Rainbow Sandals

Who is Rainbow?

Target Audience

Laura• 19 year old art student,

paints 2 hours a day, plays guitar in reggae band

Jacob• 23 year old surfer /

bartender, trying to hit pro-tour

Target Audience

Mike• 62 year old ex-hippie,

souvenir shop owner. 40-year customer of Rainbow.

Susan• 47 year old marketing

executive with 3 kids, likes beach time on weekends.

Consumer Details

Unique selling proposition: Special arches

Target audience: All age ranges and genders

Things our Audience Does

The Plan

Athlete Sponsorships

Event Sponsorships

Print Ads / Web Ads

Social Responsibility

Targeting to Healthy, active, animal friendly users:• Sell at Farmers Markets • Vegan stores and shops• Create a separate page on rainbow sandals for vegan buyers

Organize a beach-cleaning day, offer discounted/free sandals to those who participate.

Share profits from sales of vegan sandals with animal rights.

Rainbow Sandals iPhone/Android

Localized content based on in-phone GPS

The Plan• Sponsor events & athletes• Create humorous ads to reinforce

longevity of the sandal