raine magazine volume 13 preview

I n s p I r e . e m p o w e r . D e l I v e r t h e m u s t K n o w e n t r e p r e n e u r .

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FASHION. ENTERTAINMENT. CULTURE. TECHNOLOGYFASHION & STYLE ISSUEVOLUME 13

QUARTERLY

Rainemaker and Supermodel BeveRly JohnSon

Anne hAthAwAy on MovieS, BRoAdwAy And oySteRS$250,000 diAMond Studded nAil PoliSh

Cool And StyliSh teCh toySSwAg Style foR hiM

Scan and check out our Blog!

fashion

FASHION MEETS TECHNOLOGY

ALL ABOUT BAGS 6

diamonds1218>

RISING STAR 20for him 22

30 FASHION SOCKS32 jump from paper

beautyNAILS 4245 skincare

> FITNESS 4648 fReSh fACe

>entertainment

32 ClASS ACtReSSanne hathaway 34

teenpreneur 3638 BeveRly JohnSon

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FASHION.ENTERTAINMENT.CULTURE.TECHNOLOGY VOL 13

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businessTECH TOYS 50

52branding 56BUSINESS 5759 entrepreneur

eat.stay.chillART 6065caviar 75ARCHITECTURE 76

>culture

IT’S ALL ABOUT THE BAG! handbag ValentIno

dress Sara daMM shoes centro

teddy crown hand Made

FaShIon to lIVe For

Raine Magazine - VoluMe 136

blouse peplum h&M trousers StradIVarIuShandbag MagYa shoes nIne WeSt

dress Sara daMM wool dress St. olIVIer

handbag MagYa shoes nIne WeSt

necklace hand Made

FaShIon to lIVe For

By HeatHer Ulery

Fashion Meets Technology

nelou featured designer katrin kafkadesigner: austrian Born katrin kafka

Photographer: Peter giodaniModel: dajana

hair / Makeup: Mario kaltRaine Magazine - VoluMe 1318

By HeatHer Ulery

Fashion Meets Technology

RAINE: how did Sparkrebel get started? What was the inspiration that “sparked” such a global trend?SPARKREBEL: We noticed very interesting developments that started happening on the Internet and from there we had the idea to expand it to fashion and beauty for all women and not just teenagers. the trends we spotted were mainly the visual discovery tools that are popular, as well as the rise of social curation.

RAINE: What inspired you to launch nelou? NELOU: as consumers ourselves, wherever we’d go we would see someone with the same item that we already owned. We needed a solution to the problem. We thought okay; in order to be able to fully express who you are, you need to be able to access items from all around the world. the solution: as there are thousands of independent and immersing designers that no one knows about, there are just as many ways of diversifying one’s wardrobe by shopping from these independent labels. nelou successfully introduces these designers to a growing global community.

RAINE: What was your greatest challenge?NELOU: the biggest challenge in the beginning was to get up and running. Finding the right people and starting the business was the biggest challenge.

RAINE: What do you see the company doing next?SPARKREBEL: Well, we just launched a month ago, so we have a very long way ahead of us. We have so many ideas. In general our goal is to have you log in wherever you are and we will effectively be able to guess what will wow you. this is of course is very challenging but we will always strive to get closer and closer to predicting what you love best.

For true fashion lovers, Sparkrebel and nelou are must haves on your browser bookmarks.

regine harr, co-founder of nelou and elad Baron, founder of Sparkrebel, have taken online shopping to a higher level, aiming to provide the best experience possible while enhancing ecommerce for the fashion consumer. What makes them unique? to start, Sparkrebel takes the discovery element in shopping and combines it with sharing and blogging. think Pinterest but solely for fashion. their site, Sparkrebel.com, has a simple concept: make it easy to search for the perfect outfit. elad Baron built Sparkrebel with the intention of combining fashion and technology in a fun and innovative way. users of his site can post and share their interests, also known as “sparking,” as well as be directed to where they can purchase their favorite items they just sparked. The website’s format allows users to keep their enjoyed picks shared on one page, while having the ability to group their favorite designers or styles together by interest. the site has different

