raising mispat's preliminary pages
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The preliminary pages of my honour's thesisTRANSCRIPT
Crandall University Raising Mišpāṭ:
The Mass Mobilization Framework By
Rachael M. Keetch
A Thesis submitted to the Faculty of Communication Studies
in Partial Fulfillment of the Requirements for a
Bachelor of Arts (Honours)
in
Communication Studies
Department of Communication Studies
May, 2013
Moncton, New Brunswick
“Whenever evil befalls us, we ought to ask ourselves, after the first suffering, how we can turn it into good. So shall we take occasion, from one bitter root, to raise perhaps many flowers.”–Leigh Hunt
i
Running head: RAISING MIŠPĀŢ: THE POWER OF WEB-BASED SOCIAL MOVEMENTS
Crandall University
Department of Arts
The undersigned certify that they have read, and
recommended for acceptance the thesis entitled “Raising Mišpāṭ: The Mass Mobilization Framework ” submitted by Rachael Keetch
in partial fulfillment of the requirements for the degree B.A.
(Honours) in Communication Studies.
Approved: _________________________________
Chris Cudahy, Ph.D. (Cand.)
Thesis Supervisor
Approved: _________________________________
Amy MacArthur, M.B.A.
Second Reader
Approved: _________________________________
Seth Crowell , Ph.D
Third Reader
May, 2013
Crandall University
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Release Form
Name of Author:_____________________________________
Title of Thesis: ______________________________________
Degree received: ____________________________________
Date Degree was granted: _____________________________
Permission is hereby granted to the George A. Rawlyk Library of Crandall University to reproduce single copies of this thesis and to lend or sell such copies for private, scholarly, or scientific research purposes only.
This author reserves other publication rights in association with the copyright in the thesis, and except as herein before provided, neither the thesis nor any substantial portion thereof may be printed or otherwise reproduced in any material form whatever without the author’s prior written permission.
_________________________________
Author
_________________________________
Date
iii
Table of Contents
Abstract........................................................................................1
Chapter 1: The Bible, Quintilian, and Persuasive Mišpāṭ......2
Generative Approach..............................................13
Chapter 2: Literature Review..................................................18
Elaboration Likelihood Model.................................19
Agenda Setting Theory...........................................24
Eric Hofferʼs The True Believer..............................32
Method: The Mass Mobilization Framework..........42
Chapter 3: Offline Mass Movements......................................52
Context of Lincolnʼs Last Public Address................54
Context of the Mandelaʼ Release Speech..............63
Textual Analysis of Offline Artifacts.........................69
Chapter 4: Online Mass Movements......................................90
Context of Kony 2012.............................................92
Textual Analysis of Online Artifact........................102
Chapter 5: Implications.........................................................120
References.............................................................................124
Appendix I: Script of Lincolnʼs Last Public Address..........134
Appendix II: Script of Mandelaʼs Release Speech..............139
Appendix III: Script of Kony 2012.........................................144
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List of Tables
Table 1.0 Generative Criticism Methodology..................................14
Table 2.0 Agenda Setting Theory....................................................27
List of Figures
Figure 1.0 The Elaboration Likelihood Model.................................24
Figure 2.0 Nelson Mandelaʼs Prison Locations..............................66
Figure 3.0 Invisible Childrenʼs Media Influence............................105
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List of Abbreviations
ANC: African National Congress
ELM: Elaboration Likelihood Model
HSM: Holy Spirit Movement
HSMF: Holy Spirit Mobile Forces
IC: Invisible Children
ICC: International Criminal Court
LRA: Lordʼs Resistance Army
MMF: Mass Mobilization Framework
NRA: National Resistance Army
NGO: Non-Government Organization
PAC: The Pan-Africanist Congress
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