RADIO BROADCASTING

TYPES OF RADIO BROADCASTING

Public Radio

Commercial Radio

Community Radio

PUBLIC RADIO

Public radio does not feature advertisements and is listener-supported.

In Pakistan Public radio focuses on educating the people by discussing the social issues of the community. It transmits program on agriculture, health etc.

It also broadcast the address of President, Prime Minister at domestic and international level.

COMMERCIAL RADIO

Commercial radio that operates as a business to earn profits is accessible in most areas of the world.

Radio broadcasters sell small blocks of each listening hour to advertisers by agreeing to play advertising messages or commercials on the air.

Habib bank commercial on Radio Pakistan before 8 ‘o’ clock is on aired for 7secs.

Commercial radio is the most well known of all broadcasting types operating on both AM and FM signals.

COMMUNITY RADIO

Community radio is broadcast media that is "independent, civil society based and which operate for social benefit and not for profit" according to Steve Buckley, President of the World Association for Community Radio Broadcasters.

Discussing the traffic situation of the roads. Guiding the people to adopt the route during procession. Giving tips for excellent driving