categories ranging from accessories, apparel, beauty, celeb style and much more. nelou, another technology driven company, offers 24/7 access to really amazing fashion talent from one corner of the globe to the next. “nelou.com is a platform for independent fashion labels from around the world. We started in January 2010 and have since gathered in one-place almost 500 designers from over 30 countries. the talent is really amazing and the demand really great, stated Harr.” Nelou’s site is extremely easy to navigate while also being very entertaining. Their designer pages offer personal profiles of the designers to help build a personal connection between the designer and the nelou user. elad and regine shared with raine some of their inspirations, goals and ideas and why their companies are creating a new fashion revolution.

Photos courtesy Sparkrebel.com

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We were just blown away by Anne Hathaway in the finale of the “Batman” franchise, “the dark knight rises.” and now we will have her this holiday season in the film adaptation of “Les Miserables.” Yes, with each passing film, Hathaway continues to astound us with her versatile talents and her in-ate ability to reinvent herself with every film role. hathaway willfully inherited an acting tradition that such greats as Meryl Streep, kevin kline, Michelle Pfeiffer, among some notables, before her did when they all starred in Shakespeare at the Delacorte in Central Park, lured by Joe Papp’s vision of free theater amid the chipmunks and raccoons. In 2009, hathaway became part of those prestigious alumni, when she starred as Viola in “twelfth night” with audra Macdonald and raul esparza. Just one mention of Shakespeare in the Park or Joseph Papp, and Hathaway can’t stop gushing. despite her multi-layered performances in a multitude of complex film roles from the beginning in “The Princess Diaries” to “Brokeback Mountain” and “the devil Wears Prada” to “rachel getting Married” and “love and other drugs” to present day in “the Dark Knight Rises Again” and her much anticipated role in the film adaptation of “les Miserables,” hathaway is far more comfortable in layered t-shirts with jeans, a scarf, corduroy jacket and cute matching cap by dolce & gabbana. Rather than Manhattan’s high-end fashion emporiums, Hathaway favors thrift shops and funky stores. She’s often seen in the east Village, which extends east of Broadway from 14th Street down to houston, where independent designers and eclectic artists take advantage of the relatively lower rents to open storefront shops and galleries. She’s also been spotted in the West Village, west of greenwich avenue, wandering the maze of streets with names like Bank, Perry, charles, christopher, West 10th and West 11th streets. If you only have limited time, a short walk down Bleecker Street provides a microcosm of West Village shopping. An avid vegetarian who hasn’t eaten meat since she was 12 and an advocate of a dairy-free regime, hathaway loves slurping oysters with just a squeeze of lemon, explaining, “I’m a Scorpio, a water sign.” She favors greenwich Village restaurants that offer her kind of fare like Sacred chow, caravan of dreams, angelica kitchen, red Bamboo, Maoz, dojo and café Spice and is

