radio promotions

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I{ANSASLOII|IEFTY www. kslottery.com FY 2011 - 3'u Q,rarter - Kansas 150 Kansas City KCIIZ (95.7 The Vibe) Date: January 31 - February 1 1 Lottery Prizez 251$26 prize packs Details: Monday through Friday, twice a day,KCHZ DJs will encourage listeners to call when they hear the "Win Now" sounder. The "nth" caller wins a gift certificate to 801 Chop House KC premium steakhouse and $26 in Kansas Lottery Beef & Bucks instant tickets. Listeners may also register at 957thevibe.com, and after the two week on-air promotional period, one randomly drawn on-line registrant wins $26 in Kansas Lottery Beef & Bucks instant tickets. Listeners may also win $26 in Kansas Lottery Beef & Bucks instant tickets at four van hits. The van hits are scheduled from 5 pm to 6 pm with the following Kansas Lottery retailers: January 28 - Price Chopper,16665 W. 151't Street, Olathe; February 1 - Hen House,5800 Antioch Road, Merriam; February 4 - Sunfresh Market, 241 S. lSth Sffeet, Kansas City; February 8 - Price Chopper, 3700 W. 95th Street, Leawood. A11 winners automatically qualify for the grand prize: a three-day, two-night trip for two to Chicago, including a two-night stay at Hotel Sax at North River, a House of Blues tour and show, a steak dinner at Smith & Wollensky Chicago's premium steakhouse, and $150 in cash. KPRS (Hot 103 Jamz!) Date: February 7 - February 25 Lottery Prize: 60/$20 prize packs, 1/$100 Grand Prize Details: Monday through Friday, three times a day, KPRS DJs will encourage listeners to call when they hear the "Party Like It's Your Birthday" sounder. The 1Oth caller wins $20 in Kansas Lottery Kansas 150 instant tickets. Listeners may also register on-line at kprs.com, and every day one randomly drawn on-line entry wins $20 in Kansas Lottery Kansas 150 instant tickets. Daily winners automatically qualify for the grand prize: a "birthday" party for twenty people which includes an appearance by recording artist and Kansas City, MO, native Tech 9, three hours of DJ service, catered food and beverage, personalized birthday cake, concert and event tickets, and $100 in Kansas Lottery Kansas 150 instant tickets. KCSP AM (6f0 Sports) Date: February 7 -March29 Lottery Prize: 18/$26 prize packs, 1/$100 Grand Prize Details: During the pre-game show before every Kansas University basketball game, listeners will be encouraged to text-in to register to win $26 in Kansas Lottery Kansas 150 instant tickets. One winner will be randomly drawn on each game day. Al1 winners automatically qualify for the grand prize: a trip for two to a college basketball tournament game in Houston, Texas, and $ 100 in Kansas Lottery Kansas 150 instant tickets.

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Page 1: radio promotions

I{ANSASLOII|IEFTYwww. kslottery.com

FY 2011 - 3'u Q,rarter - Kansas 150

Kansas CityKCIIZ (95.7 The Vibe)Date: January 31 - February 1 1

Lottery Prizez 251$26 prize packsDetails: Monday through Friday, twice a day,KCHZ DJs will encourage listeners to call when they hear the "Win Now" sounder. The"nth" caller wins a gift certificate to 801 Chop House KC premium steakhouse and $26 in Kansas Lottery Beef & Bucks instanttickets. Listeners may also register at 957thevibe.com, and after the two week on-air promotional period, one randomly drawn on-lineregistrant wins $26 in Kansas Lottery Beef & Bucks instant tickets. Listeners may also win $26 in Kansas Lottery Beef & Bucksinstant tickets at four van hits. The van hits are scheduled from 5 pm to 6 pm with the following Kansas Lottery retailers: January 28 -Price Chopper,16665 W. 151't Street, Olathe; February 1 - Hen House,5800 Antioch Road, Merriam; February 4 - Sunfresh Market,241 S. lSth Sffeet, Kansas City; February 8 - Price Chopper, 3700 W. 95th Street, Leawood. A11 winners automatically qualify for thegrand prize: a three-day, two-night trip for two to Chicago, including a two-night stay at Hotel Sax at North River, a House of Bluestour and show, a steak dinner at Smith & Wollensky Chicago's premium steakhouse, and $150 in cash.

