rajesh jain 2 g business and technology for value added services
TRANSCRIPT
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Business and Technology for Value Added Services
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Contents
• About Us• Promoters & Telecom Business• Business Acumen• Technology Differentiators
• Technology Highlights• USSD, SMS and Voice• Mobile Commerce• Applications• Solution Platforms
• Self-care, CMSG, Campaign Manager, U&R Packs & Profiling.• Lawful Interception• IN Integration• 3G Solutions• Collect Call
• E-Governance
• Content • Case Studies
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Background of Promoters
• Osiyan is promoted by a group with diversified business interests.
• Group’s business interest include:• Infrastructure – Construction, Power & Hotels• Distributors - Titan Watches, Cellular Phones, LPG Cylinders, etc.• Warehousing for FCI • KPO – for Euro money and several Investment Bankers• Bullion, Stock & Commodities - members of BSE, NSE, MCX, NCDEX, etc. &
Authorized Dealers for RBI
• Aggregate annual turnover of group companies held by promoters exceeds Rs. 20,000 Cr(2011-12).
• Group started IT and Telecom business in 1997.
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Telecom Business
• Ventured in telecom in 2001 – USSD for Swisscom• Offices in Mumbai, Bangalore, Chennai, Delhi & Vadodara – India• Total team strength of 450+
• Strong on development team – with 275 + engineers
• Strength in Technology – recognized by all NEPs
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Global Presence – 40+ Operators in 22+ Countries
NORTH AMERICABechtel, USA
INDIAVodafone (16 networks)BSNLLoopTata TeleservicesReliance TelecomMTNL (2 networks)Spice (2 networks)MTSIdea CellularEtisalatDataCom
OMANNawrasOman Mobile
AFGHANISTAN MTN
AFRICABOL, Tanzania
AFRICACeltel, Uganda
SRI LANKAMobilTel
BHUTANBTL
BANGLADESHTelebartaGrameen PhoneBanglalink
LAOSETL
INDONESIAHutchison
NEW ZEALANDEconet Wireless
BRUNEIDST
AFRICA Zain, Nigeria
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Relationship with Telecom Operators in these countries
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Solution Provider to Several Corporates
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Contents
• About Us• Promoters & Telecom Business• Business Acumen• Technology Differentiators
• Technology Highlights• USSD, SMS and Voice• Mobile Commerce• Applications• Solution Platforms
• Self-care, CMSG, Campaign Manager, U&R packs & Profiling.• Lawful Interception• IN Integration• 3G Solutions• Collect Call
• E-Governance
• Content • Case Studies
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Innovations is the Key Element
• 1995 - Call Centre Suite• 2003 – LBS• 2005 – Preferred Roamer• 2005 – USSD Gateway• 2006 – USSD SDP• 2010 – SMS Router & SMS Campaign Manager – with Nokia• 2010 – E-governance solutions for NGOs – DoT project• 2011 – EMG• 2011 – Matrubhasha
• We generate 500 Crore Top-line annually for Telecom Operators with our solutions in India
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Business Applications of Tech Platforms
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Contents
• About Us• Promoters & Telecom Business• Business Acumen• Technology Differentiators
• Technology Highlights• USSD, SMS and Voice• Mobile Commerce• Applications• Solution Platforms
• Self-care, CMSG, Campaign Manager, U&R packs & Profiling.• Lawful Interception• IN Integration• 3G Solutions• Collect Call
• E-Governance
• Content • Case Studies
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Telecom & VAS
TextVoice
Data(GPRS / Brew)
Billing
Video
SDP
LI
MessagingCall
Management
Roaming
M-Commerce
Only Telecom VAS Technology Company to have Platforms for ALL Protocols developed in-house
Gateway / SMSc
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Differentiators
• Our unique strengths is All required solutions under single roof• E.g. Infotainment Text Portal• E.g. CRBT• E.g. Mobile Commerce
• Network Solutions, IN Solutions, Reporting solutions• Preferred Roamer - This is a domain of few companies worldwide• Legal Intercept Solution - Domain of few Israel based companies
• eTop-up solutions : deployed for Navras Telecom
• Money remittance : deployed for Al Jaber, Navras Telecom, Oman Telecom
• Banking solutions in tie-up with • Movida (Visa), NPCI, Barclays, Federal Bank, HSBC, ICICI, UTIITSL.