hooked on the organic health line, karen & Sisters, particularly the tokyo soba noodles, dumplings and veggie turkey. Between movie gigs, hathaway has attended classes at Vassar college and exploring museums, a passion she shares with her father, gerald: “he and I are museum nerds – we love doing stuff like that together.” It’s hard to believe that it was only 11 years ago that hathaway had a wholesome start in hollywood, establishing her strong screen presence with breakout roles in family fare “the Princess diaries” (2001) and “ella enchanted”(2004). While many of her peers were getting far more attention for their rehab and party antics, hathway focused on her career and the work -- and it has paid off quite handsomely. the well-grounded, well-educated hathaway has held focus on her career, evolving into impressively three-dimensional adult roles in widely heralded films such as “Nicholas Nickelby” (2002), “Brokeback Mountain”(2005) and the role which proved she could more than hold her own against the greatest talents, as well as carry a film herself - “The Devil Wears Prada” (2006). Having proven her potential range and her flair for intelligent, feisty, and often unpredictably intense characters, hathaway found herself with steady offers in both comedies and dramas and a promising career usually far from the tabloid spotlight. anne hathaway was born in Brooklyn, nY on nov. 12, 1982, and raised in suburban Millburn, nJ. her father, gerald, was a lawyer while mother, kate Mccauley, was an actress who inspired Hathaway to follow the same creative path. Hathaway’s natural talents proved to be far more evolved than the average high school theater star, resulting in the teenager being accepted into the prestigious Barrow group theater company in new York city. a trained soprano, hathaway also performed at carnegie hall as part of the all eastern u.S. high School honors chorus. three days after that momentous performance at carnegie hall, she was offered a role in the short-lived television drama “get real” (Fox, 1999-2000). after a stint in hollywood, hathaway returned to graduate from Millburn high School and studied at the academically competitive Vassar college before transferring to new York university. In 2001, the unknown 19-year-old became an overnight

coMPIled BY arIel coenm o v i e s , b r o a d w a y a n d o y s t e r s !A N N E H AT H A W AY

entertaInMent | FIlM & teleVISIon


A N N E H AT H A W AYsensation with her lead role in Disney’s “The Princess Diaries,” after having charmed director garry Marshall by accidentally falling off her chair during her audition. the slip convinced Marshall that hathaway was perfect for the role of the awkward american teenager who discovers she is a princess after the death of her absent father, and is groomed for the throne by her regal grandmother (Julie andrews). Marshall - who had directed “Pretty Woman” (1990) - also saw more than a fleeting glimpse of a Julia roberts-like look and feel to Hathaway’s performance. The family film was a box office success and Hathaway found herself in the position of reluctant role model to tweens everywhere. almost a decade since then, hathaway surprised many as she blossomed and grew both as a person and actress right in front of our eyes. She has chosen each film role carefully and has managed to avoid the pitfalls of being stereotyped. With “the dark knight rises,” hathaway continued to show us there is quite a complex talent that continues to defy the odds as she shined in one of her most multi-dimensional performances as Selina kyle a/k/a the catwoman.


Printed Blouse-theorySkirt- Prabal gurung

earrings- givenchyBracelet- alexis BittarSuede Pumps- Prada

M O d E L I N g

RAINE: What impact did modeling have on your life goals and dreams?BEVERLY JOHNSON: I started modeling very young. My dream as a young woman was to be financially independent and I thought I would achieve that through college and a law degree. My modeling career has realized my dreams by being in a business that afforded me the freedoms that my lucrative career provided.

RAINE: There has been an explosion of diversity in the advertising world in the past 4 years - what trends do you foresee in the coming years?BEVERLY JOHNSON: as the world recognizes and acknowledges our likeness as well as our differences, I foresee continued diversity in the way of nationalities as well as plus size models and mature models.

RAINE: As a model trying to “make it” - how does a young star avoid the dark side of the industry? BEVERLY JOHNSON: I think to continue to educate yourself and prepare yourself for the day when you are no longer modeling.

RAINE: What did you love most about modeling? BEVERLY JOHNSON: I love the “art” of modeling - working with some of the greatest photographers and designers in the world. and through being photographed, trying to create an exciting, magical, and timeless photo.

RAINE: What are your thoughts on shows like Top Model and Make me a Supermodel? BEVERLY JOHNSON: I love and watch all shows on modeling.

RAINE: What is the number one thing a young girl should focus on if she wants to become a high fashion model?BEVERLY JOHNSON: First, she should assess whatever she meets the requirements: height, weight, age and desire are all crucial.

B U S I N E S S W O M A N / M O d E L P R E N E U R

RAINE: As a “modelpreneur”, you have accomplished so much in your life. i.e. Actress, Author, Spokesperson, Manufacturer, Retailer, your own TV series...Which of these pursuits outside of modeling are you most proud of?BEVERLY JOHNSON: I love what I am doing now. and that is going into business for myself. Instead of being the pretty face on the box, I am now owning the box my pretty face is on. Very empowering!

