Lightning Talk

about content, and telling your story!

Monday, January 21, 2013

Ruby Queens

Monday, January 21, 2013

Programming Is true craftmanship

Monday, January 21, 2013

It empowersyou to create

tools foraccomplish

Dreamsof creating

a business ...Monday, January 21, 2013

Every Project requires a good story

Monday, January 21, 2013

A vesselthat tells your story

& guides your users

Monday, January 21, 2013

Peopleare programmed

to remember stories easily

Monday, January 21, 2013

now something

completely different...

Monday, January 21, 2013

now something

completely different...

A case!

Monday, January 21, 2013

MailChimp

a tool to sendmailings

Monday, January 21, 2013

Simple &focussed to onePurpose

Monday, January 21, 2013

Freddie Von Chimpenheimer IV is the face of MailChimp, and the embodiment of the brand personality.

Freddie's stout frame communicates the power of the application, and his always on the go posture lets peopleknow this brand means business.

Brand personality

Monday, January 21, 2013

Freddie always has a kind smile that welcomes users and makes them feel comfortable and at home.

The cartoon style lets people know that MailChimp offers a fun, and informal experience.

Welcomes users

Monday, January 21, 2013

FUN ... but not childishFUNNY ... but not goofyPOWERFUL ... but not complicatedHIP ... but not alienatingEASY ... but not simplisticTRUSTWORTHY ... but not stodgyINFORMAL ... but not sloppy

Brand traits

Monday, January 21, 2013

Monday, January 21, 2013

Fun

Monday, January 21, 2013

Fun

Monday, January 21, 2013

Monday, January 21, 2013

User guides

Monday, January 21, 2013

Monday, January 21, 2013

Monday, January 21, 2013

Moralof this story...

storytelling helps to focus and communicate & to have Funin the process

Monday, January 21, 2013

Be awesome!

thanks #RubyGirls

@thamar/ @mangrove

Monday, January 21, 2013