88

Chapter 5SUMMARY, FINDINGS, CONCLUSIONS AND RECOMMENDATIONS This chapter presents the brief summary, finding, and recommendations of all the chapters in this study.SummaryThe study determined Radio Berde as an environmental action in selected barangays in Legazpi City.

Specifically, it sought to answer the following sub-problems:

1. How often do the audience tune in to Radio Berde?2. What is the level of environmental awareness of the audience, based on the program content along:a. Solid Waste Managementb. Water Conservationc. Biodiversityd. Youths Role in the Protection of the Environmente. Youth Causes for the Environment3. How effective is Radio Berde as an environmental advocacy based on the actions initiated by its listeners after the programs airing time?4. What recommendations may be proposed to improve the program?The descriptive survey method of research was adopted with questionnaires as tool in gathering the primary data of this study. The statistical tools used in interpreting data were frequency count, percentage, ranking and weighted mean.Findings

From the data gathered the study revealed the following findings:1. Level of listenership of Radio Berdes audience:a. Listeners. 20 percent tuned in to Radio Berde and 80 percent did not because most of them do not own radio sets and spent more time watching television, some only listened to FM stations and some were not aware of the existence of the program.b. Frequency. Out of 64 listeners, only 13 of them always listened to Radio Berde , 31 listened only once a month, 13 listened twice a month, and only 7 listen thrice a month.2. Level of environmental awareness of the audience, based on the program content along:

a. Solid Waste Management. Among the three topics discussed in the program, proper waste disposal through segregation ranked first with a weighted mean of 2.14. It showed that listeners of the Radio Berde were very aware of the topic. Followed by Reduce, Reuse, Recycle with the weighted mean of 2.17, and the topic Encourage others to segregate their wastes got the lowest positive response with a weighted mean of 2.22b. Water Conservation. Among the three topics discussed in the program, maximize the use of household water ranked first with a weighted mean of 1.98. It showed that listeners of Radio Berde were very aware of the topic. Followed by the topic plant more trees with a weighted mean of 2.02, and the topic report broken pipes got the lowest positive response with a weighted mean of 2.22.c. Biodiversity. Among the three topics discussed in the program, promote protection and preservation of flora and fauna species ranked first with a weighted mean of 2.12. It showed that listeners of Radio Berde were very aware of the topic. Followed by the topic report or apprehend violators with a weighted mean of 2.17, and the topic get involved in groups with the same cause got the lowest positive response with a weighted mean of 2.22.d. Youths role in the protection of the environment. Among the three topics discussed in the program, spearheading an environmental campaign ranked first with a weighted mean of 2.02. It showed that listeners of Radio Berde were very aware of the topic. Followed by the topic encourage others to participate in environmental causes with a weighted mean of 2.05, and the topic joining environmental organizations got the lowest positive response with a weighted mean of 2.06.e. Youth causes for the environment. Among the three topics discussed in the program, replicate existing initiatives ranked first with a weighted mean of 2.06. It showed that listeners of Radio Berde were very aware of the topic. Followed by the topic recognize the vital role of the youth in environmental protection and encourage others to participate in environmental causes, both with a weighted mean of 2.14.3. Effectiveness of Radio Berde as an environmental advocacy based on the actions initiated by its listeners.a. Solid Waste Management. Among the three topics discussed in the program, proper waste disposal through segregation was the most practiced initiative by the respondents having a total number of 56 or 87.5 percent of the respondents. Its followed by Reduce, Reuse, Recycle with a total of 46 or 71.9 percent of the respondents, and Encourage others to segregate their wastes was the least practiced initiative by the respondents with a total of 44 or 68.7 percent.b. Water Conservation. Among the three topics discussed in the program, maximizing the use of household water was the most practiced initiative by the respondents having a total number of 52 or 81.2 percent of the respondents. Its followed by report broken water pipes with a total number of 39 or 60.9 percent of the respondents, and plant more trees was the least practiced initiative by the respondents with a total of 36 or 56.2 percent.c. Biodiversity. Among the three topics discussed in the program, promoting protection and preservation of flora and fauna species was the most practiced initiative by the respondents having a total number of 46 or 71.9 percent of the respondents. Its followed by report or apprehend violators and get involved in groups with the same cause, both with a total number of 40 or 62.5 percent of the respondents.d. Youths role in the protection of the environment. Among the three topics discussed in the program, joining environmental organizations was the most practiced initiative by the respondents having a total number of 48 or 75 percent of the respondents. Its followed by spearheading an environmental campaign with 38 or 59.4 percent of the total number of respondents, and encourage others to participate in environmental causes was the least practiced initiative by the respondents having a total of 37 or 57.8 percent.e. Youth causes for the environment. Among the three topics discussed in the program, replicate existing initiatives was the most practiced initiative by the respondents having a total number of 44 or 68.7 percent of the respondents. Its followed by recognize the vital role of the youth in environmental protection and encourage others to participate in environmental causes, both having a total of 39 or 60.9 percent of the total respondents.4. Recommendations from the respondents. A total number of 36 respondents or 56.2 percent recommended the increase of the frequency of Radio Berdes broadcast. It was followed by 31 respondents or 48.4 percent who recommended that the radio program be transferred to FM frequency. While 22 respondents or 34.4 percent recommended to lengthen the airtime of the radio program. Five respondents or 7.8 percent raised other recommendations like conducting meetings with barangays regarding the program, broaden the signal range of the radio program, and give incentives to promote the program, conduct an evaluation regarding the populations impact on the environment and further promote advocacies in preserving the environment.ConclusionBased on the findings of this study, the following conclusions were drawn:1. Urban and Rural barangays in Legazpi City were represented by the listeners from barangays Bitano and San Joaquin respectively. Out of the 320 total number of respondents, only 64 or 20 percent listen to Radio Berde and 256 or 80 percent did not. The researchers based their findings on the 20 percent total number of listeners of the radio program because they were the primary source of the findings of the study and they have the capability to practice the environmental actions heard from the program.2. Most of the listeners dont have radio sets and spent more time watching television, some only listen to FM stations and some were not totally aware of the existence of the program. From these findings, it can be surmised that television is the most effective and accessible communication medium other than radio.3. The advocacies on proper waste disposal through segregation, maximizing the use of household water, promoting protection and preservation of flora and fauna species, joining environmental organization, and replicating existing initiatives had the highest positive response regarding the actions practiced by the listeners. From these findings, it can be deduced that these were the issues that are usually initiated and advocated by the government and they must have had previous knowledge about the issues prior to the airing of the program. 4. It can also be concluded that Radio Berde was a very effective environmental advocacy in Legazpi City because of the high positive response of the listeners regarding the actions they had practiced after listening to the program. RecommendationsFrom the findings the following recommendations are proposed by the researchers:1. The program Radio Berde should have a counterpart in local television because majority of the listeners prefer watching television over listening to the radio. 2. Radio Berde should consider transferring to a bigger and more prominent station because a large percentage from the total number of respondents answered that they do not tune in to Radyo Veritas rather to DZGB.3. The radio program should give emphasis on the environmental initiatives of the Local Government for it serves as a bridge to the citizenry especially on matters regarding the environment.BIBLIOGRAPHY

BOOKS

C.S. Colline Individual Media for Research (Rex Publishing Corp., 2000)

Fisher, Aubrey, Interact System Model of Decision Emergence, 1990

Gaudencio Aquino, Essentials of Research and Thesis Writing, (Quezon City, Phoenix Publishing House, 1971)Soriano, Broadcast Management, 1999

GENERAL REFERENCE

Random House Websters Dictionary Fourth Edition, The Random House Publishing Company, Inc., 2001

UNDERGRADUATE THESISBonos, et. al., The Effectiveness of AM Radio Broadcasts During Typhoons as Perceived by Business Operators in the Central Business District of Legazpi City, 2008Bruto, et al., Media Dependency of the Residents of San Miguel Island of Tabaco City, 2007