RAINE: What was your most challenging venture? BEVERLY JOHNSON: I would say being in business. It takes a team of professional people and it is a slow process.

RAINE: Re: The Beverly Johnson Luxury Brand - Fashion, Jewelry, Perfume, Housewares - what is the anticipated launch date of the additional products you will introduce to market?BEVERLY JOHNSON: Please visit Fredericks.com for product updates.

RAINE: Will Target be the exclusive retailer of all your future products?BEVERLY JOHNSON: no, target is not exclusive. I am in selective Target Stores and in Frederick’s of Hollywood’s Beauty division, 117 stores as well as online.

RAINE: Who has been the most instrumental person in helping you launch your various projects? BEVERLY JOHNSON: My business partner Brian Maillian. he is a brilliant businessman.

RAINE: What words of wisdom would you share with other current working models or creative entrepreneurs? BEVERLY JOHNSON: have faith…stay in action…and never give up!

BY noVa lorraIne

R A I N E M A K E R A N D M O D E L P R E N E U R

b e v e r l y j o h n s o n


TECH TOYSBY MILAN ROWSON

Klipsch Image S3 Brazen Blue In-Ear Headphones You may or may not have heard of klipsch Image Series headphones, but they are known for their good quality and affordable pricing. the klipsch Image S3 Brazen Blue In-ear headphones are noise isolating, tangle resistant, and are stylishly colored in brazen blue. These headphones fit the contours of your ear canals giving you comfort and stability. They will only be available at radio Shack, and will be available there soon, so keep your eye out for their arrival.

Price: $49.99

LG 55’ Class Cinema 3D 1080P 120HZ TV with SmartTV There’s an old phrase that says “bigger is better.” When it comes to flat screen televisions, the new phrase is, “3D is better.” The LG 55’ Class Cinema 3D 1080P 120HZ Television with Smart TV brings 3D from the cinema to your living room. Watch your favorite movies come to life with LG’s 3d technology that allows you to convert 2d to 3d, control the 3d depth and includes 3d glasses that do not require batteries or recharging. Say goodbye to split screens with two player full screen action. External storage and built in wi-fi are the icing on the cake to a new generation of television.

Price: $2299.99

Panasonic Lumix DMC-ZS19 14.1 Megapixel Digital Camera a digital camera is must have gadget. the latest in social media focuses on sharing your memories through photographs. Panasonic continues to unveil the latest in capturing photography with its lumix dMc-ZS19 14.1 Megapixel digital camera. It has 20x optical zoom, 40x intelligent zoom, and a 24mm ultra Wide-angle lens. More featured technology such as zoom shots, night portraits, and macro shots make this an excellent digital camera.

Price: contact dealer

Sony HDR-GW77V Handycam CamcorderAs the weather conditions seem to get increasingly extreme, you’re going to need a camcorder that can handle such unpredictable patterns during your travels. the Sony hdr-gW77V handycam camcorder is ready to withstand dirt, dust, shock, snow, and water. Whether you are scuba diving in Bermuda or rock climbing in the colorado rockies, you can be prepared to capture all your memories. this stylish camcorder can record and store up to four hours of high definition video while keeping your images and videos crisp and clear. A built in GPS and naVteQ maps allows you to navigate correctly wherever your destination.

Price: $699.99


Android Based OuyaThe Android Based Ouya, pronounced “Booyah” with the B, is the first of its kind. This product is not officially ready to be sold because it hopes to reach its funding goal of $950.00. If released it will be the first hackable console with free games. It is priced at $99.00, but do not let the price fool you. developers plan to have the latest in graphics in controls. If released it will be the first console that truly gives power to the people.

