rahul rai products & services of sharekhan
TRANSCRIPT
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A
Project Report on
PRODUCT & SERVICES
At
[As a partial fulfillment for the requirement in summer project as a part of MBA programme ]
UNDER THE SUPERVISION OF
Nikhil Jaswal
Submitted By:
Rahul Rai(E106039)
[MBA-I SEM-II, Batch: 2010-12]
Chitkara Institute of Engineering andTechnology
(rajpura)
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INDUSTRY DETAIL:-
Securities market has essentially three categories of participants namely the issuer of
securities, investors in securities and the intermediaries and two categories of
products, the services of the intermediaries the securities including derivatives.
The securities market has two interdependent and inseparable segments the new issue
(primary market) and the stock (secondary market). The primary market provides the
channel for sale of new securities while the secondary market deals in securities
previously issued
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COMPANY PROFILE:
Sharekhan is one of the top retail brokerage houses in India with a strong online
trading platform. The company provides equity based products (research, equities,
derivatives, depository, margin funding, etc.). It has one of the largest networks in the
country with 1200+ share shops in 400 cities and India¶s premier online trading portal
www.sharekhan.com. With their research expertise, customer commitment and
superior technology, they provide investors with end-to-end solutions in investments.
They provide trade execution services through multiple channels - an Internet
platform, telephone and retail outlets.
Sharekhan was established by Morakhia family in 1999-2000 and Morakhia family,
continues to remain the largest shareholder. It is the retail broking arm of the
Mumbai-based SSKI [SHRIPAL SHEWANTILAL KANTILAL ISWARNATH
LIMITED] Group. SSKI which is established in 1930 is the parent company of
Sharekhan ltd. With a legacy of more than 80 years in the stock markets, the SSKI
group ventured into institutional broking and corporate finance over a decade ago.
Presently SSKI is one of the leading players in institutional broking and corporate
finance activities. Sharekhan offers its customers a wide range of equity related
services including trade execution on BSE, NSE, and Derivatives. Depository
services, online trading, Investment advice, Commodities, etc.
Sharekhan Ltd. is a brokerage firm which is established on 8th February 2000 and
now it is having all the rights of SSKI. The company was awarded the 2005 Most
Preferred Stock Broking Brand by Awaaz Consumer Vote. It is first brokerage
Company to go online. The Company's online trading and investment site -
www.Sharekhan.com - was also launched on Feb 8, 2000. This site gives access to
superior content and transaction facility to retail customers across the country. Known
for its jargon-free, investor friendly language and high quality research, the content-
rich and research oriented portal has stood out among its contemporaries because of
its steadfast dedication to offering customers best-of-breed technology and superior
market information.
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Sharekhan has one of the best states of art web portal providing fundamental and
statistical information across equity, mutual funds and IPOs. One can surf across
5,500 companies for in-depth information, details about more than 1,500 mutual fund
schemes and IPO data. One can also access other market related details such as board
meetings, result announcements, FII transactions, buying/selling by mutual funds and
much more.
Sharekhan's management team is one of the strongest in the sector and has positioned
Sharekhan to take advantage of the growing consumer demand for financial services
products in India through investments in research, pan-Indian branch network and an
outstanding technology platform. Further, Sharekhan's lineage and relationship with
SSKI Group provide it a unique position to understand and leverage the growth of thefinancial services sector. We look forward to providing strategic counsel to
Sharekhan's management as they continue their expansion for the benefit of all
shareholders.
SSKI Corporate Finance Private Limited (SSKI) is a leading India-based investment
bank with strong research-driven focus. Their team members are widely respected for
their commitment to transactions and their specialized knowledge in their areas of
strength. The team has completed over US$5 billion worth of deals in the last 5 years
- making it among the most significant players raising equity in the Indian market.SSKI, a veteran equities solutions company has over 8 decades of experience in the
Indian stock markets.
If we experience their language, presentation style, content or for that matter the
online trading facility, we'll find a common thread; one that helps us make informed
decisions and simplifies investing in stocks. The common thread of empowerment is
what Sharekhan's all about.
"Sharekhan has always believed in collaborating with like-minded Corporate into
forming strategic associations for mutual benefit relationships" says Jaideep Arora,
Director - Sharekhan Limited.
Sharekhan is also about focus. Sharekhan does not claim expertise in too many things.
Sharekhan's expertise lies in stocks and that's what he talks about with authority. So
when he says that investing in stocks should not be confused with trading in stocks or
a portfolio-based strategy is better than betting on a single horse, it is something that
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is spoken with years of focused learning and experience in the¶ stock markets. And
these beliefs are reflected in everything Sharekhan does for us! Sharekhan is a part of
the SSKI group, an Indian financial services power house, with strong presence in
Retail equities Institutional equities Investment banking.
In Ahmedabad, It is having the branch at Dynamic house, opp. Child care hospital,
Navrangpura road and over 40 franchisees in Ahmedabad. We have been given the
centre at Navrangpura road, Ahmedabad.
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MISSION:
To educate and empower the individual investor to make better investment
decisions through quality advice and superior service.
VISION:
To be the best retail brokering Brand in the retail business of stock market.
ACHIEVEMENTS OF SHAREK HAN:
A wired company along with Reliance, Hll, Infosys, etc by µBusiness Today¶,
January 2004 edition.
It was awarded µTop Domestic Brokerage House¶ four times by Euro and Asia
money.
It was Winner of ³Best Financial Website´ award.
India¶s most preferred brokers within 5 years. ³CNBC Awaaz customers Award
2005´.
T
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STRATEGY:
The main strategies used in our training were as follow.
DATA CALLING
In data calling we were provided data of mobile numbers and our job was to
generate appointments. After that we were required to convert that
appointment into closure. Apart from given data we also brought latest
business directory. We called to different business people and tried to generate
appointments.
CALLED CALLING
Called calling means to go at different corporate houses and to meet different
People and to get their visiting card by it we get lead and our immediate task
Was to call them & to fix appointment.
