raimo van der klein, co founder layar, iminds the conference 2013
TRANSCRIPT
“HOW TO GROW A START-UPFROM AMSTERDAM”
Raimo van der Klein
LEARNINGS AND TIPS FOR:
Thursday 12 December 13
NOSHEMA Nokia KPN MoMo Layar
RAIMO VAN DER KLEIN
Thursday 12 December 13
I SHAPE DISRUPTIVE TECHNOLOGIES INTO DEMOCRATISING PRODUCTS
Thursday 12 December 13
DEMOCRATISATION OF “SPACE”
FOUNDED 2009
“It's not what you look at that matters, it's what you see.” - Henry David Thoreau
Thursday 12 December 13
Thursday 12 December 13
30.000.000+ DOWNLOADS OF LAYAR APP
€12.500.000,- FUNDING
40.000+ EDITORS FOR LAYAR CREATOR
30 PEOPLE IN AMSTERDAM
Thursday 12 December 13
Thursday 12 December 13
Thursday 12 December 13
THE NEXT BIG THING...
Thursday 12 December 13
Thursday 12 December 13
LEARNINGS AND TIPS FOR:
“HOW TO GROW A START-UPFROM AMSTERDAM”
Thursday 12 December 13
SMALL HOME COUNTRY
LIMITED RIGHT RESOURCES
NOT MANY EARLY STAGE VC’S
CONCLUSION:„YOU NEED TO BE IN THE BAY AREA”
Thursday 12 December 13
TIMINGThursday 12 December 13
Access to: GPS, Accelerometer & Compass
2008: ANDROID G1
Thursday 12 December 13
THE MISSION IF YOU CHOOSE TO ACCEPT IT:PLANT THE SEED OF THIS
MASS MEDIUM
Thursday 12 December 13
Thursday 12 December 13
June, 2009
Thursday 12 December 13
PR, PR AND PR
Thursday 12 December 13
Thursday 12 December 13
.LAYAR
Thursday 12 December 13
SELL THE OPPORTUNITYSHARE THE VISION
Tip: paint the future
Thursday 12 December 13
PRESS
HARDWAREMANUFACTURERS
DEVELOPERS
OPERATORS
VENTURE CAPITALISTS
ARTISTS
USERS
BRANDS
Thursday 12 December 13
Thursday 12 December 13
Thursday 12 December 13
RIDE THE HYPE
Thursday 12 December 13
Thursday 12 December 13
Thursday 12 December 13
GET MASSIVE FUNDING
Thursday 12 December 13
PIVOTThursday 12 December 13
Theory U by Otto ScharmerThursday 12 December 13
Theory U by Otto ScharmerThursday 12 December 13
SUMMARY:
TIMING PR, PR, PR
RIDE THE HYPEPIVOT
Thursday 12 December 13
