radio production evaluation jacob
TRANSCRIPT
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RADIO PRODUCTION EVALUATION
By Jacob Taylor
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WE ARE..
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Compared to REAL media products...
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...we’re different
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...and bette
r!!!
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Who and how does it represent?
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‘Up-beat’, fast tempo bulletins
Representing mainly a student audience
Not ‘boring’
Easy to follow structure to the bulletin
Full range of content
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We represented them through the content used. The style of beds, jingles and
stings. The structure and the way we told the news through the style of the anchor and reporters and of course interviews
and vox pops.
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Who’d distribute it?
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We hoped stations such as Radio 1 would be interested in our genre and that they
would distribute it.
We feel our bulletin is similar to their current ‘Newsbeat’. However they could
benefit from our ideas.
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Target Audience?
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Focussing mainly on a student audience looking at people between the ages of 13 and 25.
Main focus age 17
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How did you attract and address?
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Certain decisions we made were made to appeal to the audience:
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Structure and content
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As a structure we have an intro then news, then music news, then celeb news, then
sport, then finishing with an outro.
We used the traditional method of having hard news at the top of the bulletin and the
content to generally get softer from there on. Also, we had relevant stories to our
target audience, for example driving lessons info. We also threw a couple of peculiar
stories in there for the audience to ponder.
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Jingles, beds and stings
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We used any indents of music to our advantage making it catchy and
hopefully liked by our audience. We felt the up-beat rhythm is the taste of our audience of today stereotyping their
preferences.
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Language and script
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We used language that was fairly informal and colloquial so our audience can relate
to it. However, on the more serious stories we decided to mould the language
to the same level of seriousness.
In our script we placed a conversation the anchor has with a reporter in the studio to make it more relaxed and to bring our audience back to the reality that we are
just like them.
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Technologies
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What stood out to me was the importance of levels. I didn’t understand how crucial
they were and how fragile for that matter. We had to adjust our production a lot
because of this.
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I also found the software me used in producing the bulletin (Audition) very helpful and efficient.
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The main thing though was seeing how it all slotted together in the end and how important it was for all the vox-pops, interviews and sound bites we used.
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At the start of the course I thought it would have been an easier task but also longer.
We seemed to use time efficiently however hard we found the production.
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Preliminary Task
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In my preliminary task I guess I was naive and a stranger to production. I had a vague idea of what was needed to happen in that environment as I’ve
always been interested in it but there’s so much I didn’t know
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I have learnt how important it is to work as a team and how crucial the whole process is.
There isn’t one part of it that shouldn’t be fulfilled as this will affect the production as
a unit
I now take more notes and analyse things further along with approaching things will a
full working attitude
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Final Product...
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SOUNDED GREAT!!!
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We had a great sense of satisfaction
at the end along with complete relief
that we had finished it.
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We thought it sounded really good once all together and so did the majority of our feedback:
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In our feedback we found
that it was mostly positive:
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“Really good techniques used”
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“Good stories”
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“Good anchor and reporters”
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“Well written and spoken”
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“Entertaining to listen to”
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“Reached target audience!”
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There was minimal negative feedback. We recognised this and agreed with the fact that our anchor and news reporter spoke
a bit too fast at times so our audience could not hear some details
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Other than that, we achieved
what we set out to do!!!
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Thanks