REFERENCE
Another important strategy was to use our reference means our family, friends,
relatives etc. In marketing or selling we can never neglect references & they
always play a major role.
STALL ACTIVITY
Stall activity means to make
stall at public place. Then our
job was to give them a
newspaper with brochures and
to take their name and contact
number. So it was another
process of generating lead.
After that our job was to follow
up and try for appointment and closure
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HIERARCHY IN SHAREK HAN:
Sales Side Dealing Side
Trainees Junior Dealer
Super Trainees Dealer
Sales Executives Relationship manager
Senior sales executives Senior Relationship manager
Business developmentexecutive
Equity advisor
Assistant sales manager Assistant Branch Manager
Deputy manager Branch Manager
Territory manager Cluster Head
Area sales manager/ Cluster manager
Directors
Regional sales manager CEO
Regional Head
Vice president
Directors
CEO
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OFFERING
OF THE
COMPANY
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Sharekhan provides 4 in 1 account.
1. De-mat a/c
2. Trading a/c [for cash calculation]
3. Bank a/c [for fund transfer]
4. Dial and Trade [for offline trading/for query relating trading]
[1] Dematerialization account:-
Dematerialization is the process of converting physical shares (share
certificates) into an electronic form. Shares once converted into dematerialized
form are held in a De-mat account Sharekhan is a depository participant. This
means that we can keep the shares in dematerialized form in Sharekhan. But
for this one has to purchases the Demat account in Sharekhan. .
Sharekhan provides no opening charge.
Sharekhan provide de-mat account free of charge for first year, Rs.400/
year from the next year (year continued from the day of opening).
Auto pay-in & Auto pay-out of securities.
Waver of pay-in and pay-out charges (Due to link De-mate account).
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FOR OPENING AN ACCOUNT:
2 passport size photograph
Identity proof (PAN card is compulsory)
Residence proof
Cheque ( Min Rs.10,000 margin balance)
Proofs of Identity
Customer can submit a photo copy of any one of the following
o Voter ID
o Passport
o PAN Card
o Driving License
o Photo I card issued by Employer registered under MAPIN
o Copy of Ration card
Address Proof
Customer can submit a photo copy of any one of the following
o Voter ID Card
o Driving License
o Passport
o
Ration Cardo Telephone Bill
o Electricity Bill
o Leave-License
o Bank Passbook
o Latest Bank Statement
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[2] Trading Account:
It is an electronic account which enables customers to trade in share through
internet without help to broker.
1) NSE/BSE/F&O/Commodity terminal live screen:-
Provides online fluctuations rate on computer screen
2) Online Daily Tips:-
Sharekhan is providing tips through mails in 4 sessions
y Pre market
y Noon session
y Post market
y Late evening
Sharekhan is provide tips through SMS (chargeable)
Sharekhan is provide tips through Yahoo Messenger Online
3) IPO/MF Online :-Sharekhan provide IPO and MF facility for the customer.
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[3] Saving Account:
In Sharekhan, a customer can have a saving account for trading online with net
banking facility; Sharekhan have a tie ups with following Banks.
1. HDFC Bank
2. CITI Bank
3. OBC Bank
4. YES Bank
5. UTI Bank
6. IDBI Bank
7. ICICI Bank
8. Union Bank
9. Indusind Bank
10. Bank of India
11. Deutsche Bank
A customer can allocate and transfer fund from your respective bank account to your
Sharekhan account for trading and transfer back to link bank account when and where
needed.
[4] Dial-N-Trade:-
Sharekhan provide Dial-N-Trade facility to the customer.
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PRODUCTS & SERVICES
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Sharekhan ltd. Provide different Product as follows
Share online & offline
Derivatives
Mutual fund online
Commodities online
IPO online
Portfolio Management Services
Insurance
Fixed deposits
Advisory products
Currency trading
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SHARE ONLINE
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SHARE ONLINE:
Sharekhan provide online facilities.
BENEFIT
I. Freedom from paperwork:-Integrated trading, bank and de-mat account with
digital contracts removers all paperwork.
II. Instant credit and transfer:-instant transfer of funds from bank account of
the choice to Sharekhan trading account.
III. Trade anywhere:-enjoy the ease of trading from any part of the world in a
completely secure environment.
IV. Dial n Trade:-call toll free number (1-800-22-7050) to place orders through
telebrokers.
V. Timey advice:-make informed decisions with expert advice, investment calls
and live market commentary.
VI. Real-time portfolio tracking:-benefit from real-time information for
investment and current portfolio value.
VII. After-hour orders:- place order after market hours, which get executed as
soon as the markets opens.
Sharekhan provide two different accounts:
1) Classic account2) Trade Tiger
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CLASSIC ACCOUNT:-
The Classic Account enables customers to trade online on the NSE and the BSE,invest in IPO and Mutual Funds and access all the research and transaction reports
through Sharekhan¶s website. This account is suitable for the retail investors.
In this account Shown the maximum script are 25 in the terminal and the technical
chart are not shown in this account.
The life time registration charge for this account is 750 rupees.
Features
Online trading account for investing in Equities and Derivatives
Free trading through Phone (Dial-n-Trade)
o Two dedicated numbers for placing your orders with your cell phone
or landline.
o Automatic funds transfer with phone banking (for Citibank and HDFC
bank customers)
o Simple and Secure Interactive Voice Response based system for
authentication
o Get the trusted, professional advice of our telebrokers.
o After hours order placement facility between 8.00 am and 9.30 am
Integration of: Online trading + Bank + Demat account
Instant cash transfer facility against purchase & sale of shares
IPO investments
Instant order and trade confirmations by e-mail
Single screen interface for cash and derivatives
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Online cl ic account:
Name Of The
Trader
An Investment Form
through Which Trading Can
Be Done
An Option By Which Bulk
Trading Can Be Done.
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FAST T ADE:
Features
St i quot
Personali ed market wat
Single screen interf ace f or cash, der i ati es and Commodities.