KPRS (Hot 103 Jamz!)Date: February 7 - February 25Lottery Prize: 60/$20 prize packs, 1/$100 Grand PrizeDetails: Monday through Friday, three times a day, KPRS DJs will encourage listeners to call when they hear the "Party Like It'sYour Birthday" sounder. The 1Oth caller wins $20 in Kansas Lottery Kansas 150 instant tickets. Listeners may also register on-line atkprs.com, and every day one randomly drawn on-line entry wins $20 in Kansas Lottery Kansas 150 instant tickets. Daily winnersautomatically qualify for the grand prize: a "birthday" party for twenty people which includes an appearance by recording artist andKansas City, MO, native Tech 9, three hours of DJ service, catered food and beverage, personalized birthday cake, concert and eventtickets, and $100 in Kansas Lottery Kansas 150 instant tickets.

KCSP AM (6f0 Sports)Date: February 7 -March29Lottery Prize: 18/$26 prize packs, 1/$100 Grand PrizeDetails: During the pre-game show before every Kansas University basketball game, listeners will be encouraged to text-in to registerto win $26 in Kansas Lottery Kansas 150 instant tickets. One winner will be randomly drawn on each game day. Al1 winnersautomatically qualify for the grand prize: a trip for two to a college basketball tournament game in Houston, Texas, and $ 100 inKansas Lottery Kansas 150 instant tickets.

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WDAF (106.5 The Wolf)Date: February 14 - February 18

Lottery Prze: 15/$26 prize packsDetails: Monday through Friday, once during each of the 9 am,2 pm, and 5 pm hours, Wolf DJs will encourage listeners to textKANSAS 150 to 81543 to register for a chance to win $26 in Kansas Lottery Kansas 150 instant tickets. At the end of each of thesehours, one randomly drawn texter wins the tickets. Daily winners automatically qualify for the grand prize: a trip for two to anywhereSouthwest Airlines flies (in the continental U.S.) to celebrate the winner's birthday in2Afi. Trip includes a two-night hotel stay as

well as $150 in cash.

KBEQ (Young Country Q104)Date: February 14 -February 25Lottery Prizez 10l$26 prize packs, 1/$104 Grand PrizeDetails: Monday through Friday, once during the morning drive, KBEQ DJs will ask a trivia question about Kansas. The first callerwith the correct answer wins $26 in Kansas Lottery Kansas L50 instant tickets. Daily winners automatically qualify for the grandprize: $1050 in cash and $104 in Kansas Lottery Kansas 150 instant tickets.

KCJK (10s.1JACK FM)Date: February 14 -February 25Lottery Prizez 32/$26 Kansas 150 prize packs, 75l$2 Beef & Bucks prize packsDetails: Monday through Friday, three times a day (once in each prime day part), the JACK-FM sounder will signal listeners to be the"nth" caller to win $26 in Kansas Lottery Kansas 150 instant tickets. Listeners may also register at 105ljackfm.com, and each Fridayone randomly drawn on-line registrant wins $26 in Kansas Lottery Kansas 150 instant tickets. Listeners may also sample the $2Kansas Lottery Beef & Bucks instant ticket at three van hits, where they may also register to win a $150 gift certificate fromkansascitysteaks.com. At the end of each van hit, one name will be drawn to win the kansascitysteaks.com gift certificate. The van hitsare scheduled from 1 pmto 2 pm with the following Kansas Lottery retailers: February 10 - Hen House, 8120 Parallel Parkway,Kansas City; February 17 - Hy Vee, 16100 W. l35d'Street, Olathe; February 24 -HenHouse, 13600 S. Blackbob Road, Olathe. Alldaily winners and all registrants for the $150 gift certificates qualify for the grand prize: two tickets to a college basketball tournamentgame in Kansas City, Missouri, a one-night hotel stay, dinner gift certificate for two, and $200 shopping spree to get gear for thegame.