• All platforms have been deployed in more than one operator
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Differentiators
• Connectivity to all telecom operators in India for various solutions
• Transactional volume handling capacity • USSD / SMS :
• 5mn MO Trnx / Day• 20mn MT Trnx/Day
• Central Management Service Gateway (CMSG)– single window for external world across mediums
• Connectivity SOAP / XML over Http / Https
• Arguably the only VAS technology company to have such wide array of telecom technologies under one roof.• All developed in-house• All deployed with more than one operator• Some of them patented or patent pending
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Our Competencies
SS7
• MTP• TCAP• SCCP• ISUP
GSM
• MAP• CAP• INAP• CAMEL• BSSAP
IP
• SMPP• CIMD• UCIP• RTP• SIGTRAN• DIAMETE
R• SIP
PSTN
• R2MF• ISDN
CDMA
• IS-41• WIN
We have dedicated team of engineers who have competency on these domains and protocols.
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Our Solution Bouquet
Messaging InfrastructureVAS Managed Services
M-Commerce
Call Management
Lawful Interception
Roaming
• USSD Gateway
• USSD Applications
• Bulk Messaging Portal
• Unified Messaging
• Voice SMS
• Video SMS
• Voice mail
• Video Mail
• Tele-voting
• IVR Single Platform
• Profile Manager
• Campaign Manager
• WAP Portal Development
• Content Management
Platform
• Subscription Manager
• IN Prepaid
• Business Intelligence &
Reporting
• SRF / IN-IVR
• Self Care
• Online Charging
• EIR
• SDP
• IVR Portals
• USSD Services
• Tele-voting
• CRBT - Personalized, Ads
& reverse CRBT
• Missed Call Alert
• Advertisement Platform
• SMS Gateway
• Electronic Top Up
• Micro Payments
• Bill Payment
• Funds Transfer
• CRBT
• Missed Call Alerts
• USSD Collect Call
• Video Portal and Apps
• MRBT • Lawful Interception
• Preferred Roamer
• Welcome SMS
• Virtual Local Number
• USSD Call back
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Contents
• About Us• Promoters & Telecom Business• Business Acumen• Technology Differentiators
• Technology Highlights• USSD, SMS and Voice• Mobile Commerce• Applications• Solution Platforms
• Self-care, CMSG, Campaign Manager, U&R packs & Profiling.• Lawful Interception• IN Integration• 3G Solutions• Collect Call
• E-Governance
• Content • Case Studies
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USSD
• Deployment & Management of USSD Gateway• Subscription / per call based Mobile Originated
Solutions • Infotainment services on alerts, Interactive
Games, Quiz based contests & Tele-voting• Self care. Call back & Collect Call
• Utility Applications• M-Banking on Bank account – Enquiry /
Transect / Request• LPG Cylinder Ordering for Oil & Gas Companies• Customised solutions for various Corporate
Businesses • Active user base of approx. 18+ million, 55+
million daily activities. • USSD interactive sessions with multi language
support• PCI-DSS compliant
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USSD
Http based connection
SecureIP to IP https connectivity
SMPP connectivityLAN Connection LAN
CDR DB
ContaktUSSD Gateway
Billing Online Charging Gateway
Contakt’s Central Management Server(Mumbai)60.254.34.250Encryption – 3DES Authetication – MD5
Contakt’s SingularttyServer
Company’s InterfacingServer
203.199.32.181
Operator 1
SMPP connectivityLAN Connection LAN
CDR DB
ContaktUSSD Gateway
Billing Online Charging Gateway
Contakt’s SingularttyServer
Operator 2
Operator Firewall – VPNEncryption – 3DES
Authetication – MD5
Operator Firewall – VPNEncryption – 3DES
Authetication – MD5
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SMS - GSM & CDMA
• Bulk SMS• Group SMS• Content Delivery Platform• Missed Call Alerts• Terminating SMSc• Welcome SMS
• Mobile Banking• Tele-voting
• Handling 2,800 TPS• PCI-DSS compliant
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Voice
• CRBT• Voice Portal• Voice Services over IVRs • Unified Messaging System• Outbound Diallers
• One of the largest global installation on SIP
• Voice SMS• Tele-voting• Call Center Solutions
• Approx. 40,000+ seats over past decade
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Contents
• About Us• Promoters & Telecom Business• Business Acumen• Technology Differentiators
• Technology Highlights• USSD, SMS and Voice• Mobile Commerce• Applications• Solution Platforms
• Self-care, CMSG, Campaign Manager, U&R packs & Profiling.• Lawful Interception• IN Integration• 3G Solutions• Collect Call
• E-Governance
• Content • Case Studies
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Banking Tie ups with VISA Jv, NPCI, ICICI, HSBC
• Tie-up with • Movida – VISA JV, NPCI, ICICI Bank, HSBC, etc.
