

Marketing

2010• Four dedicated bike catalogues

• Summer and winter accessory catalogue

• Cover mounts on Cycling Plus, MBUK and What Mountain Bike

• Brand adverts in all cycling publications and Centre Parcs Magazine

• Specific POS available for stockists

• Full events programme, Future Demo Days, Bike Radar Live, Mountain Mayhem and more.

• Dealer events kit to support you locally

Historic Raleigh headbadge returnsThe historic Raleigh head badge, with Nottingham England inscribed on it, returns as part of Raleigh’s new corporate style whichwill be used globally from 2010.

“Returning to the traditional logo is the best way toshow the company’s pedigree and its historiccommitment to Nottingham. All our partners across the world will now use this famous logo.” - Mark Gouldthorp, MD

SP

EC

Team Line Up: Chris Truett – Manager, Tom Barras, Dale Appleby, Liam Holohan,

James Stewart, Daniel Shand; Development riders, Michael Cuming, Richard Handley;

International riders Peter Smith (AUS), Julian Rammler (GER)

Raleigh returns to Pro

Road Racing

New T2T carbon frame & STEP carbon fork,

full Shimano Dura Ace 7900 groupset

Shimano RS80 wheelset, Michelin Pro 3 tyres.

Weight: 7.9kg

New ‘Team’ Carbon

SP

EC

AIRLITE AURA Airlite 6061 WSDalloy compact frame, EVO carbonfork, Shimano Sora gearset, Michelintyres, San Marco saddle.

Women specific

SP

EC

NEWMODELS

WOMEN’S

ROAD

GRITSTONE & WATERFRONT

FEATURES • Men’s & Women’s MTB • Alloy frame, suspension

forks • 21-speed EZ-Fire • Clarks mechanical disc brakes

FEATURES • Men’s & Women’s city bikes • Alloy frame,

rigid forks • 21-speed EZ-Fire

• Fully equipped for city riding

FEATURES• Men’s & Women’s city bikes • Alloy frame, rigid forks

• 18-speed Revoshift • Fully equipped for city riding

Top-selling bike range with new

City Chic colour schemes.

FEATURES• Women’s low step frame

• Sturmey Archer 3-speed

• Conventional stylish basket

• MTB, City Trekking and Road • Price range £229.99 to £399.99

XC21 MEN’S & WOMEN’S

DETOUR MEN’S & WOMEN’S

FEATURES • Men’s & Women’s MTB • Alloy frame, suspension

forks • 21-speed EZ-Fire

CITY

MTB

LOW STEP

FRAME

NEWMODELS

ELEGANCE WOMEN’S

As the need for electric bikes increases,Raleigh will be launching two models of eBikes inMen’s and Unisex versions during 2010, starting withthe Dover Deluxe Premium (pictured). This further development of the Raleigh bike portfolio is aimed at commercialising an underdeveloped market sector andproviding the retailer with high qualitymachines and the necessary experiencedback-up. A dedicated electric bike specialist will be available to develop thebusiness within independent retailers.

New eBikeslaunched

to beat the competitionTwelve models to choose fromSPRING PROMOTION BIKES

NEW RALEIGH

RANGEPIONEER METRO

SP

EC • Shimano Nexus 8-speed hub gear

• Range up to 80km range – depending on terrain • Powered by Panasonic system and using a centre motorproviding power to the crank-set.

• Power regulation by torque control – the harder you pedal, the more assistance you get.

• Shimano Dynamo hub-powered lighting

Dover Deluxe Premium

Following on from a great year, theDiamondbacks have pressed forward

with great new spec from Michelin and Rock Shox to make the new DBs the perfect aggressiveall mountain bikes for the UK!

AXIS

FEATURESPro level alloy hydroformed frame • Rock Shox Argyle 302 fork •Truvativ Husselfelt cranks, 38t ring & single speed converter • QuadDime disk brake, 3.2 wheels with Halo Twin Railtyres • Gravity & Alienation finishing parts

FEATURESAlloy hydroformed frame • Truvativ Husselfelt cranks, 22t ring & single speed converter • Quad QMD-& mechanical disk brakes• DB trials bar & stem • Alienation Recliner pivotal saddle

Groundbreaking 24” wheel bikedesigned by Martyn Ashton. Thisall-round bike is capable oftechnical trials but can alsoexcel on street or skate parks.

Diamondback/Ashtonbikes launched

As designed and riddenby Sam Pilgrim in some ofthe biggest comps in theworld.