KRBZ (96.5 The Buzz)Date: February 27 -February 25Lottery Prtzez 10l$26 prize packsDetails: Monday through Friday, once a day with Jeriney in the 90's @ Noon, listeners will be encouraged to be the "nth" caller towin $26 in Kansas Lottery Kansas 150 instant tickets. Listeners may also register on-line at965thebtzz.com. Each day one randomlydrawn on-line registrant wins $26 in Kansas Lottery Kansas L50 instant tickets. During the 90's @ Noon, Jeriney will also encouragelisteners to text KANSAS 150 to 48307. The 150n texter each day wins $150 in cash.

KCFX (101.1The Fox)Date: February 2l - March 4Lottery Pfizez 3Ol$26 prize packsDetails: Monday through Friday, once during the morning show and once in afternoon drive, KCFX DJs will encourage listeners tocall when they hear a song by the band "Kansas." The 11ft caller wins $26 in Kansas Lottery Kansas 150 instant tickets. Listenersmay also register on-line at l0lthefox.net, and every day one randomly drawn on-line entry wins $26 in Kansas Lottery Kansas 150instant tickets. Daily winners automatically qualify for the grand prize: two tickets to each of four events in three different Kansascities in 201l

KCMO FM (94.9 Kansas City's Greatest Hits)Date: February 21 - March 3

Lottery Prtze:2ll$26 prize packs, l/$100 Grand PrizeDetails: Monday through Friday, once during morning drive with Dick Wilson and once in the afternoon with Mike O'Brien, listenerswill be encouraged to be the 9e caller to win an invitation for two to the Kansas 150 Birthday Party at Caenan Castle and $26 inKansas Lottery Kansas L50 instant tickets. Listeners may also register at g4gKCMO.com, ald after the two week on-air promotionalperiod, one randomly drawn on-line registrant wins an invitation for two to the Kansas 150 Birthday Party at Caenan Castle and $26 inKansas Lottery Kansas 150 instant tickets. Daily winners attending the Birthday Party are entered in a drawing for $100 in Kansas

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Lottery Kansas 150 instant tickets. Caenan Castle is located at 12401 Johnson Drive in Shawnee. The date of the Birthday Party isMarch 3,2011.

KMXV (Mix93.3)Date: February 21 - March 4Lottery Pfize: 101 $26 prize packs, 1/$ 100 Grand PrizeDetails: Monday through Friday, once a day during the Rocket and Teresa Show, listeners will be encouraged to call if they have theBirth Date of the Day. The 9th caller wins $26 in Kansas Lottery Kansas 150 instant tickets. Daily winners automatically qualify forthe grand prize: a huge Birthday Bash for up to fifty people at a local Kansas City area restaurant, a birthday cake, limousine ride toand from the party, and $100 in Kansas Lottery Kansas 150 instant tickets.

WDAF (106.5 The Wolf)Date: March 7 - March 11

Lottery Prize: 1/$106 Grand PrizeDetails: Monday through Friday, Wolf DJs will encourage listeners to log-on to l065thewolf.com or text BEEF to 81543 to registerfor a chance to win a trip for two to the Houston Livestock Show and Rodeo in Houston, Texas, in March, 2011, and $106 in KansasLottery Beef & Bucks instant tickets. At the end of the one week contesting period, one name randomly drawn from both the on-lineand text registrants wins the trip and the Kansas Lottery tickets.

TopekalLawrenceKWIC (99.3 FM The Eagle)Date: February 7 - February 18

Lottery Prizez 201$20 prize packs, l/$100 Grand PrizeDetails: Monday through Friday, twice a day, KWIC DJs will encourage listeners to be the "nth" caller to win a $20 gift certificatefrom Mr. Goodcents Subs & Pastas, a family four-pack to the Kansas Museum of History, and $20 in Kansas Lottery Kansas 150instant tickets. Daily winners automatically qualify for the grand prize: a party tray from Mr. Goodqents Subs & Pastas, a prize packfrom the museum store at the Kansas Museum of History, and $100 in Kansas Lottery Kansas 150 instant tickets.