New Fast r ade is platf or m inde pendent will suppor t by all Oper ating
System.
New Fast r ade will suppor t all br owsers in the market.
New Fast r ade is inde pendent of existing we bsite and can work even if content we bsite is down.
Fast tr ade is we b base pr oduct and it s a shown f luctuation r ate.
Live
Terminal
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TRADE TIGER :
Trade tiger is a next-generation online trading product that brings the power of
broker¶s terminal to customer pc. It is session to capitalize on intra-day price
movement. Trade tiger is an internet ±based application available on a CD, which
provides everything a trader needs on one screen.
Key Features:-
y A single platform for multiple exchange BSE & NSE (Cash & F&O), MCX,
NCDEX, Mutual Funds, IPOs
y Multiple Market Watch available on Single Screen
y Multiple Charts with Tick by Tick Intraday and End of Day Charting
powered with various Studies
y Graph Studies include Average, Band- Bollinger, Know Sure Thing,
MACD, RSI, etc
y Apply studies such as Vertical, Horizontal, Trend, Retracement & Free lines
y User can save his own defined screen as well as graph template, that is,
saving the layout for future use
y User-defined alert settings on an input Stock Price trigger
y Tools available to gauge market such as Tick Query, Ticker, Market
Summary, Action Watch, Option Premium Calculator, Span Calculator
y Shortcut key for FAST access to order placements & reports
y Online fund transfer activated with 11 Banks
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Advantages:-
y Live Streaming Quotes
y Access all Tr ading Calls
y Advanced Char ting features
y Create your own technical r ules f or tr ading
y A Single Tr ading Screen f or all segments
Trader
Name
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THE PLATINUM CIRCLE:-
The HNI product
Personalized portfolio tracking & restructuring advice.
Monthly stock valuation statements, report profitability statement.
Daily report on transaction sent in printed format as well as available online.
Research-based investment advice tailored for different investment approaches
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SHARE OFFLINE
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SHAR OFFLINE:
As the internet has taken over the physical trade, the same is the situation in trading in
shares. Even the internet has not spared trading in shares and still the conventional
system of offline trading continues in today¶s world.
Merits of offline trading
Low brokerage
Less margin
Flexibility in credit period
Customized advice
Demerits of offline trading
Problems in getting in touch with the broker
Limited clientele
Problem of attention from the broker due to load
Reliance on the broker¶s information
Customer has to believe what the broker says
Broker Might not give the best price
Reconciliation of account and cash settlements
Paperwork
Geographical Restriction
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DIAL-N-TRADE:
Sharekhan provides complete trading facility like they are giving Toll free numbers
the phone trading facility as an alternative of net trading where a customer can call
³n´ number of times.
Toll Free numbers: 1800-22-7500
1800-22-7050
Local number : 079-30307600 (chargeable)
Exposure: For Intraday = 10 times
For Delivery = 04 times
Sharekhan is also providing the Margin on DP balance.
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LIVE
TERMINALS
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DERIVATIES:
Derivatives are financial contracts whose value/price is depends on the behavior
of price of one or more basic underling assets. These contracts are legally binding
agreement, made on the trading screen of stock exchange, buy or sell an asset in
future. The assets can be share, index, interest rate, bond, rupee- dollar exchange
rate, sugar, crude oil, soybean, cotton, coffee etc.
EQUITY FUTURE AND OPTION:
Future:-
An agreement between two parties to buy or sell an asset at a certain
time in the Future at a certain price. Stock futures on certain specified securities and
internet rate futures are available for trading at NSE (NATIONAL STOCK
EXCHANGE).All the futures contracts are settled in cash.
Options:-
An Options is a contract which gives the right, but not but or sell the underlying at a
stated price, which a buyer of an option pays the premium and Options are of two
types ± calls and put.
Calls give the buyer the right but not the obligation to buy a given quantity of the
underlying asset, at a given price on or before a given future date. Calls also known as
bulls.
Puts give the buyer the right, but not obligation to sell a given quantity of the
underlying asset at a given price on or before a given date. Puts also known as bears.
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COMMODITIES ONLINE
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COMMODITIES ONLINE:
Commodities are agreements to buy and sell virtually anything except, for some
reason, onions. The primary commodities that are traded are oil, gold and agricultural
products. Commodity derivatives comprise of raw materials and products that can be
traded on special commodity exchanges across the country. Commodities expands
customer investing horizon from investing in a metal company to trading in the metal
itself. Trading in commodity derivative provides unique market opportunities for a
wider section of participants like: investor, hedgers, arbitragers, traders, manufactures
planters, exporters and importers. While trading commodities through an exchange,
there are no transportation charges, no insurance costs, no storage charges and
complete security when customer trade though an exchange. Customer can trade in
commodities at nominal costs and carry the investment in paper from as customer
want. The fundamentals for commodities are quite simple: price is a function of
demand and supply.
Sharekhan provides commodity facility. Sharekhan trades on two major commodity
exchanges in India.
1) MCX
2) NCDEX
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INDEXE
OF COMMODITIE
MC X:
MC (M LTI COMMODITY EXC A NGE OF I NDIA LTD) is a state-of-the-ar t
electr onic commodity f utures exchange.MCX is an inde pendent commodity exchange
based in India. It was established in 2003 and is based inMumbai. The tur nover of the
exchange f or the per iod Apr-Dec 2008 was I NR 32 Tr illion.MCX offers f utures
tr ading in Agr icultur al Commodities, Bullion, Ferr ous & Non-ferr ous metals, Pulses,
Oils & Oilseeds, Ener gy, Plantations, Spices and other sof t commodities.MCX has
also setup in joint venture the National Spot Exchange a purely agr icultur al
commodity exchange and National Bulk Handling Cor por ation ( NBHC) which
pr ovides bulk stor age and handling of agr icultur al pr oducts.