FEATURESNew alloy Vectra all-mountain hydroformed frame • Rock ShoxDart 2 100mm with lockout • New Deore Shadow gears, TruvativBlaze 44/32/22t • Quad Dime hydraulic disc brakes • MichelinWildgripper 2.25 tyres

MTRAX 2.0• 27-speed SRAM X-5 gears with X-5trigger shifters• Quad Axis hydraulic disc brakeswith 160mm rotors• Manitou Match 100mm with lockoutand compression damping

Mtrax Join the winning teamThe Mtrax range has firmly stamped its mark on the UK race scene and in UK trail

centres. This year we have kept the same great frames using the integrated carbon

technology and the full carbon frame of the HT 5.0, but we’ve upgraded the forks to

the new race line from Manitou to bring higher performance and lower weight.

FEATURESNew alloy Vectra hydroformed frame • Rock Shox Recon 335 SoloAir 130mm • Truvativ Stylo 3.2 44/34/24t chainset • Shimano XTgroupset, hydraulic disc brakes • Michelin Wildgripper 2.25 Tyres

RESPONSE COMP

Winners ofNational Points Seriesoverall, Masters & Vet50+ Midlands Seriesoverall, Elite, Masters

& Vets 50+MidlandChampion Vets 50+Winners Sleepless

in the Saddle

XT

Designed by Martyn

Ashton

GROUPSET

MTRAX 5.0• 27-speed SRAM X-0 gears with X-0 trigger shifters

• Quad Stinger Pro hydraulic disc brakes

• Mavic Crosstrail Disc UST wheelset with

UST Continental Mountain King 2.2" tyres

• Manitou R7 100mm forks

DEORE SHADOW

Raleigh Helmets• New Urban Youth now inmoulded• Popular Xtreme complete redesign• New graphics on complete range

RSP Sold SecurelocksThe RSP lock range nowincludes Sold Secureaccredited models:• Chain and padlock• Shackle locks• Armoured locks

New summer accessories catalogue• Cover-mounted onto Future

Publishing magazines• 150,000 print run• Stockists listed• Available for in-store use

Avenir Click Fix bagsNew fabrics, technology and theaddition of Rixen Kaul fittings for 2010.Category leading profit margins.

Uvex helmetsUvex flagship models are the new FP3.1 & FP3.0. TheFP3.0 is the model of choice for Mark Cavendish thiscoming year.

The range also includes the FP1CC, the seriouslylightweight XC helmet and new graphics for the

XP100, the winner of the recent What MountainBike group test.

Raleigh has secured exclusive distribution of Affix BMX parts from KHEand Mobi pressure washers.Affix and Mobi

Revolutionary inventions fromAffix, exclusively at Raleigh.

PROFITEARNER

“Makescleaning your bike

anywhere a doddle. Makesyou wonder how you got by

without one” MBUK

“Mobi has answered our prayers”

DIRT

Innovation from Affix

Diamondback BMX colour crazy

Business

has been very good, better than

I thought it would have been. The support

from Raleigh and my account manager, Scott

Davidson, has been excellent and I am glad I went

down the route of setting up my own business as a

Cyclelife franchisee.

Andrew Grant, Cyclelife Dumfries,

DG2 Wheels

Cyclelife

enables us to run our

business more effectively. We have a

dedicated account manager to sort out any

problems and issues, he does all the legwork

to ensure our business runs smoothly.

Rob Corbett, Cyclelife,

Long Eaton

CYCLELIFEDEALERS TOGET LOYALTYBONUSFrom January 2010 CyclelifeDealers may be eligible for aquarterly loyalty bonus

2009 has seen the number of independent bikedealers in the Cyclelife network rise to 140, givingimproved regional coverage throughout the UK.

CYCLELIFE CYCLE 2 WORKNew for 2010 is Raleigh’s Cycle to Work Scheme,available to Cyclelife and Raleigh Main Dealers.

The benefits for dealers are:• Lower commission rates payable to the scheme • Commercial incentive from Raleigh as a reward for

Raleigh purchases through the scheme• Scheme open to employers of whatever size• Paperless process – everything is done online• Dedicated website

TV ADVERTISINGRaleigh returns to TV advertisingafter a break of 12 years with aChristmas advert featuring theStriker and Me to You bikes.Targeting around three million

children, 350 ads were shownon Nickelodeon and Nick Toonsthroughout November 2009.

Following a full assessment of thecampaign’s effectiveness, Raleighplans a more extensive TVpresence in 2010.

www.cyclelife.com

CYCLELIFE EXCLUSIVE ADVERTISING

Cyclelife advertisements are

now a regular feature in a range

of specialist cycling magazines

Cyclelife has been a boon to dealers

throughout the country