• Solutions for • Mobile based payments • Money transfer
• Transaction via• USSD• Regional Language based solution – MatruBhasha
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M-Commerce
• Services• Utility Bill Payments• Money Remittance
• Micro Payments• Mobile Banking
• Solution Interfaces - SMS, USSD and IVR• ISO 8583 support• Serving 300K transactions per day• Interfacing to - Ericsson IN, Geneva Billing,
Oracle ERP
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M-Commerce
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M-Commerce for Operators
• Electronic Recharge• Prepaid to Prepaid Transfers
• Serves 500K subscribers• Supports 70,000 transactions per day
• Complied to OMA enabled architecture• Voucher Management• ATMs and POS integration• Multi tiered distribution structure
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M-Commerce for Operators - Electronic -Top Up
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Contents
• About Us• Promoters & Telecom Business• Business Acumen• Technology Differentiators
• Technology Highlights• USSD, SMS and Voice• Mobile Commerce• Applications• Solution Platforms
• Self-care, CMSG, Campaign Manager, U&R packs & Profiling.• Lawful Interception• IN Integration• 3G Solutions• Collect Call
• E-Governance
• Content • Case Studies
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Matrubhasha Multilingual Application Like DSTK on Chip or Phone Memory• Lightweight mobile client with universal platform, which works
with • Java, RIM, Android, MRE / VRE
• Tried & Tested• Live & Functional in Tata and R-Comm• Tried & Used by about a million users
• Unique Features• GPRS / SMS Toggling• Supports all Indian languages• Capability to pop-up from network - like DSTK
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Matrubhasha – Development Roadmap
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Tie-up with a MediaTek JV: Mobile Phone Platform JV for Application Pre-burn
• Taiwanese Mobile Chipset manufacturer MTK has large presence• 40% market share in India• Around 70%-80% share in non-Nokia phone market
• We have tied up as technology and business strategy partners with a MTK JV.
• App will be pre-burned on chip
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Contents
• About Us• Promoters & Telecom Business• Business Acumen• Technology Differentiators
• Technology Highlights• USSD, SMS and Voice• Mobile Commerce• Applications• Solution Platforms
• Self-care, CMSG, Campaign Manager, U&R packs & Profiling.• Lawful Interception• IN Integration• 3G Solutions• Collect Call
• E-Governance
• Content • Case Studies
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Self Care Platform
• Handling 40 million messages per day with 1500 TPS
• System is upgraded to handle 65 million messages per day with 3000 TPS
• Key Features - • Deployed on Sun E25k Servers• Scaling up to 72 UltraSPARC IV+ processors with
1TB main memory• Process all incoming SMS and USSD request from
the Network to the backend Customer Care and Billing centre
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Self Care Platform
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CMSG - Central Management Services Gateway
• Coupling between USSD Gateway(s) and the existing Company’s Mobile Platform is reduced
• Offers flexibility to add new MNO’s• Maintain a central store of config(s).• Roll-out of services and functionalities to
all MNO’s from a central system seamlessly. • Standard protocols / formats based
communication between CMSG application and existing applications.
• Potential opportunity to reuse existing logic / to reduce effort.
• Easier maintenance due to an identified layer that facilitates all communication.
