rachel kerr, creative inc on their work for skoff pies at outstanding by design
Upload: keith-bohanna-digital-strategist-deliverer-of-successful-web-projects
Post on 13-Nov-2014
705 views
DESCRIPTION
The presentation given by Rachel Kerr, Creative Inc on their work on Skoff Pies Visual Identity and packaging design during Outstanding By Design on May 10th 2014 in Highbank Organic Orchard. You can see more here: www.biabeag.comTRANSCRIPT
![Page 1: Rachel Kerr, Creative Inc on their work for Skoff Pies at Outstanding By Design](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5464d7fdaf7959167a8b493d/html5/thumbnails/1.jpg)
The Skoff story, Biabeag Saturday 10th May 2014
PIES
![Page 2: Rachel Kerr, Creative Inc on their work for Skoff Pies at Outstanding By Design](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5464d7fdaf7959167a8b493d/html5/thumbnails/2.jpg)
A bit about what we do...
![Page 3: Rachel Kerr, Creative Inc on their work for Skoff Pies at Outstanding By Design](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5464d7fdaf7959167a8b493d/html5/thumbnails/3.jpg)
![Page 4: Rachel Kerr, Creative Inc on their work for Skoff Pies at Outstanding By Design](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5464d7fdaf7959167a8b493d/html5/thumbnails/4.jpg)
TM
![Page 5: Rachel Kerr, Creative Inc on their work for Skoff Pies at Outstanding By Design](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5464d7fdaf7959167a8b493d/html5/thumbnails/5.jpg)
& how they come to life...
![Page 6: Rachel Kerr, Creative Inc on their work for Skoff Pies at Outstanding By Design](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5464d7fdaf7959167a8b493d/html5/thumbnails/6.jpg)
![Page 7: Rachel Kerr, Creative Inc on their work for Skoff Pies at Outstanding By Design](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5464d7fdaf7959167a8b493d/html5/thumbnails/7.jpg)
![Page 8: Rachel Kerr, Creative Inc on their work for Skoff Pies at Outstanding By Design](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5464d7fdaf7959167a8b493d/html5/thumbnails/8.jpg)
![Page 9: Rachel Kerr, Creative Inc on their work for Skoff Pies at Outstanding By Design](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5464d7fdaf7959167a8b493d/html5/thumbnails/9.jpg)
![Page 10: Rachel Kerr, Creative Inc on their work for Skoff Pies at Outstanding By Design](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5464d7fdaf7959167a8b493d/html5/thumbnails/10.jpg)
![Page 11: Rachel Kerr, Creative Inc on their work for Skoff Pies at Outstanding By Design](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5464d7fdaf7959167a8b493d/html5/thumbnails/11.jpg)
TM
![Page 12: Rachel Kerr, Creative Inc on their work for Skoff Pies at Outstanding By Design](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5464d7fdaf7959167a8b493d/html5/thumbnails/12.jpg)
![Page 13: Rachel Kerr, Creative Inc on their work for Skoff Pies at Outstanding By Design](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5464d7fdaf7959167a8b493d/html5/thumbnails/13.jpg)
![Page 14: Rachel Kerr, Creative Inc on their work for Skoff Pies at Outstanding By Design](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5464d7fdaf7959167a8b493d/html5/thumbnails/14.jpg)
![Page 15: Rachel Kerr, Creative Inc on their work for Skoff Pies at Outstanding By Design](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5464d7fdaf7959167a8b493d/html5/thumbnails/15.jpg)
PIES
But back to...
![Page 16: Rachel Kerr, Creative Inc on their work for Skoff Pies at Outstanding By Design](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5464d7fdaf7959167a8b493d/html5/thumbnails/16.jpg)
A good name is the gateway to being identified, recognised and understood.
It started with a name.
![Page 17: Rachel Kerr, Creative Inc on their work for Skoff Pies at Outstanding By Design](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5464d7fdaf7959167a8b493d/html5/thumbnails/17.jpg)
A bad name can be the main reason why a brand is misinterpreted or overlooked, or it can be a source of negative associations.
