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Standing Out In The Crowd Foley & Lardner Conference San Francisco, 2013 The Plan Concept to Commercialisation Embrace, Realise, Plan, Test, Align Skin & Strings Capitalisation, Motivation Positioning Angles, USP’s Lead Generation Ecosystem, Brain, Website

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What you need to remember when creating a business venture that requires outside investment

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Page 1: Raising Money: Standing out in the crowd

Standing Out In The Crowd

Foley & Lardner ConferenceSan Francisco, 2013

The PlanConcept to CommercialisationEmbrace, Realise, Plan, Test, Align

Skin & StringsCapitalisation, Motivation

PositioningAngles, USP’s

Lead GenerationEcosystem, Brain, Website

Page 2: Raising Money: Standing out in the crowd

Its a Competition

Its a Competition

Page 3: Raising Money: Standing out in the crowd

Concept to CommercialisationDoes the problem exist?

Concept to Commercialisation

Embrace: The Dynamic Environment

Page 4: Raising Money: Standing out in the crowd

Concept to Commercialisation

Realise: Constraints Quickly

Concept to Commercialisation

Plan: Set Goals, Build Confidence

Page 5: Raising Money: Standing out in the crowd

Concept to Commercialisation

Test: Minimum Viable Product

Hi

Concept to Commercialisation

Align: Everyone & everything!

Page 6: Raising Money: Standing out in the crowd

Skin & StringsCapitalisation: Know what you need

Skin & StringsMotivation: Skin

Page 7: Raising Money: Standing out in the crowd

Skin & StringsPuppets beware

PositioningThere is always a new angle

Page 8: Raising Money: Standing out in the crowd

PositioningFocus on attributes & USP’s

Lead GenerationFrom your ecosystem

Page 9: Raising Money: Standing out in the crowd

Lead GenerationFrom your brain

Lead GenerationFrom your website

Page 10: Raising Money: Standing out in the crowd

SummaryConcept to CommercialisationEmbrace, Realise, Plan, Test, Align

Skin & StringsCapitalisation, Motivation

PositioningAngles, USP’s

Lead GenerationEcosystem, Brain, Website

Standing Out In The Crowd

Foley & Lardner ConferenceSan Francisco, 2013


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