All text based service across operators & Corporates is
services through CMSG
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CMSG - Central Management Services Gateway
VPN / Secure Connection
MN
O’s
acr
oss
the
geog
raph
y
Contakt’s IDC
Company’sMobile Platform
Contakt’s DR IDC
VPN / Secure Connection
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Campaign Manager
• Campaign Manager gives the power to create target-based marketing campaigns rapidly and cost-effectively.• Menu based and alert based campaigns• Reporting and analysis• Bandwidth processor• User friendly GUI for administration• CSV, XLS format for uploading the MSISDNs
Delivery Timing Targeting Message
Supplement – Action
Marketing message
Customer target group
Campaign message
Bandwidth reserve and schedule of campaigns
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U&R Packs & Profiling
• We have a proven model on selling VAS
• We can sell U&R Packs• SMS, Voice, GPRS, Data plan, Recharge etc.
• We Manage• Business Rules• Parking • Daily Charging with IN• Direct Codes for effective selling• Reminders on renewals
• Send messages based on profiling• Offer services suitable to customers
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U&R Packs & Profiling
• Provides real-time DND Scrubbing • Enables the platform to recognize the ‘Promotable’ target audience
• Enables the opportunities for promotions • Over alerts – USSD / SMS• Using the PCN & Balance Enquiry
• Provides Profiling of Subscriber’s Usage pattern• Identify subscriber’s usage on
• Local & STD voice minutes• SMS Usage• Data Usage• Recharge pattern, etc.
• Provides connectivity with IN system• For real-time update on subscriber’s account
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U&R Packs & Profiling
• Sell U&R Packs to the subscribers• Sell SMS, Voice, GPRS, Data plan, Recharge etc. to the subscribers
• Effectively Manage• Business Rules• Toggling & Parking • Daily Charging with IN• Direct Codes for effective selling• Reminders on renewals
• Profiling enables to provide Customized & Suitable Promotions• Based on subscriber’s usage pattern.
• Control ‘what’ is being promoted to ‘whom’ Promotional Alerts, PCN & Balance Check messages• Sell STD minutes to the user who uses STD frequently• Sell SMS pack to the user who uses SMS frequently, ETC.
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U&R Packs & Profiling
• Due Profiling and Real-time DND Scrubbing• Based on Subscriber's usage pattern
• Send suitable Promotional Alerts to the subscriber• Provide subscribers with relevant PCN & Balance enquiry messages• Effectively sell all types of U&R packs
• Complete 360 degree revolution in selling services to Pre-Paid segment
• Also can be provided with ‘Self-care’ model• Based on user’s profile
• Provide him with his customized menu of relevant offers• Let the user pick what he wants• Sell beyond retail chain, instantly
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Contents
• About Us• Promoters & Telecom Business• Business Acumen• Technology Differentiators
• Technology Highlights• USSD, SMS and Voice• Mobile Commerce• Applications• Solution Platforms
• Self-care, CMSG, Campaign Manager, U&R packs & Profiling.• Lawful Interception• IN Integration• 3G Solutions• Collect Call
• E-Governance
• Content • Case Studies
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Solutions - Lawful Interception
• Installation for Circuit Switch and Packet Switch Networks
• Integrated with major switch vendors like, Huawei, ZTE
• Supports up to 4,80,000 intercepted calls per day
• Key Features• Both Voice and Data Interception capabilities • Complies to ETSI / CALEA recommendations• Secure communications between the system &
security agencies• Audit Trail related to target provisioning &
intercepted data distribution (relevant for Operator)
• Ensures data confidentiality
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Solutions - Lawful Interception
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Contents
• About Us• Promoters & Telecom Business• Business Acumen• Technology Differentiators
• Technology Highlights• USSD, SMS and Voice• Mobile Commerce• Applications• Solution Platforms
• Self-care, CMSG, Campaign Manager, U&R packs & Profiling.• Lawful Interception• IN Integration• 3G Solutions• Collect Call
• E-Governance
• Content • Case Studies
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Intelligent Network (IN)
• Deployed SINAP – INAP Gateway• Partner to IBM for their SDP
• Deployed WIN Prepaid for a green field CDMA operator in East Africa
• Deployed CAMEL based Online Charging System in 2003