KDVV (V100 Topeka's Rock Leader)Date: February 14 - February 25Lottery Prizez 20/$20 prize packs, 1/$100 Grand PrizeDetails: Monday through Friday, twice a day, listeners will be encouraged to be the "nth" caller to win a $25 photo card fromWolfe's Camera and $20 in Kansas Lottery Kansas 150 instant tickets. Daily winners automatically qualify for the grandprize: adigital camera from Wolfe's Camera, a global positioning system (GPS) from Autosound, and $100 in Kansas Lottery Kansas L50instant tickets.

WIBW (94.5 Country)Date: Februaryl - February 25Lottery Prize: 10/$20 prize packs, 1i$100 Grand PrizeDetails: From February 7 through February 13, listeners will be encouraged to email a photo of their favorite Kansas landmark to94country.com. Between February 14 and February 25, once a day during afternoon drive, Keith Montgomery will select his favoritephoto from among the submitted photos. Daily winners receive two tickets to the Kansas Museum of History, a Daddy Cake cupcake,and $20 in Kansas Lottery Kansas 150 instant tickets. Daily winner photos will be posted on g4country.com, and listeners will selectthe grand prize winner by voting for their favorite Kansas landmark photo. The winner of the photo contest wins the grand prize: aprize pack from the museum store at the Kansas Museum of History, a gift certificate from Daddy Cakes, and $100 in Kansas LotteryKansas 150 instant tickets.

KLZR (Lazer 105.9)Date: February 2l - March 4Lottery Prize:201$20 prize packs, 1/$50 Grand PrizeDetails: Monday through Friday, twice a day, Beth and Newman will encourage listeners to play a historical Kansas trivia contest.The first caller with the comect answer wins $20 in Kansas Lottery Kansas 150 instant tickets. Daily winners automatically qualify for

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the grand prize: two tickets to see the KU Jayhawks play in historic Allen Fieldhouse, a $50 gift certificate to a local restaurant, $50 inKansas products, and $50 in Kansas Lottery Kansas 150 instant tickets.

KMAJ (Majic 107.7 FM)Date: February 21 - March 4Lottery Prize:201$20 prize packs, 1/$100 Grand PrizeDetails: Monday through Friday, twice a day, KMAJ DJs will encourage listeners to be the 7th caller to win a $20 gift certificate fromSimply Sarah's and $20 in Kansas Lottery Kansas L50 instant tickets. Daily winners automatically qualify for the grand prize: a $100gift certificate from Kansas Sampler, a birthday cake from Simply Sarah's, and $100 in Kansas Lottery Kansas 150 instant tickets.

KTOP (102.9 Country)Date: February 21 - March 4Lottery Prizez 20/$20 prize packs, 1/$100 Grand PrizeDetails: Monday through Friday, twice a day, listeners will be encouraged to play 150 Years of Kansas Trivia. The first caller with thecorrect answer wins a $20 gift certificate from Dickey's Barbecue and $20 in Kansas Lottery Kansas 150 instant tickets. Dailywinners automatically qualify for the grand prize: a barbecue beef party for ten and $100 in Kansas Lottery Kansas L50 instanttickets.

WichitaKDGS (Power 93.9)Date: February2l - March 4Lottery Prize: 40/$20 prize packs, 1/$ 100 Grand PrizeDetails: Monday through Friday, four times a day (once in each day part), KDGS DJs will encourage listeners to be the "nth" caller towin $20 in Kansas Lottery Kansas 150 instant tickets. Daily winners automatically qualify for the grand prize: a trip for two toWashington, DC and $100 in Kansas Lottery Kansas 150 instant tickets.