Price: $99.00

Edifier Tick Tock Dockremember the classic alarm clocks that were shaped like a bumblebee? they are back in style as; you guessed it, iPod speakers. The Edifier Tick Tock Dock is a charging station, speaker system, and FM radio player. It is cute enough they you will forget that it actually has uses and is not a toy. Unlike your old alarm clock, the Edifier Tick tock dock is here to stay.

Price: $99.99

Sharper Image Inflating Climbing Water TowerImagine if you were camping near a river or on the beach an island, wouldn’t you love to play in the water? now imagine if you had a Water tower in the water. Sharper Image brings your imagination to life with the Inflating Climbing Water tower. this gadget is exactly what it sounds like. Bring the water park with you and leave the lines behind.

Price: $1.999.99

Logitech Harmony Linktoo many devices to control at once? do not worry, logitech has you covered. once you download the logitech harmony link app to your smartphone, signals from your logitech harmony link allow your smartphone to become a universal remote. With one touch on your smartphone you can watch a movie, listen to music and, hopefully, even control the temperature of your house. With five thousand and counting brands supported by this device, the sky is the limit on what you can control.

Price: $99.99


THE NEXT

LEVELby DaviD Freschman M A R K E T I N G . F I N A N C E . M A N A G E M E N T

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MARKETING

Fashion startups are the new rage in angel and venture investing. One of my ventures, FashInvest (www.fashinvest.com), was launched three years ago as the very first global platform to create a community between fashion, the fashion-technology entrepreneur and the investment world which consists of angel, venture capital and private equity investors. FashInvest recognized that fashion and online fashion technology sectors were seeking to build a bridge with the professional investment community and that investors were seeking knowledge about this new emerging sector. Through FashInvest, we have had the opportunity to greater understand not only the investment parameters that are sought out, but also invest in fashion and fashion technology ventures for our own funds. So what key elements are necessary today when seeking investment capital? A few thoughts: Uniqueness: entrepreneurs always believe that their new venture is unique, first of its kind, best of class and if you ask their competitors they believe the same. But is it? a venture has to be unique in its offerings, designs, distribution channels, and marketing. how does your venture rise above the “noise” in the marketplace? We hear every day about social media strategies. Yes it is important, however, every venture is now employing that strategy. As an emerging company’s CEO, you need to really show how your venture is different and it’s not just in the designs. It can be in how you approach your prospective customers, your marketing strategy, your pricing and positioning. It can even be in how you create “perceived” scarcity, as is done with flash sale fashion company websites. But something has to be uniquely yours.

Financials: Fashion and fashion technology entrepreneurs are creative individuals. Financials are sometimes pushed to the backburner; however, they have to be front and center. know your numbers. What are your costs? how do you drive your venture to cash-flow breakeven? How much total investment is necessary to exit the business? How are your competitors’ margins as stacked up to yours? If investors find you don’t have a good handle on the numbers they will shy away. Venture investors, even angels, want to know that entrepreneurs are good stewards of their investments. Market: know your market and how your company will be positioned. how large is the market and how much your company will achieve in market penetration. a venture backed opportunity needs to experience beyond average growth. achieving sales of one, two or even five million dollars in annual sales is nice but does not typically interest professional investors. they are seeking companies that have the ability to grow to $50 million or $100 million in annual sales within five years. Your venture should demonstrate how you could realistically employ to achieve such growth. Exit Strategy: Investors ultimately require their investment be returned with a profit. As a fashion entrepreneur, you need to demonstrate that you have a plan and understand the market dynamics of exiting a business. having experience is great but if you don’t, don’t despair. Entrepreneurs have to start somewhere. But you have to concisely and convincingly demonstrate you have an understanding and a plan of who would acquire your business and an estimate at which point. use other examples in the marketplace to show that there is a demand to acquire similar businesses to yours.

What are the key elements that angel investors and VC’s seek in a Fashion Start Up?


I F Y O U H A V E A B R A N D – P R O T E C T I T !

