raise more money: turn your volunteers & supporters into fundraisers
DESCRIPTION
Social networking has fostered an explosion of social sharing and caring like never before. Individuals are asking their Facebook friends for donations in support of a 5K run for their favorite charity. People are tweeting the link to personal fundraising pages on their birthdays or wedding days. Volunteers are championing your cause when they are offline and online. In this webinar, we'll explore ways to tap into social fundraising by turning your volunteers and supporters into fundraisers using GiveMN's fundraising and team campaign tools. Here's what we'll cover: How to discover and engage your biggest supporters, volunteers and advocates How to promote social sharing and social fundraising for your organization How to provide support to people fundraising on GiveMN on your behalf Ideas for creative fundraisersTRANSCRIPT
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U.S. & Canada: 866.740.1260Access Code: 3254294
Turning volunteers & supporters into fundraisers
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GiveMN is a collaborative venture to grow charitable giving in Minnesota and move more of it online.
GiveMN is an independent 501c3 support organization
of the Minnesota Community Foundation, which is an affiliate of Minnesota Philanthropy Partners.
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Who is GiveMN?
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Who is GiveMN?
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Your GiveMN Team
DAN MOOREDEVELOPMENT & PARTNERSHIPS
MANAGER
DANA NELSONEXECUTIVE DIRECTOR
NINA GAZELNONPROFIT OUTREACH & PARTNERSHIP
COORDINATOR
JEFF ACHENDIGITAL STRATEGIST
ALSA BRUNOSCHOOL OUTREACH & PARTNERSHIP
COORDINATOR
Agenda
• The power of your network & “social fundraising”• Why do people fundraise and why on Earth would
they do it for you?• GiveMN fundraising tools– Fundraising pages– Team pages– Razoo iPhone app
• Setting your fundraisers up for success• Examples & Ideas• Q & A
Your network trumps your wallet
A new generation of givers are online
75%of millennials donated in 2011
63%volunteered in 2011
70%solicited donations from their network for a
cause
SOURCE: Razoo
Social media = social fundraising
76%of people who talk about causes online do so
to recruit others
55%who engaged with causes via social media have been inspired to
take further action
The most common next steps are: donating money (68%), donating personal items or food (52%), attending or
participating in an event (43%), and volunteering (53%).
SOURCE: Georgetown University’s Center for Social Impact Communication and Waggener Edstrom Worldwide
Why would they fundraise for you?
• Because you asked• Because they see the world and its problems
the same way you do• Because they have a vested interest in your
success• Because being a “Do Gooder” is cool• Because asking for donations online is easy
How would you like to know this woman?Julie set up several fundraising pages for her favorite nonprofits for a charitable wedding registry. Do your fans know that they can do this for your nonprofit???
GiveMN Fundraising Pages
Want to accomplish something big? Get a team.The Breath of Hope Lung Foundation used GiveMN’s team fundraising pages to rally individuals to fundraise for their 2012 TC Lung Run/Walk. Every individual set up their own unique fundraising page as part of the team fundraising effort.
GiveMN Team Pages
How do I find these people?
How to get them onboard?
• Reach out via your blog or newsletter (social media is not great for asking them to fundraise for you)
• Show them what to do (point them to the GiveMN fundraiser page)
• Give them ideas (GiveMN fundraising ideas page)
How to support your fundraisers?
• Promote them on your social networks• Point them to resources– GiveMN YouTube channel (How to videos)– Razoo iPhone app– Direct them to your logo and your “mission” page
• Know that they won’t talk about your organization exactly the way you do and that’s okay!
Share tips for successTIP #1: Storytelling is key
Of survey respondents read a story
on social media that made them want to
do more
Of survey respondents saw photos online
that made them want to do more
Of survey respondents
watched a video online that made them want to do
more
Of survey respondents saw friends and family
taking action and that made them want to
do more
SOURCE: Georgetown University’s Center for Social Impact Communication and Waggener Edstrom Worldwide
Share tips for successTIP #2: Photos and Videos increase donations
Fundraising pages on GiveMN with photos typically raise 3x more in donations than pages
without
Fundraising pages on GiveMN with video typically raise 4x
more in donations than pages without
Share tips for success
TIP #3: Use social media to promote your page
More than half of respondents (54%) indicate they are more likely to support a cause through
social media rather than offline.SOURCE: Georgetown University’s Center for Social Impact Communication and Waggener Edstrom Worldwide
Share tips for success
TIP #3: Use social media to promote your page
• Sharing on social networksreaches people on theirmobile devices – and GiveMNfundraising pages are cleanand easy to useon Smartphones
Share tips for success
TIP #4: Use Razoo’s iPhone app
• It makes managing your fundraiser page fun & easy.
• Thank donors• Check progress• Post & share updates
Share tips for success
TIP #5: Promote “pass it on” sharing
• Ask fundraisers to ask their supporters to donate THEN ask someone in their network to donate
• They can share the link on social media, but also through email
Share tips for success
TIP #6: Make the ask personal
• Sending individual emails or direct messages to people in your network works better than mass emails to everyone
Share tips for success
TIP #7: Make it fun!
Questions?
Upcoming Webinars
• April 25: Using social media to raise more money
• May 23: E-mail Marketing & Fundraising Fundamentals