RAILSENS

E

Fast, accessible and understandable

ticketing

Research Findings:Some key themes from Emphatic Conversations and Field

Observation

Elderly disillusioned and disconnected with

technology

Research

Findings

Elderly lack confidence and trust in

technology

Paranoia amongst elderly/middle

aged around making mistakes with

technology and delaying other

users

Products are ergonomically

unsuitable

Interface design often lacks

simplicity and involves too

much information to process.

(Interaction Issues)Confusion around locating

different station services

Traditionalism amongst elderly

The Problem Identified:

User Group: Elderly commuters/elderly station users

Location: Canterbury West Train Station, Kent, UK

Time: (Hours of Station Operation – particularly midday)

Problem Description:

Elderly commuters and train users are not utilizing the technology available around the station,

specifically the self-service machines.

Problem Generates:

Distinct interaction separation between elderly and younger commuters

Stress and confusion for customers

Increased Station Congestion

Technology in place has become obsolete for elderly interaction

KCC Challenge Identified:

Inclusivity of the Train station:

Currently there is a sense of “social stratification” where the majority of elderly are seen as those who will use the ticket office and those who are younger will use the Self-Service machine.

There is physical access and social access available to all commuters however there is a lack of access to information for those who are older that don’t understand how to use the modern technologies available.

Overall this means that the elderly cannot purchase a ticket as fast as others or use the self-service at all. This can lead to commuters missing trains and having a negative station experience.

Goal of our project:

Our solution shall focus on removing this lack of information access by simplifying the use of technology. This will remove any social stratification, allowing all commuters to travel easily and efficiently.

The Solution:

The Concept:

Scanning technology – scans wearable technology worn by the user

Registration system – machine identifies the user and suggests their most common routes

Using iris scanning technology, the user can choose what option to select via there eyes removing need for physical contact

Scanning

Ribbon

Iris Scan Technology

Light used for

aesthetics/attraction

Monitor to display

additional station

information

Screen/Monitor

The Solution:

Wearable Device Prototype:

Light effects to improve usability:

Reactive light is located on the wearable tech

Green light indicates a positive scan

Red Light indicates a negative scan/error – if this happens the machine will flash alerting staff for assistance

Materials:

Polymer and metal models

Adjustable for multiple wrist sizes

Possibility of rolling out technology to alternative products e.g. jewelry, watches

Anthropometrics:Anthropometric estimates for British adults

MALE FEMALE

Dimension (mm) 5th %ile 50th %ile 95th %ile

A Hand length173 189 205

159 174 189

B Palm length98 107 116

89 97 105

C Thumb length44 51 58

40 47 53

D Index finger length64 72 79

60 67 74

E Hand breadth78 87 95

69 76 83

F Wrist Diameter178 190 203

153 166 178

Anthropometrics:

A

BE

F

C

D

The Solution:

Advantages

Removes need for complicated data input/interactions

Significantly quickens interaction

Saves costs and environmental factor of printing tickets

Highly Compatible

How it solves issue

Elderly no longer need to analyze high portions of data

User friendly – comforting intuitive service which assists rather than confuses

All services encompassed in one machine

The Solution:

Sustainability: Power is sourced from solar panels and kinetic energy generated from the station

operations

Machine is constructed from recycled polymers and metal materials

Service incorporates a high intelligence sensor which allows the machine to operate

in a low-energy standby mode if it is not being operated by a user

Saves the need to use card/paper for distributing traditional tickets

Limitations: Privacy concerns

Extensive Costs

High Energy requirements

Experts and assistance needed

Risk ticket office becoming obsolete – reducing employment opportunities

Implementation Map:

Canterbury West

Station Current Floor

Plan:

Canterbury West Station

Proposed Floor Plan:

Marketing and Promotion:

Marketing and promotion

Poster advertisements Distribute the wristband as

part of a community

schemeElectronic/Online

Advertising

Bus station

promotions – target

at elderly

Attraction offer with

discount (EG London eye)

Sponsors

TV, Radio, internet, leaflet

adverts

Price reduced 1/3 for

students or elderly

Colours, logos, design

elements and fonts.

Target audience- general

public that uses public

transport

Marketing and Promotion:

Public services, schemes and spaces

Marketing and Promotion:

Development:

Test with a free trial

Correlation towards other

station services

Simple Packaging

Provide extensive

customer service

Sale for a limited of time on

pre-launch

Pricing – affordable cost

Thanks for listening

We welcome your questions….