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NCDEX¡
National Commodity & Derivatives Exchange Limited (NCDEX) is a professionally
managed online multi commodity exchange promoted by ICICI Bank Limited (ICICI
Bank), Life Insurance Corporation of India (LIC), National Bank for Agriculture and
Rural Development (NABARD) and National Stock Exchange of India Limited
(NSE). Punjab National Bank (PNB), CRISIL Limited (formerly the Credit Rating
Information Services of India Limited), Indian Farmers Fertiliser Cooperative Limited
(IFFCO) and Canara Bank by subscribing to the equity shares have joined the initial
promoters as shareholders of the Exchange.
NCDEX is the only commodity exchange in the country promoted by national level
institutions. This unique parentage enables it to offer a bouquet of benefits, which are
currently in short supply in the commodity markets. The institutional promoters of
NCDEX are prominent players in their respective fields and bring with them
institutional building experience, trust, nationwide reach, technology and risk
management skills. NCDEX is a public limited company incorporated on April 23,
2003 under the Companies Act, 1956. It obtained its Certificate for Commencement
of Business on May 9, 2003. It has commenced its operations on December 15, 2003.
NCDEX is a nation-level, technology driven de-mutualized on-line commodity
exchange with an independent Board of Directors and professionals not having any
vested interest in commodity markets. It is committed to provide a world-class
commodity exchange platform for market participants to trade in a wide spectrum of
commodity derivatives driven by best global practices, professionalism and
transparency.
NCDEX is regulated by Forward Market Commission in respect of futures trading incommodities. Besides, NCDEX is subjected to various laws of the land like the
Companies Act, Stamp Act, Contracts Act, Forward Commission (Regulation) Act
and various other legislations, which impinge on its working. NCDEX is located in
Mumbai and offers facilities to its members in more than 390 centers throughout
India. The reach will gradually be expanded to more centers.
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NCDEX currently f acilitates tr ading of thir ty six commodities - Cashew, Castor Seed,
Chana, Chilli, Coffee, Cotton, Cotton Seed Oilcake, Cr ude Palm Oil, Ex peller
Mustard Oil, Gold, Guar gum, Guar Seeds, Gur, Jeer a, Jute sack ing bags, Mild Steel
Ingot, Mul berr y Green Cocoons, Pe pper, R apeseed - Mustard Seed ,R aw Jute, RBD
Palmolein, R ef ined Soy Oil, Rice, R ubber, Sesame Seeds, Silk, Silver, Soy Bean,
Sugar, Tur, Tur mer ic, Ur ad (Black Mat pe), Wheat, Yellow Peas, Yellow R ed Mai e
& Yellow Soybean Meal. At subsequent phases tr ading in more commodities would
be f acilitated.
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INSURANCE
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INSURANCE:
What is insurance?
Insurance is a policy from a large Financial Institution that offers a person, company,
or other entity reimbursement or financial protection against possible future losses or
damages. Life insurance ensures that your family will receive financial support in your absence
Put simply; life insurance provides your family with a sum of money should
something happen to you. It protects your family from financial crises. In addition to
serving as a protective cover, life insurance acts as a flexible money-saving scheme,
which empowers you to accumulate wealth-to buy a new car, get your children
married and even retire comfortably. Life insurance also triples up as an ideal tax-
saving scheme. To know more, read the Key Benefits of Life Insurance.
Currently Sharekhan has tie up with ICICI Prudential Life Insurance. So Under ICICI
prudential life insurance, the key benefits would be««
Life insurance, especially tailored to meet your financial needs
Need for Life Insurance
Today, there is no shortage of investment options for a person to choose from.
Modern day investments include gold, property, fixed income instruments, mutual
funds and of course, life insurance. Given the plethora of choices, it becomes
imperative to make the right choice when investing your hard-earned money. Life
insurance is a unique investment that helps you to meet your dual needs - saving for
life's important goals, and protecting your assets.
Asset Protection
From an investor's point of view, an investment can play two roles - asset appreciation
or asset protection. While most financial instruments have the underlying benefit of
asset appreciation, life insurance is unique in that it gives the customer the
reassurance of asset protection, along with a strong element of asset appreciation.The core benefit of life insurance is that the financial interests of one¶s family remain
protected from circumstances such as loss of income due to critical illness or death of
the policyholder. Simultaneously, insurance products also have a strong inbuilt wealth
creation proposition. The customer therefore benefits on two counts and life insurance
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occupies a unique space in the landscape of investment options available to a
customer.
Goal based savings
Each of us has some goals in life for which we need to save. For a young, newly
married couple, it could be buying a house. Once, they decide to start a family, the
goal changes to planning for the education or marriage of their children. As one grows
older, planning for one's retirement will begin to take precedence.
Clearly, as your life stage and therefore your financial goals change, the instrument in
which you invest should offer corresponding benefits pertinent to the new life stage.
Life insurance is the only investment option that offers specific products tailor-made
for different life stages. It thus ensures that the benefits offered to the customer reflect
the needs of the customer at that particular life stage, and hence ensures that the
financial goals of that life stage are met.
The table below gives a general guide to the plans that are appropriate for different
life stages.
Life Stage Primary Need Life Insurance Product
Young & Single Asset creation Wealth creation plans
Young & Just
married
Asset creation & protection Wealth creation and mortgage
protection plans
Married with kids Children's education, Asset
creation and protection
Education insurance, mortgage
protection & wealth creation plans
Middle aged with
grown up kids
Planning for retirement &
asset protection
Retirement solutions & mortgage
protection
Across all life-
stages
Health plans Health Insurance
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Life insurance plan:
Life insurance products assure your family will receive financial support, even in your
absence. Put simply, when you buy insurance you provide your family with a sum of
money, should something happen to you. It thus permanently protects your family
from financial crises.
In addition to serving as a protective cover, when you buy insurance you create a
flexible money-saving scheme, which empowers you to accumulate wealth to buy a
new car, get your children educational solutions, and even retire comfortably.
Today, there is no shortage of investment options for a person to choose from. Given
the plethora of choices, it becomes imperative to make the right choice when
investing your hard-earned money and online insurance is an ideal choice in today¶s
technology driven world. Buying Life insurance online is a way to make a unique
investment that helps you to meet your dual needs - saving for life's important goals,
and protecting your assets.