KFBZ (105.3 The Buzz)Date: February 2l -Pebruary 25Lottery Prize: 5/$20 prize packs, 1/$106 Grand PrizeDetails: Monday through Friday, once during the Kidd Kraddick in the Morning Show, local host Sunny Wylde will encourageIisteners to call and say "sesquicentennial" three times fast. The "nth" caller wins $20 in Kansas Lottery Kansas L50 instant tickets.Daily winners automatically qualify for the grand prize: two tickets to a Wichita State University basketball game and $106 in KansasLottery Kansas 150 instant tickets.

KZSN FM (102.1 Kissin' Country)Date: February 7 -Fe&uary 25Lottery Prize: 15/$20 prize packsDetails: Monday through Friday, once each day at6:20 am during Wake Up with the Antman's Nearly Impossible Trivia, listenerswill be challenged to answer a trivia question and win $20 in Kansas Lottery Kansas 150 instant tickets. Daily winners automaticallyqualify for the weekly drawing: an art class for two from City Arts.

KZSN FM (102.1 Kissin' Country)Date: February 14 - February 25Lottery Prize: 10/$20 prize packsDetails: Monday through Friday, KZSN DJs will encourage listeners to log-on to kzsn.com and register to win $20 in Kansas LotteryKansas 150 instant tickets. Each day one randomly drawn on-line registrant wins the tickets.

KrBB (BOB FM 97.1)Date: February 21 - March 4Lottery Prize: 10/$20 prize packs

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Details: Monday through Friday, once each day during the morning show, listeners will be encouraged to be the "nth" caller to win$20 in Kansas Lottery Kansas 150 instant tickets. Daily winners automatically qualify for the grand prize: an overnight stay for two atThe Castle Inn Riverside in Wichita.

KVWF (100.5 The Wolf)Date: February 2l - March 4Lottery Prize: 10/$20 prize packsDetails: Monday through Friday, once each day during the morning show, listeners will be encouraged to be the "nth" caller to win$20 in Kansas Lottery Kansas L50 instant tickets. Daily winners automatically qualify for the grand prize: an overnight stay for two atThe Castle Inn Riverside in Wichita.

KFDI (101.3 Today's Country)Date: February 21 -February 25

MarchT-MarchllLottery Prizez 2l$200 Grand PrizesDetails: Monday through Friday, KFDI morning DJs Brian and Kellie will qualify ten listeners daily to win a "Lunch and LotteryScratch Party with Brian and Kellie." Fifty people will be entered by the end of the week. Each week, one name will be randomlydrawn from all daily qualifiers to win lunch at their work place for ten plus Brian and Kellie, and $200 in Kansas Lottery Kansas 150instant tickets.

KrBB (BOB FM 97.1)Date: March 7 - April 1

Lottery Prize:20/$20 pize packs, li$100 Grand PrizeDetails: Monday through Friday, KIBB DJs will encourage listeners to log on to 97lbobfm.com to register to win $20 in KansasLottery Kansas 150 instant tickets. One winner will be randomly drawn each day. Daily winners automatically qualify for the grandprize: $100 in Kansas Lottery Kansas 150 instant tickets.

KVWF (100.5 The Wolf)Date: March 7 - April ILottery Prize:201$20 prize packs, 1/$100 Grand PrizeDetails: Monday through Friday, KVWF DJs will encourage listeners to log on to wichitawolf.com to register to win $20 in KansasLottery Kansas 150 instant tickets. One winner will be randomly drawn each day. Daily winners automatically qualify for the grandprize: $100 in Kansas Lottery Kansas 150 instant tickets.

KrcT (T-9s)Date: February 14 - February 25Lottery Prize: 10/$20 prize packsDetails: Monday through Friday, once each day, KICT DJs will encourage listeners to play the Lucky 150 Mindgame Contest. Thewinner of the contest receives $20 in Kansas Lottery Kansas 150 instant tickets.

KZCIJ (Channel963)Date: February 2l - March 11

Lottery Prize: 15/$20 prize packsDetails: Monday through Friday, during the morning drive, listeners will be encouraged to call at 7:50 am to challenge Bobby Bonesin a trivia contest. The 9th caller will play the game and win $20 in Kansas Lottery Kansas 150 instant tickets. The caller will beawarded the tickets regardless of who wins the game.