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Contents
• About Us• Promoters & Telecom Business• Business Acumen• Technology Differentiators
• Technology Highlights• USSD, SMS and Voice• Mobile Commerce• Applications• Solution Platforms
• Self-care, CMSG, Campaign Manager, U&R packs & Profiling.• Lawful Interception• IN Integration• 3G Solutions• Collect Call
• E-Governance
• Content • Case Studies
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3G Video Platform Solution Architecture
Video Gateway
PSTN PLMN IP
Pull Engine
Offer management
Charging Model
Subscription DB
Reportgeneration
Data processor
OLAP Engine
Data Report
Provisioning
Customer Care
NMS
CDR
Content & Portal Management Subscription Manager
Centralized CDR & Reporting
SIP/RTPISUP/BICC/Nb-UpISDN/SS7/SIGTRAN
HTTP
Customer Care
VAS Applications
Management & Delivery CP Management
Promotion Content Acquisition
Personalization
Campaign Charging
Recommendation
Content & MSS DB
Ticket Management
Profile DB
Profile Manager
Profiling&Segmentation
Query Engine
Date modelcreation
Rules Engine
Mediation/ Billing
Interface Server
3rd-party 3G Apps Live Streaming Server Speech server (ASR/TTS)
VXML/CCXML RTSP MRCP
Customer Management
Charging Gateway
SIP/RTP
IM (Skype) Internet Based Clients
XML
Call Management Layer
ASR RoutingChargingTTS
ADVERTISING ENGINE
SIP/ RTP
AD PlatformTCP/IP
DIAMETER / RADIUS / CORBA
TCP/IP
TCP/IP
RatingLawful
InterceptionExisting LI Vendor
TCP/IP
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Solutions - 3G Applications
• Video on Demand ( Video Portal)• Video Mail• Video SMS• Video Ring Back Tone• Mobile TV• Video OBD
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Contents
• About Us• Promoters & Telecom Business• Business Acumen• Technology Differentiators
• Technology Highlights• USSD, SMS and Voice• Mobile Commerce• Applications• Solution Platforms
• Self-care, CMSG, Campaign Manager, U&R packs & Profiling.• Lawful Interception• IN Integration• 3G Solutions• Collect Call
• E-Governance
• Content • Case Studies
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Solutions - Collect Call
• Mobile Collect Call lets the subscribers make calls even when they are out of balance.
• The called party will make the payment as per mutual agreement between caller and called party.
• Pre-paid and Post-paid users can avail this service. • Call Patching will be done by the collect call server• The rate plan is done by billing systems
Calling party A
Collect call server
Called party B
1.Calling Party A is without balance to raise a call.
*123*<destination number># for a collect call service
2. Acknowledgement Sent
3.Collect call server bridge A and B party if called party
accepts the call.
3. You have a collect call from XXXXX if u want to
continue press1 or hang up press 2
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Contents
• About Us• Promoters & Telecom Business• Business Acumen• Technology Differentiators
• Technology Highlights• USSD, SMS and Voice• Mobile Commerce• Applications• Solution Platforms
• Self-care, CMSG, Campaign Manager, U&R packs & Profiling.• Lawful Interception• IN Integration• 3G Solutions• Collect Call
• E-Governance
• Content • Case Studies
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E-Governance
• POC done in Karnataka – India for the country’s largest development projects - • NREGA - National Rural Employment Guarantee Act• NRHM - National Rural Health Mission• Bhoomi – Land Records• ICDS – Anganwadi - Integrated Child Development Services
• Main Highlights • Timely reporting from field• Real-time Data capture from mobile using GPRS / SMS• Real-time Data updating and reporting• Regional Language intuitive GUI for data capture
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Contents
• About Us• Promoters & Telecom Business• Business Acumen• Technology Differentiators
• Technology Highlights• USSD, SMS and Voice• Mobile Commerce• Applications• Solution Platforms
• Self-care, CMSG, Campaign Manager, U&R packs & Profiling.• Lawful Interception• IN Integration• 3G Solutions• Collect Call
• E-Governance
• Content• Case Studies
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Content: Text, Audio and Video
• Largest bouquet of text with wide variety of text content• Content in 10+ Indian Languages• Covering wide range of genres –
• Audio content• News on Voice, Devotional Music, Folk Music, Astrology on Voice, Audio Discourses
on Spirituality and Self-awareness
• Video• Video Lectures on Spirituality and Self-awareness, Exclusive content on Cricket Off
Field, Cinema Celebrity Content.