From an investor's point of view, an investment can play two roles - asset appreciation
or asset protection. While most financial instruments have the underlying benefit of
asset appreciation, buying life insurance online gets you the unique reassurance of
asset protection, along with a strong element of asset appreciation.
When you buy life insurance online the core benefit is that the financial interests of
one¶s family remain protected from circumstances such as loss of income due to
critical illness or death of the policyholder. Simultaneously, buying life insurance
online gives a strong inbuilt wealth creation proposition. The customer therefore
benefits on two counts and online insurance products occupy a unique space in the
landscape of investment options available to a customer.
As your life stage and therefore your financial goals change, the instrument in which
you invest should offer corresponding benefits pertinent to the new life stage. Online
insurance products are the only investment option that offer specific products tailor-
made for different life stages. You are thus ensured that the benefits offered to the
customer reflect the needs of the customer at that particular life stage, and hence
ensures that the financial goals of that life stage are met.
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On the basis of which life stage you are in and the corresponding insurance needs,
ICICI Prudential plans can be categorized into the following three types:
Education Insurance Plans
Wealth Creation Plans
Protection Plans
Educational Insurance Plans Wealth Creation Plan ProtectionPlans
ICICI Pru Smartkid Assure ICICI Pru Life Stage Wealth Pure ProtectICICI Pru Smartkid Maxima ICICI Pru ACE Life Guard
ICICI Pru Smartkid Regular Premium
ICICI Pru premier Wealth Save n Protect
ICICI Pru assure Wealth Cashbak
ICICI Pru Life Time Maxima Home assure
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MUTUAL FUNDThe image cannot be displayed. Yourcomputer may not have enoughmemory to open the image, orthe image may have beencorrupted. Restarty ourcomputer, and thenopen the file again. If the red xstill appears, youmay hav e to delete the imageand theninsertit again.
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MUTUAL FUNDS:
Mutual Fund is an investment company that pools money from shareholders and
invests in a variety of securities, such as stocks, bonds and money market
instruments. Most open-end mutual funds stand ready to buy back (redeem) its
shares at their current net asset value, which depends on the total market value of
the fund's investment portfolio at the time of redemption. Most open-end mutual
funds continuously offer new shares to investors.
Security exchange board of India is the regulatory body for all mutual fund.All mutual funds must get registered with the SEBI.
Benefits of investing in mutual funds:
y Small investment
y Professional fund management
y Spreading risk
y Transparency
y Choice
y regulation
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Online Mutual Fund
Mutual Fund in Classic Account:
Mutual Fund in Tradetiger:
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INITIAL PUBLICOFFERING
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PORTFOLIO
MANAGEMENT SERVICE
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PMS:-
PORTFOLIO MANAGEMENT SERVICES (PMS):-
Sharekhan unfolds for customer an enable of PMS to choose from that helps customer
sit back, relax and see customer money grow without worrying about the ups and
downs at the stock market. Talks to Sharekhan specialists and they¶ll help customer
choose a PMS plan that suits customer µ risk taking appetite¶ and µexpectation from
the market¶.
There are two types of PMS in Sharekhan Limited
A) PRO PRIMEB) PROTECH
A) PROPRIME (FUNDAMENTAL):-
ProPrime uses in-depth independent fundamental research through primary analysis in
high-quality companies. The ProPrime line is designed for varying risk-return profiles
and investment. Ideal for investors looking at steady and superior returns with low to
medium risk appetite. This portfolio consists of a blend of quality blue chip and
growth stocks ensuring a balanced portfolio with relatively medium risk profile. Th
portfolio will mostly have large capitalization stocks based on sectors & themes that
have medium to long term growth potential.
PRODUCT APPROACH
Investment are based on 3 tenets:i] Consistent, steady and sustainable returnsii] Margin of Safety
iii] Low Volatility
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PRODUCT CHARACTERISTICS
Bottom up stock selection
In-depth, independent fundamental research
High quality companies with relatively large capitalization.
Disciplined valuation approach applying multiple valuation measures
Medium to long term vision, resulting in low portfolio turnover
Why Invest?
PMS proprime uses the expertise of 35 financial analyst to get the best
possible returns.
Fundamental research based on in-depth analysis of companies including
past performance, management, growth potential of sector etc.
How to Invest?
Minimum investment = Rs. 5.00 Lakhs
Lock in period: 06 months
Reporting: Access to website showing client holding & quarterly
reporting of portfolio holdings/transactions
Charges: 2.5% p.a., AMC fees charged every quarter, 0.5% brokerage,
20% profit sharing after 15% hurdle crossed end of every fiscal.
How to check?
You can access your portfolio through branches of franchisees for
services. Daily NAV can be viewed online
Quarterly reporting of portfolio holding/transaction
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B) PROTECH (TECHNICAL):-
Protech uses the knowledge of technical analysis and the power of derivatives
market to identify trading opportunities in the market. The Protech lines of
products are designed around various risk/reward/volatility profiles for different
kinds of investment needs.
Protech is based on
(1)Long short strategies
(2)Focus on absolute returns
(3)Timing the market
PRODUCTS OFFERED
1.Nifty Thrifty
2.Beta Portfolio
3.Trailling Stops
Product Approach
Superior performance can be achieved through sheer market timing, by
picking Stocks/Nifty before the infection points in their trading cycles.
Linear returns are possible from having sell market positions in downtrends
and by using the options market to change the portfolio beta.
Money management rules will be in place.
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Product Characteristics
Using swing based index -trading systems, stop and reverse, trend
following and momentum trading techniques.
Nifty based products for low impact cost and low product volatility.
To earn return both in rising & falling market.
Trading in futures market to allow for active risk protection using trailing
stop losses.
Why Invest?
Different product based on risk-reward for different types of investor having different
time horizon of investment & return expectation.
