1. From old analogue to new digital Cilla Benk, director general Swedish Radio

2. Swedish Radio since 1925 Uncle Sven 3. Ground rules License fee Cutbacks since 2000 New Charter 2014-2019 Digital transformation within budget 4. Core values Independent Trusted Open-minded Innovative 5. Three pillars Social media IP-based production web/mobile Terrestrial broadcasting 6. Pillar 1: Terrestrial broadcastning in Sweden Now 7 million listeners 1995 DAB Investigation November 2014 7. Pillar 1: Terrestrial broadcasting in Sweden, in the future???? Realistic plan Funding for parallel broadcasting FM and DAB + Be in step with Europe New offering 8. 66 % 86% Audio, easy and share sverigesradio.se + SR Play: 1 500 000/week Growing interest in Podcast Priority Now: development of Pillar No 2 9. Focus since 2010 on Pillar No 3 FB: 200 programs and channels 650 000 Serious Request: potential range: 3 million Integrated program orders: FM, digital, social media Sharing 10. For one week, we collected peoples stories about fleeing to SwedenHere are some of these stories from #minflyktOne day it s our turnFor the last time, Mum locks the door to our home.And then we fled.When weapons were fired at constant intervalswhen our neighbors bodies lay on the groundwe decided to flee.My mother was only 17when she packed her life inside a suitcase.But despite that, her flight has affected me.Now, Im sitting here writing down her story.Then we fled into Syriathere, we were imprisoned.Mum and I was separated from Dad.Screams were heard from the other cellsfrom men who were being tortured....some of them to death.Mum tried to hearif any of these screams were my DadsOne of my first memories in SwedenDad telling me that I dont have to be afraidof the police anymore.I remember the first night at the refugee centre in TumbaThey explained to us how to use a flush toiletthat made us laugh a lot.How do I tell my Swedish-born siblingabout my experiences fleeing to Sweden.What should I tell. and when?We started over in a new countrybut we never talked about what wed lost.We looked to the future.But our memories and wounds were still thereIm responsible for making my own happiness.For my mums sakeThanks to everyone who participated in #minflykt Play a vital role i the democratic society 11. Uncle Sven Analogue 1925 The vital thing is still the Content Maria Digital 2014 12. Cilla Benk, Director General cilla.benko@sverigesradio.se @CillaBenko