+ Devotional + Life Style + Sports
+ News and Finance + Relationship + Events & Festivals
+ Entertainment + Utility + Edutainment
+ Infotainment + Wellness + Day Packs, etc.
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Contents
• About Us• Promoters & Telecom Business• Business Acumen• Technology Differentiators
• Technology Highlights• USSD, SMS and Voice• Mobile Commerce• Applications• Solution Platforms
• Self-care, CMSG, Campaign Manager, U&R packs & Profiling.• Lawful Interception• IN Integration• 3G Solutions• Collect Call
• E-Governance
• Content • Case Studies
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USSD - TATA DoCoMo (India)
• Deployed 1200 TPS USSD Center with following:• Tele-voting• Self Care• Campaign / Profile Manager• Collect Call• Infotainment Services
• Core: NSN• Key Features:
• USSD messages in multiple languages
• SMS redirector• Dynamic Menu Browser• Interactive sessions• Modular solution – Scalability
down to tier level• GUI based Menu creation
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IVR - BSNL South (India)
• IVR Project Overview• New IVR deployment for BSNL
SZ• BSNL has 5 Locations in south
Zone• Handling IN Selfcare• System Capacity – 240 E-1s• Each tone player supports 48
E-1s ( 24+24)• Can act as IN – SRF• Redundancy• Multi language
• Reporting Project Overview• Dimensioned for 16 million
subs• Handling 23 TB of data.• Connected to billing ,
Recharge and VAS nodes for CDRs
• Customer care Project Overview• The Web interfaces are
provided to CC agents • Realtime data updating is
done at the billing systems
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OBD / USSD - Reliance (India)
• Outbound Dialing – High capacity & efficiency solution with 300+ E1 on SIP connectivity
• Making more than 1 crore voice call daily• USSD center – operating at 600+TPS, soon to be increased by 2000+
TPS• High efficiency SMS Centre
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SDP - Zain (Nigeria)
• Successfully live for 4 month with Zain Nigeria• Full OPEX model for revenue share• Content aggregation• currently., in dialog with 4 more operators in India and Africa for
SDP
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SDP - Zain (Nigeria)
IVRUSSDSMSWeb
Administrator
Web
Management & Delivery
Database
Content & Portal Management
CP Managemen
t
Customer Care
Content Acquisition
Device Manager
Charging
Pull Engine Subscription Database
Subscription Manager
SOAP Provision Activation
Workflow Charging
IVR Module
Messaging Gateway
MMS Proxy SMS Proxy Charging Server
Profile Manager & Campaign
Scheduler Query Engine
Connectors
Rules Engine
Profile DB
Centralized CDR & ReportingData
acquireETL SQL Loader
SMPP
OLAP engine
Data Reports
CDR
SDP
WAP Gateway PPG SMSC MMS
C
USSD Gatewa
yMSC
HTTP PAP CIMD MM7 SMPP ISUP Charging Gateway
1
CORBA
UCIP FTPCharging
Gateway 2
Charging Gateway
N
Telco Provisioning
Telco Customer Care
Telco MS Operations
SOAP
HTTP
Telc
o G
NO
C
Telc
o S
uppo
rt M
echa
nism
Telc
o P
roce
ss R
efin
emen
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SD
P L
ifecy
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Mgm
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Content Partner Eco System
USSDProxy
Delivery Interfaces ( SMS/USSD/IVR/MMS/WAP Push)
User Management
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VAS Suite - BOL (Tanzania)
• Deployed entire VAS Suite• CRBT• WIN Prepaid System• CDMA - SMSC• Electronic Recharge• Missed Call Alerts• Tele-voting
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Self-care - Hutch (Indonesia)
• In partnership with Tech Mahindra
• Self Care Platform• Interfaces to USSDC, SMSC, OSS, BSS
• Deployed on Sun E25k Servers• Scaling up to 72 UltraSPARC IV+ processors with 1TB main memory
• Currently handing 1,500 TPS• Being upgraded to 4,000 TPS
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Case Studies: MTNL (India)
• Deployed Signaling Relay System• A critical node handling all “Location Update” messages• Non availability of this node leads to call outage• Highly available platform
• USSD Gateway & Centre • Missed Call Alert• Equipment Identification Register• Bulk SMS / Alert System