Aspect from fundamental analysis, a successful investor can take a market view based
on technical analysis & power of derivatives for µTiming the market
If customer wants to be ahead in the race of timing the market correctly, then ProTech
PMS is the option for customer. So far Sharekhan is the first company to came out
with this kind of PMS in India based on Technical Analysis.
How to invest?
Lock in: 6 months.
Reporting: fortnightly reporting of portfolio net worth, monthly reporting of portfolio
Holdings/ transactions.Charges: 0% AMC fees, 0.05% brokerage for derivatives, 20% profit sharing on
booked profits on a quarterly basis.
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FIXED DEPOSITS
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FIXED DEPOSITES:-
Fixed deposits are loan arrangements where a specific amount of funds is placed on
deposit under the name of the account holder. The money placed on deposit earns a
fixed rate of interest, according to the terms and conditions that govern the account.
The actual amount of the fixed rate can be influenced by such factors at the type of
currency involved in the deposit, the duration set in place for the deposit, and the
location where the deposit is made.
The most unusual characteristic of a fixed deposit is that the funds cannot be
withdrawn for a specified period of time. In most cases, fixed deposits carry duration
of five years. During that time, the money remains in the account and cannot be
withdrawn for any reason. Individuals, corporate entities, and even non-profit
organizations that wish to set aside funds and limit their access to the funds for a
period of time often find that fixed deposits are a simple way to accomplish this goal.
As an added benefit, the monies in the account will earn a fixed rate of interest
regardless of any fluctuations in interest rates that apply to other types of accounts.
However, both these benefits can also turn into disadvantages under certain
circumstances. Because the money cannot be withdrawn until the duration is
complete, the funds cannot be used even in emergency situations. Changes in the
going interest rate may also rise to a point above and beyond the interest rate applied
to existing deposits. This means account holders are actually earning less interest with
fixed deposits than with other types of loans and accounts.
While the interest rate on fixed deposits cannot be changed, there is sometimes a way
to work around the issue of obtaining use of funds in an emergency situation. At
times, the lending institution where the fixed deposit is placed may be willing to
extend a separate loan to the account holder, using the fixed account as collateral.
While not ideal, this can at least make it possible to deal with the current financial
crunch.
Fixed deposits are a credible way to make a return on investment that is somewhat
higher than a standard savings account. The use of fixed deposits can also be helpful
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when working with various types of currency. By establishing what is known as a
Foreign Currency Fixed Deposit or FCFD, it is possible to choose the type of
currency involved in the deposit and lock in a rate of interest. If the choice of
currency is a good one, this means the investor can enjoy a healthy fixed deposit
currency rate for the duration of the deposit and earn more than with a standard fixed
deposit strategy. However, going with an FCFD does contain a slightly higher amount
of risk, since the funds deposited must be converted to the currency of choice and then
converted back when the deposit is fulfilled. If the currency did not fare well in the
interim, there is some chance of obtaining a loss, due to the changes in the rate of
exchange from the time the fixed deposit was activated until the time the deposit is
considered complete. Sharekhan has tie up with Unitech Limited and HDFC
corporations limited.
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ADVISOR£
PRODUC¤
¥
Sharekhan pr ovide Advisor y Pr oducts by which customer can get pr oper advise f or
investing their money in pr oper way by which they can ear n more pr of it. .
Need of Advisor y Pr oducts:-
Wide pr oduct r ange to meet diverse needs of clients
Disci plined Appr oach
Dedicated Pr oduct manager backed by R esearch
Perf or mance tr ack record
ADVISOR Y PR ODUCTS:-
Top picks Por tf olio
123 por tf olios
Smar t Tr ade Por tf olio
Der ivatives Por tf olio
Nif ty Por tf olio
Por tf olio Doctor
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(1) Top Picks Portfolio:
A Compilation of the best stock market ideas fr om the Sharekhan basket.
R eleased Monthly
Ideal f or Ever y Investor.
Picked by the highly acclaimed Sharekhan R esearch Team
Quality Stock Selection.
Effective f or long ter m and medium ter m.
Excellent Tr ack R ecord.
Good Str ike R ecord.
Top Picks Performance 67.80%
Sensex Performance 25.60%
Portfolio period 1st April 2007-31st March 2008
Top Pick Portfolio Performance
Top Picks Performance -4.10%
Sensex Performance -15.90%
Portfolio period 1st April 2008 - 31st Aug 2008
Top Pick Portfolio Performance
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(2)123 Portfolio:
What is it?
123 por tf olio is a cash market deliver y por tf olio. In this Por tf olio, calls will be gener ated
by Advisor y team in Consultation with R esearch Team in both Fundamental and
Technical Ter m. 123 Por tf olio is f or shor t ter m deliver y clients with the time fr ame of 1-3
months.
Ticket size Rs. 3 lacs & above
No of stocks in portfolio Max.5
Upside returns potential 10-20%
Downside risk 5-10%
Stop loss No stop loss will be given
Reporting
Shall be done to clients at the End of day & also a Monthly
report will be sent
Product draw down 25% of clients corpus
123 Portfolio - Rules
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(4) Derivatives Portfolio:
A Mode ¦ portfolio runs by the Share § han advisory Team centrally ̈ Ideal for Traders
looking for aggressive returns with medium risk.
Aggressive
Leverage
Actively managed
Super strike Rate
Portfolio Performance
Returns (Absolute) 102% (Costs**)
Returns (Relative) 17.69%
Portfolio period 1st August 2007-31st March 2008
** Costs Net of Brokeage & doesn¶t not considers other charges
Portfolio Performance
Portfolio Returns 95.54%
Sensex performance -15.90%
Portfolio period 1st April 2008- 16th Sep 2008
P ortfolio Rule s
Call for S egm ent Only Deriva tive S egm ent calls
Min Investm ent per call
20-25 % of corpus as Margin
(Quan tity also sp ecified)
Tim e fram e of call Max : 1 m onth Min : 1 day
Monitoring Derivative Team
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(5) Nifty Portfolio:
It is a tr ading por tf olio managed by Sharekhan¶s technical team which
gener ated calls in Both (BSE & NSE) Index.
