M A J A G R A K A L I C

r a f f i n é 2 0 1 5•

“For those who stubbornly seek freedom, there can be no more urgent task than to come to understand the mechanisms and practices of indoctrination.

These are easy to perceive in totalitarian societies, much less so in the system of ‘brainwashing under freedom’ to which we are subjected and which all too often we serve as willing or unwitting instruments.” N. Chomsky

RAFFINE - The Story Behind The urine Business | MA Critical Design Practice 2012 | Goldsmiths University

PROGRAM: PEOPLE AS COMMODITIES

RAFFINE - The Story Behind The urine Business | MA Critical Design Practice 2012 | Goldsmiths University

RAFFINE - The Story Behind The urine Business | MA Critical Design Practice 2012 | Goldsmiths University

« http://undhimmi.com/wp-content/uploads/2010/09/most-of-britains-supermarket-meat-isnow-halal.jpeg

“We live in an era of “technological understanding of being where “we deal with things, and even sometimes people, as resources to be used until no longer needed”Heidegger

RAFFINE - The Story Behind The urine Business | MA Critical Design Practice 2012 | Goldsmiths University

http://undhimmi.com/wp-content/uploads/2010/09/most-of-britains-supermarket-meat-isnow-halal.jpeg »

“We live in a system that sustains it self through the consumption of commodities, and where one’s being is represented through things and possessions, commonly recognizable and legible tokens” Bauman

“In liquid life, the distinction between the consumer and object of consumption is all too often momentary and ephemeral, and always conditional.”Bauman

RAFFINE - The Story Behind The urine Business | MA Critical Design Practice 2012 | Goldsmiths University

« “EXAMINED LIFE”; ASTRA TAYLOR; 2009, USA

“Waste is a staple and arguably the most profuse product of the liquid modern society of consumerism; among consumer society’s industrial waste production is the most massive and the most immune to crisis”Bauman

RAFFINE - The Story Behind The urine Business | MA Critical Design Practice 2012 | Goldsmiths University

http://www.theguardian.com/sustainable-business/2015/jan/29/plastic-industry-recycling-learn-from-steel-circular-economy »

PROJECT: HUMAN WASTE AS COMMODITY

RAFFINE - The Story Behind The urine Business | MA Critical Design Practice 2012 | Goldsmiths University

This project addresses the issues of consumption and commodification through the lens of critical design and a little bit of healthy irony. By employing commercial design mechanisms this project portrays the near future in the form of a cautionary tale.

As a result of extensive water shortage new business arose and consequently created an infrastructure of supporting products and services. This new business is urine – human waste, a commodity as any other, collected, branded and resold. In a world where everything and everyone is a commodity, how long will it take till we start consuming ourselves?

RAFFINE - The Story Behind The urine Business | MA Critical Design Practice 2012 | Goldsmiths University

RAFFINE - The Story Behind The urine Business | MA Critical Design Practice 2012 | Goldsmiths University

RAFFINÉORGANIC URINE

Top Quality UrineEarly Morning Mid Stream raffiné Urine contains 97% sterile water with added vitamins, rich in mineral supple-ments, urea and ester melatonin for tranquility and heightened visualizations. Every sample is exclusively produced by one R-Maker, which is specified on each label. To purify, buy a non-catheter purifier model in our stores.

For additional information please visit www.raffine.com

BASIC Made by Maya

Content:97% Sterile Water VitaminsMineralsEster Melatonin

PINK Made by DawnContent:97% Sterile Water Vitamins + beetrotMineralsEster Melatonin

TIRQUOSE Made by NephronContent:97% Sterile Water Vitamins + asparagus MineralsEster Melatonin

RAFFINÉCATHETER URINE PURIF IER

SPRING/SUMMER 2053 Urine Purifier - Functional Luxury

raffiné Purifier New exclusive model with Urine Analysis System (UAS) This model is designed exclusively for catheter users. New model features urine container, purified urine container, detachable glass bottle, new filter model with high-density filtration system, Urine analysis system and high quality readings display and analysis readings charts. For more information visit our stores or contact your raffiné agent.

P6

NN

GL0.3

KN

GR1.015

Urine Container

Catheter Tube

Glass Bottle

UAS

Water Container

Filter

CatheterTube

Belt

Display

Catheter Tube

Urine Analysis System (UAS) Normal Readings Guide

1.002-1.030

Gravity0-8 mg/dL

Negative-Trace

ProteinN

Negative

Nitrites

0-0.8 mmol/l

GlucoseN

Negative

Ketones

• In case of “UAS” abnormal readings, please contact your GP.

Urine Analysis System (UAS) - RED numbers detect

Dehydration

GravityPregnancy or

Kidney disease

ProteinUrinary Tract

Infection (UTI)

Nitrites

Diabetes

GlucoseDiabetic

ketoacidosis

Ketones

For additional information please visit www.raffine.com

RAFFINÉWAter for A Clean and Sustainable Future

raffiné Water Production

raffiné Purification System Service is a fresh water system alternative. Our company has developed highly sophisticated filter technology for urine purification. Every household is equipped with raffiné Urine toilets. Besides collecting, they measure every household’s contribution. The toilets are connected to Raffine Urine tanks. Every night our PSS Collecting Unites collect the urine and deliver it to raffiné Factory. Using highly sophisticated filtration technology system, top quality water is produced. The water is bottled and distributed to the market.

Urine Composition

In order of decreasing concentration:

• 95% Water • Urea 9.3 g/L • Chloride 1.87 g/L • Sodium 1.17 g/L • Potassium 0.750 g/L • Creatinine 0.670 g/L and other • Dissolved ions • Inorganic and organic compounds

raffiné Water Composition

In order of decreasing concentration:

• Calcium 80 mg/L• Magnesium 26 mg/L• Silica 15 mg/L• Sulphates 12.6 mg/L• Chlorides 6.8 mg/L• Sodium 6.5 mg/L• Nitrates 3.7 mg/L• Potassium 1 mg/L

Thank you for your contribution, raffiné – For a Clean and Sustainable Future

BES

T Q

UALITY GUARAN

TED

Guaranted

t h a n k y o u