rafer: friendship is dear but friending is cheap
DESCRIPTION
Presentation in Social Network Services seminar on Nov 9th 2007 in Helsinki, Finland. By Scott Rafer.TRANSCRIPT
Relationship Marketing Changed
Huge Membership and Engagement
eCPM < $0.10
eCPM > $0.20
Horizontal versus Vertical
eCPM > $3.00
Build Something Yourself ...
Clones versus New Ideas
Lower-Risk Shortcuts
MyBlogLog, a quick case study
Share Uncommon Media
Unique Relationships Matter
Proprietary User Data Matters
Publish, Advertise, or Socialize