This por tf olio is meant f or tr aders who want to tr ade f or shor t and long index.
Why Nifty Portfolio?
Histor ically 1/3 of F&O tur nover is in NIFTY.
Ample Liquidity and Low impact cost.
Predef ined method and r ules.
Dividend Distribution
Positive R etur n on investment will be consider f or monthly dividend
Ticket Size Rs. 3 lakhs
Max EOD Exposure 6 Lots
Min Exposure 0 Lots
Expected Upside 1-8%
Stop Loss 1-4%
Reporting Shall be done to clients at the End of day & also a Monthly report will be sent
Drawdown 30%
Nifty © ortfolio
N i f t y
o r t f o l io
Time Frame Intraday-30 Days
Stop Loss 1-4%
Target 1.5-10%
Strike Rate 60-65%
Risk Reward 1:2.5
Underlying Nifty Futures,Bank Nifty, Nifty Options,CNX IT(If Liquid)
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(6) Portfolio Doctor:
It is a tool for the comprehensive analysis of your existing portfolio.
Recommendations for improvement on a continuous basis based on ³Market
Outlook´.
Analysis of your existing portfolio
Recommendation from Sharekhan
Creation of Model Portfolio
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CURRENCY TRADING
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y Currency trading means to trade in currency of different countries and price
varies because of supply and demand.
y Currency trading is mostly done by large companies or by people who is
import-export business.
y In price of currency there is always fluctuation. So it can be dangerous for
people who have import-export business. So they make reverse position or it is
also known as hedging.
y So by this way people minimize their risk with the help of currency trading.
y Currency trading is not much useful to individual investors.
y Sharekhan is providing offline currency trading to interested customers.
y Online currency trading is not given because individual investors still not
prefer currency trading.
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FUNDMENTAL RESEARCH
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FUNDMENTAL RESEARCH:-
STOC
ID
AS:
Aimed at investors. Presents our stock pick and discusses reasons f or the same. I
comes with a pr ice tar get and a time fr ame over which gains can be mater iali ed.
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Ugly Duckling
These are companies that are tr ading below their f air value or at values which are at a
signif icant discount to that of their peer gr oup, due to a combination of circumstances.
But things are now star ting to happen in these companies or in their markets that are
likely to cause a re-evaluation of their pr os pects. These stocks could double in two to
three years' time. Buy into an Ugly Duck ling now and you'd have a beautif ul white
swan on your hands two to three years down the line.
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Emerging star
These are typically young companies, of ten in niche businesses, that have the
potential to gr ow and dominate their niches. Even better, they might tur n out to be
real giants, if their niches ex plode into f ull- blown markets in their own r ights. These
stocks are potential ten- baggers but you need to be patient. Buy into these stocks and
watch your personal star ascend.
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Vulture's Pick
These are companies with valuable assets or br ands that have been tr ashed to
r idiculously low pr ices. Buy a Vulture's Pick and wait f or a predator who f inds its
assets undervalued to come along. This could be a long wait but the retur ns could be
star tlingly high. The key is to be patient. The vulture af ter all is a patient bird.
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Cannon Ball
They are f ast gainers in a r ising market, which could give retur ns of 20-40% within
three months. Based on a combination of sound market inf or mation, technical char ts
and available f undamentals f or investors with an appetite f or high r isk and high
reward.
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IPO FLASH:
Report on forthcoming IPOs - only those IPOs which are covered by our research
team.
SE
TORREPORTS:
View on various sectors and its constituents (eg sugar and Balrampur Chini, KCP
Sugar Industries, Upper Ganges)
M ARKET O TLOOK:
Bi-monthly Fundamental view on the market.
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TECHNICAL RESEARCH
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TE HNI AL RESE AR H:
Pu
r
! all
A daily view on how the market and major indices are expected to trade for the day
the closest support and resistance levels are provided to help traders take decisions.
Smar"
c#
ar"
$
It presents the best positional trading calls in the market. Each call is introduced along
with a reco (Go Long/Go Short), a price target, a stop loss and a chart depicting the
trend in the stock.
Deri%
at i%
e &
all'
Toolkit for derivative traders
Day Trader(
Hit Li(
t
It captures the trading ranges of all the stocks that are currently the market's flavour. Itis meant for day trading. All positions need to be squared off by 3.30. The list
contains 20 liquid stocks.
Pi)
0 t Table
Pivot Table is an intra-day product and it covers mainly mid-cap and small-cap
companies. The Buy and Sell targets are given for each stock in this list.
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Moment um Swing
Momentum Swing tries to capture the dynamic picture of price movements in stocks.
This product can be used to gauge the sentiments in stocks at a future date as reflected
in the charts.
Deri1
at i1
e Tool2
it
Toolkit for derivative traders
Eagle Eye
Eagle Eye is a daily newsletter based on technical research. It is aimed at traders. It
contains
Looking trendy (short term)
Smart chart
Day traders hit list
Medium term target and reversal
High Noon
Toolkit for derivative traders
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y By tr adetiger sof tware, customer can see the market de pth and volume of the
par ticular company.
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DEPOSITORY SERVICES
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CUSTOMER SUPPORTER
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Call Cent er:
There is a call center at Bombay, where more than 200 employees are workingefficiently. Their work is as powerful that they complete every call within two
minutes. So customers are satisfied with them.
Relat ionship Manager:
Sharekhan provides personal relationship manager to its customer. The work of
relationship manager in Sharekhan ltd is as follow:
Punching in trades for clients.
Communicating intra-day trading calls and investment ideas to customers.
Conducting business development activities in branches.
Monitoring day to day operations at branch.
Maintaining regular relations with clients.