Cabarles, et. al., The Effectiveness of Basta Bikolano Aprubado in Legazpi City as a Community Development Broadcasting Radio Program on Good Governance, 2009

DISSERTATIONS

Altabano, Carlo Henrick, The Contributions Radio Broadcasting Industry in the New Millenium, 2000

Dedicatoria, Noemi, The Contributions of AM Radio Broadcasts on Delivery of Basic Government Services to the Residents of Barangay Cagbacong, Legazpi City, 2003

Lugo, Antonio, The Radio Broadcast Industry in the City of Legazpi: Its Profile, Operational Problems and Development Prospects, 1994

Madrilejos, Marlon et al., The Broadcast Media Preferences and Level of Awareness of Bicol University Student Leaders on Selected Major National Issues, 1999

Mandreza, et al., The Role of Mass Media in Creating Awareness and Advocating Public Concerns for Environment as Perceived by Legazpi City, 2002

ONLINE SOURCES

Albay in Action on Climate Change, Province of Albay, http://www.cifor.cgiar.org/trofcca/attachment/umea/Presentations/09%20PP%20S-09-Lasco_Albay.pdf, October 18, 2010.

Center for Environmental Concerns Philippines, About CEC Philippines, http://www.cecphils.org/about.php, August 8, 2010.

Center for Initiatives and Research on Climate Adaptation, http://www.albaycirca.org/focus.html/, October 17, 2010.

Center for Youth Development and Policy Research, http://cyd.aed.org/whatis.html, October 18, 2010.

Environmental Advocacy: Academic Requirements, Professional Outlook of the EnvironmentalPrograms.Net, http://www.environmentalprograms.net/guidance/env-advocacy/, October 17, 2010.

Escote, Alixander, History of Broadcasting in the Philippines, http://socyberty.com/history/a-history-of-broadcasting-in-the-philippines-from-world-war-ii-to-the-birth-of-philippine-television/, October 18, 2010.

Dr. Lawrence Wallack, Katie Woodruff, Dr. Lori Elizabeth Dorfman, Dr. Iris Diaz, Iris Diaz, News for a Change: An Advocate's Guide to Working with the Media, Sage Publications, Inc., 1999 http://www.amazon.com/News-Change-Advocates-Guide-Working/dp/0761919244, August 8, 2010.

Nick Bingham, Andrew Blowers, Chris Belshaw, Contested Environment (OU-Wiley Environment Series), Wiley-Blackwell, United Kingdom, 2003, http://www.amazon.co.uk/Contested-Environments-OU-Wiley-Environment-Bingham/dp/0470850000, August 8, 2010.

Slovins Formula Sampling Techniques, http://www.ehow.com/way_5475547_slovins-formula-sampling-techniques.html, February 7, 2011.

http://www.thefreedictionary.com/broadcast, October 1, 2010.

APPENDIXESAPPENDIX A

LETTER TO THE STATISTICIAN

Bicol UniversityCOLLEGE OF ARTS AND LETTERS

Department of Print and Broadcast Media

Legazpi City

January 5, 2011

MR. RUBEN B. CENITAAquinas Universtiy of Legazpi Science High School

Legazpi City

Sir:

The undersigned are conducting a thesis entitled, Radio Berde as an Environmental Action for Development in Selected Barangays in Legazpi City, as partial fulfillment for the degree Bachelor of Arts in Journalism.

In line with this, we would like to request your assistance as statistician in determining the total number of respondents needed in the study.

Your positive response regarding the matter is highly appreciated.

Thank you and God Bless!

Sincerely,

(Sgd.) JYREVI MAE A. FERNANDEZ

(Sgd.) SHEENA P. FERRER

(Sgd.) MARIA KAREN E. OFALSA

(Sgd.) JOVIC MAURICE L. YEE

Researchers

Noted:

(Sgd.) FELIPE JOSE PERALTA

Thesis Adviser

APPENDIX B

LETTER TO THE BARANGAY CAPTAINS

Bicol University

COLLEGE OF ARTS AND LETTERS

Department of Print and Broadcast Media

Legazpi City

January 25, 2011

TO THE BARANGAY CAPTAIN:Greetings!