As the host of the popular MSNBC-TV show “Your Business”, JJ Ramberg has become the most visible face of entrepreneurship and one of the most reliable sources for practical advice. At a time when small business has been at the center of Washington politics, she reveals on a weekly basis what it’s really like on Main Street.In IT’S YOUR BUSINESS (Oct 16; Business Plus), Ramberg shares the smartest wisdom she’s learned from the thousands of entrepreneurs she has interviewed on her show as well as from her own experience as a successful social entrepreneur and a busy mom of three. With fresh, clever and sometimes quirky advice you won’t find anywhere else, Ramberg will amaze would-be and veteran entrepreneurs at how accessible it can be to start and grow a successful business.From the leaders of well known companies like TOMS Shoes, Zipcar, Sam Adams Beer and Solas Fashion to under the radar homespun success stories like Bubbles Galore Car & Dog Wash, Ramberg shares such in-the-trenches tricks of the trade and a-ha moments as:· Find a market for the stuff you’re throwing out· Be ready with a photo pitch on your phone· Improve self-confidence by standing differently· Turn your inexperience into an asset· Change your tone of voice to make a sale· Use an odd number to be more memorable· Look in the mirror when on the phone to look smiling and engaged· Give your ideas a name so everyone remembers them

You’ll never find street-smart wisdom like this in an MBA course or instruction manual. The secret of a successful business is less about the grand plan and more about the small details.JJ Ramberg has been the host of MSNBC-TV’s “Your Business” show for the last six years and is the cofounder of GoodSearch.com, a company which transforms your everyday actions into ways to support your favorite charity or school. As of this printing of this book, GoodSearch has been used by more than 15 million people, 100,000 nonprofits, 2,500 top retailers, and 10,000 restaurants and has raised around $10 million dollars for good causes. She is a graduate of Duke University and has her MBA from Stanford University. She lives in Brooklyn with her husband and three children.

BY MSnBc-tV hoSt JJ raMBergWIth Frank SIlVerSteIn and lISa eVerSon

reSearched BY MIchelle WInterS

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Y O U O N LY N E E D A N I G H T T O B E H O O K E DI N T R O D U C I N G … F O r T y 1 ° n O r T h


a c c o m m o d a t i o n s : located in the heart of historic

downtown newport with a stunning backdrop of the harbor, Forty 1° north is a waterfront destination close to Bellevue Avenue’s famous mansions, the International tennis hall of Fame, and just steps away from shopping, galleries and museums.

Forty 1° north offers a modern take on the marina-side luxury hotel, with a deliberately innovative and contemporary interior design to represent a new era in newport hospitality. the boutique hotel offers full-service facilities including a state-of-the-art marina, two unique restaurants, 28 beautifully appointed lodgings, tailored corporate and event packages and extraordinary service.

f o o d & l e i s u r e : The Grill is Forty 1° North’s exclusive dockside restaurant designed to deliver a fresh, upscale dining and entertainment experience while providing a unique and serene respite from Newport’s bustling waterfront scene. the menu features grilled meats, seafood, and raw bar, as well as organic and locally sourced selections. there is an open-air dining area, with individual tables and bar seating surrounding the covered bar pavilion. Inviting dockside lounge seating creates a perfect setting to relax with cocktails and conversation. Indoors the dining room, oval Bar and lounge offer sweeping views of the harbor in a casual elegant setting to enjoy timeless cocktails and the full menu.

Christie’s transforms eating out into a fun, hip and playful modern experience. From the swing seating, to the outdoor dining, to the neptune chairs and 20-person communal table, there is a fun spot for everyone to eat, drink and lounge.

m a r i n a s e r v i c e s :a Full program of yacht services provided, including dockside dining, on-board cleaning, launch services, wash-downs and pump-outs There’s also a Yacht Tender Program for daily access for vessels less than 36 feet, and use of marina services.

raine magazine volume 13 preview

Documents

e r t h e

n o w e n t r e p r

p o w e r

founder of sparkrebel

fashion socks32

cofounder of nelou

biggest challenge

true fashion lovers