rajasthan tourism industry
DESCRIPTION
The content is about the new and innovative areas of Rajasthan Tourism .TRANSCRIPT
RAJASTHAN THE LEADER OF TOURISM
INDUSTRY DR .ANUKRATI SHARMA
ASSOCIATE PROFESSOR
FACULTY OF COMMERCE AND MANAGEMENT
UNIVERSITY OF KOTA
RAJASTHAN
ABOUT RAJASTHAN TOURISM
Tourists Destinations of Rajasthan JAIPUR AJMER PUSHKAR BIKANER BUNDI BHARATPUR ALWAR JAISALMER JODHPUR KOTA MOUNT ABU RANTHAMBOR SHEKHWATI UDAIPUR NATHDWARA RANAKPUR
AWARD TO RAJASTHAN TOURISM
Rajasthan Tourism in March 2013 got the Second Best State for Comprehensive Development of Tourism . The award was given away by the President Pranab Mukerjee at the National Tourism Awards ceremony for 2011-2012 held in New Delhi at Vigyan Bhawan.
NEW AREAS OF TOURISM IN RAJASTHAN
TEMPLE TOURISM Some of the famous temples like Dilwara , Rankpur , Load
Brahma etc. are succeed to get a status on the tourism map .Not only the temples located in the major cities but also the temples which are located in small villages such as Salasar (Salasar Balaji,Khatu (Khatu Shyam ) ,Jeen Mata Jhunjhuuhun ( Rani Sati Temple )etc. have there own importance and attraction .
HERITAGE TOURISM Heritage tourism helps in making
historic preservation and generating economical growth through historic architectural and natural places.
AMBER FORT JAISALMER FORT CHITTORGARH FORT CITY PALACE HAWA MAHAL UMAID BHAVAN MEHRANGARH FORT BUNDI PALACE NIMRANA FORT
EDUCATION TOURISM Educational tourism is one of the fastest growing areas of
the travel and tourism . Educational tourism offers major advantage. It does not
need to be weather dependent, a community does not need special geography and usually most of the needed infrastructure is already in place in order to take advantage of these educational tourists .
MICE TOURISM
MEETING , INCENTIVES,CONFERENCE &EXHIBITION
PLACES FOR MICE JAIPUR UDAIPUR JODHPUR BIKANER JAISALMER KOTA
DARK TOURISM Dark tourism (also black tourism or grief tourism) is involving travel to the sites associated with historical value ,death ,tragedy and horror. Bhangarh Fort near Alwar is on the world map for its Dark Tourism .
RURAL TOURISM
Rural tourism involves visiting countryside and enjoy the different aspects of-
Rural Life Traditional Culture Heritage Locations Rich and warm Hospitality Rural Games Free spaces
.
LOTS AND LOTS TO DO….RURAL GAMES , CAMEL CART RIDING, POTTERY, VILLAGE WALK , CULTURAL NIGHT , SHARING LIFESTYLE
ADVENTURE & SPORTS
Camel Safari Elephant
Safari Ballooning Trekking Wildlife
Adventure
WEDDING TOURISM Rajasthan offers a wide variety of venues
for the ceremony affordable to all classes of the society. The banquet halls, lush green lawns and pool-side expanses of the Luxury and Heritage hotels nestled in not only the Pink city but also in the other tourist cities of Udaipur, Jodhpur and Jaisalmer have come in as exclusive places to hold ‘theme weddings’ for the rich and famous. At the same time, the green spread of the resorts, clubs and marriage grounds located in different parts of the legendary cities of
MEDICAL & HEALTH TOURISM The patients coming from the neighboring
countries like Bangladesh, Nepal, Afghanistan etc. The department officials claimed that because of the free-medicine scheme, patients from neighboring states have increased.
Cost effective care Insurance Cover Excellent Hospitality Reasonably Good Hotels/ Housing in
Hospitals Explore Natural Treatment Yoga ,Meditation .
SWOT ANALYSIS OF RAJASTAHN TOURISM
S- STRENGTH Rajasthan has attractive
Tourism products
High and Good Accommodation
Good Transport Services Good range of Shopping
Products Diversity in the Tourist
Destination
W-Weaknesses Lack of safety and
security of tourists Lack of Tourism
Courses and Training Lack of use of
different languages in the tourist literature
O - Opportunity New Tourism Products
and Innovations Promotion and
Marketing Strategy Eco and Literacy
Tourism Government Support
T - Threats Political Instability Undeveloped
Infrastructure Lack of Public Private
Partnership
EMPLOYMENT OPPORTUNITIES OF TOURISM JOB AND BUSINESS OPPORTUNITES TRAVEL JOURNALISM TOURISM EDUCATION RECREATION TOURISTS INFO.CENTRES MEETING PLANNERS AIRLINES EVENT PLANNERS BUS COMPANIES HOTELS/RESORTS TRAVEL AGENCIES TOUR COMPANIES
SUGGESTIONS TO IMPROVE RAJASTAHN TOURISM
Building good infrastructure to enable the movement of tourists, safely and smoothly.
Focus on road, railway and air transportation. To make marketing and promotion of tourism products and tourism
published material, to encourage people to stay away from home and make movements in their own country.
To give wider range of facilities to meet the tourists needs. Provide the travel packages to suit all types of pockets. Provide products for business travelers either to individuals or in
groups. Availability of hotels at reasonable prices. Setting up of more information outlets.
Accommodation provided by RTDC must be improved Hygiene on the tourist places must be taken care Use of different languages in Tourist brochure Proper Marketing and Promotion of Tourists Products Tourists Police must be appointed on tourist
destinations /places Begging must be checked Availability of better and cheaper local transport
facilities. Attention to the needs of old and disabled tourists
THANKS