The undersigned are conducting a thesis entitled, Radio Berde as an Environmental Action for Development in Selected Barangays in Legazpi City, as partial fulfillment for the degree Bachelor of Arts in Journalism.

In line with this, we would like to ask for your permission, as head of this barangay, to allow us to conduct a survey in your area.

Your positive response regarding the matter is highly appreciated.

Thank you and God Bless!

Sincerely,

(Sgd.) JYREVI MAE A. FERNANDEZ

(Sgd.) SHEENA P. FERRER

(Sgd.) MARIA KAREN E. OFALSA

(Sgd.) JOVIC MAURICE L. YEE

Researchers

Noted:

(Sgd.) FELIPE JOSE PERALTA

Thesis Adviser

APPENDIX C

SURVEY QUESTIONNAIRE

(for the respondents)

QUESTIONNAIRE

This undergraduate thesis pertains to Radio Berde as an environmental action for development in selected barangays in Legazpi City aired in Radyo Veritas Legazpi 1008 kHz as well as its online counterpart available at its Facebook Fan Page.

As part of the locale of this research, we, the researchers, would like to seek help from you in answering this questionnaire for our study to gather accurate data. The listeners would serve as an important part of the study, thus, this document is presented to the respondents to be answered honestly. The result of which will help improve Radio Berde in its cause for the environment.

DIRECTIONS: Please answer the following questions and kindly check ( ) on the option that corresponds to your answer.

I. Respondents Profile

Name (optional): _______________________________________Age: ______ Address: _________________________________________________________

Are you aware of the program Radio Berde? Yes ( ) No ( )How frequent do you tune in to the program

Always ( )

Once a month ( )

Bi-monthly ( )

Thrice a month ( )Through what medium?

Radio ( ) Online ( )II. Audience awareness, perception and recommendation

Please put a check ( ) on the topic that you have acquired knowledge from Radio Berde. Afterwards, rate whether or not you were motivated by the aforementioned topic into creating such initiatives. Legend: 1 Highly informed

2 Very informed

3 Informed

4 Slightly informed

5 Not informed

Issues/Concerns/Initiatives12345

Solid Waste Management Proper waste disposal through segregation Reduce, Reuse, Recycle Encourage others to segregate their wastes

Water Conservation Maximize the use of household water Report broken water pipes Plant more trees

Biodiversity Promote protection and preservation of flora and fauna species Report or apprehend violators Get involved in groups with the same cause

Youths role in the protection of the Environment Joining environmental organizations Spearheading an environmental campaign Encourage others to participate in environmental causes

Youth causes for the Environment Replicate existing initiatives Recognize the vital role of the youth in environmental protection Encourage others to participate in environmental causes

Please put a check ( ) on the blank before the practices you initiated because of the issues heard from Radio Berde.1. Solid Waste Management

____ Proper waste disposal through segregation

____ Reduce, Reuse, Recycle

____ Encourage others to segregate their wastes

____ Others

2. Water Conservation

____ Maximize the use of household water

____ Report broken water pipes

____ Plant more trees

____ Others

3. Biodiversity

____ Promote protection and preservation of flora and fauna species

____ Report or apprehend violators

____ Get involved in groups with the same cause

____ Others

4. Youths Role in the Protection of the Environment

____ Joining environmental organizations

____ Spearheading an environmental campaign

____ Encourage others to participate in environmental causes

____ Others5. Youth Causes for the Environment

____ Replicate existing initiatives

____ Recognize the vital role of the youth in environmental protection

____ Encourage others to participate in environmental causes

____ OthersIII. What would you recommend to the researchers in order to help make Radio Berde a better environmental advocacy?

( ) Lengthen airtime of Radio Berde

( ) Increase frequency of Radio Berdes broadcast

( ) Move to FM frequency

( ) Others. Specify ________________________________________________________________