Radio Made in Kent

• Kent’s local commercial radio station

• Kent’s Biggest Hits

• The biggest hit songs from today and the last 20 years

• Top ten played artists:

• Over 1,000 songs on our playlist, genuinely playing more variety

• Target audience 25-44 year olds (Broad 15-54 year olds)

Radio for Kent...from Kent

• Daft Punk • Bruno Mars

• Justin Timberlake • Olly Murs

• Pink • Saturdays

• Calvin Harris Ft. Ellie Goulding • Maroon 5

• Swedish House Mafia • Ed Sheeran

reaches 156,000 listeners a week* *RAJAR Q3 2013

7 stations across Kent

Ashford 107.6fm

Canterbury, Whitstable & Herne

Bay 106fm

Medway 100.4-107.9fm

Maidstone 105.6fm

Shepway & White Cliffs Country

96.4-106.8fm

Thanet 107.2fm

West Kent 96.2-101.6fm

PLUS DAB and online

Broadcast Areas

Estimated population 1,038,000* (Adults 15+ years)

• 0530-0900: kmfm Breakfast with Rob & Emma

• Traffic & Travel / Local News / Weather

• Regular big promotions

• Ongoing features (£500 to be won everyday in 10 in 30)

• 0900-1300: kmfm Mornings with Garry Wilson

• 1300-1600: kmfm Afternoons with Emma Adam

• 1600-1900: Drivetime with Andy Walker

• 1900-2200: kmfm Extra with Oli Kemp

• Friday & Saturday Evenings: Ultimate Floor Fillers

• Sunday afternoon: Tony Blackburn

Main Programmes

Rob & Emma

Garry Emma

Andy Oli Tony

Live and Local

Seen at BIG (and small) events around the County…

• Leeds Castle • Tunbridge Wells Food Festival • Assembly Hall Tunbridge Wells Opening Nights

• Kent County Show • Bluewater • Breast Cancer Care Pink Ribbon Walk

• Paws in the Park, Detling • Diamond Ice, Fremlin Walk • Salute to the Forties Chatham Dockyard

• Marie Curie Midnight Walk • North West Kent College Open Days • Christmas lights switch ons across county

• MidKent College Roadshows • Hempstead Valley Fashion Week

Reaches 161,000 adults every week

Group Audience

*RAJAR Q3 2013

Audience build over time Audience by age

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

15 - 24 25 - 44 45 - 54 55 - 64 65+

44,000

33,000

25,000 25,000

16,000

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

1 week 4 weeks 8 weeks 13 weeks

156,000

253,000

301,000

333,000

Group Audience

*RAJAR Q3 2013

Gender Socio-economic group

49% 51%

ABC1

C2DE

42%

58% Male

Female

Top 20 Kent Clients

Marketing

BIG on air promotions every month • Kent’s Biggest Hits ...Biggest Concerts

• Sign Me, Win Me!

• 10 in 30

Digital

• kmfm.co.uk (13,801 unique users*)

• KentOnline.co.uk (944,296 unique browsers*)

• Facebook (16,606 likes**)

• Twitter (6,707 followers***)

Merchandise • 20,000 car stickers featuring FREE FERRY FRIDAY with P&O

• On going merchandise

Part of KM Group Full access to a media portfolio of over 30 products, including

newspaper wraps/ads and digital

Please note browsers and follower numbers fluctuate. *ComScore Septmener 2013 * * September 2013 ***August 2013

• Airtime packages that suit the advertiser both in

frequency and cost

• Local advertising using our 7 micro ‘stations’

• Full commercial production service at attractive rates

• Great sponsorship opportunities of cornerstone

properties and promotions

• Events and presenter appearances

• Bespoke campaigns that can use the benefits of Kent’s

Local station

Advertising

• Radio made in Kent…for Kent

• Local radio that engages with it’s local communities

• Accessible…Flexible…Approachable

“ Radio as it should be…”

Kent’s Biggest Hits

Contact Bob Hoad Head of Radio Sales bhoad@thekmgroup.co.uk 07850 102000

kmfm benefits from being part of the KM Group, so we can also provide the option of developing your radio campaign into a

fully integrated multimedia advertising campaign. Here’s just some of our integrated media…

Together We Make A Difference