Alert s:
ON YOUR MOBILE
IN YOUR MAIL
IN MYINBOX
y Variety of Alerts for equities,
Mutual Funds, IPOs and Traders
y Get customize Daily Updates
y Trade Execution Alerts will be set
by default for trading customers
y Be the first to get Research updates
y Setting Alerts was never easier
y Get the advantage of new alerts
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being added in the future
Seminar:
Sharekhan organizes seminars across the country from
time to time in order to educate investors in various
subjects related to the stock, derivatives and commodities
markets. These exclusive Seminars are organized by
Sharekhan for its Online Trading Customers for FREE.
These Seminar will equip and customer to take an
investment decision.
It is also doing for first step customers who have never invested his share before.
SH AREKH AN SHOPS:
All you have to do is walk into any of our 1200 share shops across 400 cities in
India to get a host of trading and investment related services. Our friendly customer
service staff will also help you with any account related queries you may have.
After hour Orders
Sharekhan¶s customer also enjoy the facility of placing orders even after trading hours
and the orders are executed as soon as the market opens.
Value guide:-
Sharekhan¶s customers also enjoy the facility of value guide for the detail of stock
ideas, investment insight, company detail etc.
Mobile n trade facility:-
Sharekhan lunches new facility for their customer to mobile n trade facility but still it
working process.
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86
RESEARCH
METHODOLOGY
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Objective of the Research:
The objective of the research is to know how many people are aware about theshare market.
To know about how many people are eager to know about stock market.
To know the company awareness among the people.
Research Source:
In this research we have used primary sources for data collection.
Sample Size:
In this research 100 respondents are there included.
Research Instrument:
In this research we have used telephonic and face to face conversation for getting the
result.
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Que: If yes, where do you investing?
Ob jective: To k now in which area people are interested to doing
investment.
Findings:
Equity 59%
Mutual Fund 21%
Commodity 7%
Other 13%
I NTER PR ETATIO N:
Fr om the above char t we can see there are fr om 57% people, 59% in
equity, 21% in mutual f und, 7% in commodity and 13% in other doing
investment.
59%
21%
7%13%
0%
10%
20%
3 0%
40%
50%
60%
70%
4 quity Mutual Fund Commodity Other
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Que.:- If yes, from which brokerage house you do trading?
Ob jectives: - To k now which company has taken pr ior ity place in
Customers mind.
Findings:-
Indiabulls 16%
Angel 29%
Shah investors 12%Sharekhan ltd. 36%
Others 7%
I NTER PR ETATIO N:
We can k now fr om above char t that most of the people are doing tr ade
fr om Sharekhan as 36% and 29% fr om angel, 16% fr om Indiabulls, 12%
fr om shah investment, 7% fr om other pr ivate sub br okers.
16%
29%
12%
36%
7%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Indiabulls
Angel
Shah
investors
Sharekhan
ltd. Others
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Que.: Which way you prefer for trading?
Ob jectives: To k now how many people are doing tr ade online and off line.
Findings:
Online 46%
Off line 54%
I NTER PR ETATIO N:
Here we can conclude that now people are aware with inter net f acilities.
So 46% tr aders prefer online tr ading. And 54% people are prefer off line tr ading because of low availability of inter net f acility and busy in r outine
work.
42%
44%
46%
45
%
50%
52%
54%
Online Offline
46%
54%
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Que.:- Are you interested because we have scheme going on?
Ob jective:-To k now how many people are eager to k now Sharekhan
scheme.
Finding:-
Yes 47%
No 53%
I NTER PR ETATIO N:
Here we k new that af ter listening the scheme of free opening de-mates account and life time free available online sof tware, 47% people are
interested to k now about Sharekhan ltd¶s services.
44%
45%
46%
47%
48%
49%
50%
51%
52%
53%
Y9 @ A B
47%
53%
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Que.:- If yes, can we take an appointment?
Ob jective: - To k now how many people are interested f or live
demonstr ation of Sharekhan¶s online sof tware
Finding:-
Yes 42%
No 58%
I NTER PR ETATIO N:
Fr om the above char t we can k now 42% people are ready f or live
demonstr ation of Sharekhan¶s online sof tware and 58% people are
neglect f or that.
0%
10%
20%
30%
C 0%
50%
60%
YesD
o
42%
58%
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CONCLUSION
Importance of information technology in the field of stock broking is
immense.
Buying and selling of shares through the internet is so easy.
As soon as prices of share s goes up and comes down then the customer can
sell or purchase the share instantly within seconds.
Products and services of the Sharekhan are good from others. Especially the
software of Sharekhan ³trade tiger´ is unique from others.
There are 57% people are doing trading in stock market.
In it 59% people are doing trading in equity and others are in commodity,
mutual fund.
Mostly the people have opening the account from Sharekhan ltd and angel
broking ltd.
In Sharekhan the current scheme is that opening the de-mate account is free of
charge and there is no other charge on it for a year. Also the unique software
of ³trade tiger´ is allowed free of charge for life time.
After listening the current scheme 47% people are ready to opening the
account.
Because of time limitation and also internet available problems, mostly people
are doing off-line trading. But now in days numbers of customers are
increasing for online trading.
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BIBLIOGRAPHY
Lists of books:
Sharekhan¶s brochures
Investment and portfolio management and basic of share market
Websites:
http://www.sharekhan.com
http://www.bseindia.com
http://www.nseindia.com
http://www.ncdex.com
http://www.mcxindia.com
http://www.mutualfunds.com
http://www.derrivatives.com
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ANNEXURE
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Telephonic and called calling Questionnaire
y Name__________________________________
y Contact no: _____________________________
y Do you invest into stock market?
Yes No
y If yes, where do you investing?
Equity Mutual f und
Commodity Other
y Fr om which br oker age house you do tr ading?
Indiabulls Shah Investors Others
Angle Sharekhan
y Which way you prefer f or tr ading?
Online Off line
y What is your current br oker age r ate?
_________________________________________
y Have you ever heard about Sharekhan br ok ing f ir m?
Yes No
y Are you interested because we have scheme going on?
Yes No
y If yes then appointment is gener ated f or live demonstr ation f or Sharekhan¶s
online sof tware?
Yes No
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DE-MATE FORM