![Page 18: Rachel Kerr, Creative Inc on their work for Skoff Pies at Outstanding By Design](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5464d7fdaf7959167a8b493d/html5/thumbnails/18.jpg)
An overarching nameA name with distinctionA name that suggests wholesome
Naming Criteria
![Page 19: Rachel Kerr, Creative Inc on their work for Skoff Pies at Outstanding By Design](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5464d7fdaf7959167a8b493d/html5/thumbnails/19.jpg)
Names that suggest family & heritageNames relating to food & tasteNames suggestive of Donal’s personality
Naming Framework
![Page 20: Rachel Kerr, Creative Inc on their work for Skoff Pies at Outstanding By Design](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5464d7fdaf7959167a8b493d/html5/thumbnails/20.jpg)
![Page 21: Rachel Kerr, Creative Inc on their work for Skoff Pies at Outstanding By Design](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5464d7fdaf7959167a8b493d/html5/thumbnails/21.jpg)
Skoff stood out as it’s a verb which describes what you want to do with good food.
The Name.
![Page 22: Rachel Kerr, Creative Inc on their work for Skoff Pies at Outstanding By Design](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5464d7fdaf7959167a8b493d/html5/thumbnails/22.jpg)
Changing the C to a K allows for the Skehan name to subtly connect with the brand.
The Name.
![Page 23: Rachel Kerr, Creative Inc on their work for Skoff Pies at Outstanding By Design](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5464d7fdaf7959167a8b493d/html5/thumbnails/23.jpg)
It’s also a name which isn’t limited to pies and can broaden into other product ranges and categories down the line.
The Name.
![Page 24: Rachel Kerr, Creative Inc on their work for Skoff Pies at Outstanding By Design](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5464d7fdaf7959167a8b493d/html5/thumbnails/24.jpg)
Some inspiration.
![Page 25: Rachel Kerr, Creative Inc on their work for Skoff Pies at Outstanding By Design](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5464d7fdaf7959167a8b493d/html5/thumbnails/25.jpg)
Donal’s larger than life character.
![Page 26: Rachel Kerr, Creative Inc on their work for Skoff Pies at Outstanding By Design](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5464d7fdaf7959167a8b493d/html5/thumbnails/26.jpg)
Early development work.
![Page 27: Rachel Kerr, Creative Inc on their work for Skoff Pies at Outstanding By Design](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5464d7fdaf7959167a8b493d/html5/thumbnails/27.jpg)
![Page 28: Rachel Kerr, Creative Inc on their work for Skoff Pies at Outstanding By Design](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5464d7fdaf7959167a8b493d/html5/thumbnails/28.jpg)
![Page 29: Rachel Kerr, Creative Inc on their work for Skoff Pies at Outstanding By Design](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5464d7fdaf7959167a8b493d/html5/thumbnails/29.jpg)
![Page 30: Rachel Kerr, Creative Inc on their work for Skoff Pies at Outstanding By Design](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5464d7fdaf7959167a8b493d/html5/thumbnails/30.jpg)
But really, Donal loves retro.
![Page 31: Rachel Kerr, Creative Inc on their work for Skoff Pies at Outstanding By Design](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5464d7fdaf7959167a8b493d/html5/thumbnails/31.jpg)
![Page 32: Rachel Kerr, Creative Inc on their work for Skoff Pies at Outstanding By Design](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5464d7fdaf7959167a8b493d/html5/thumbnails/32.jpg)
![Page 33: Rachel Kerr, Creative Inc on their work for Skoff Pies at Outstanding By Design](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5464d7fdaf7959167a8b493d/html5/thumbnails/33.jpg)
The new mark.
![Page 34: Rachel Kerr, Creative Inc on their work for Skoff Pies at Outstanding By Design](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5464d7fdaf7959167a8b493d/html5/thumbnails/34.jpg)
![Page 35: Rachel Kerr, Creative Inc on their work for Skoff Pies at Outstanding By Design](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5464d7fdaf7959167a8b493d/html5/thumbnails/35.jpg)
![Page 36: Rachel Kerr, Creative Inc on their work for Skoff Pies at Outstanding By Design](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5464d7fdaf7959167a8b493d/html5/thumbnails/36.jpg)
![Page 37: Rachel Kerr, Creative Inc on their work for Skoff Pies at Outstanding By Design](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5464d7fdaf7959167a8b493d/html5/thumbnails/37.jpg)
The brand in development.
![Page 38: Rachel Kerr, Creative Inc on their work for Skoff Pies at Outstanding By Design](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5464d7fdaf7959167a8b493d/html5/thumbnails/38.jpg)
Everyone loves a pint and pie but how about a pint in a pie? This traditional beef & stout pie is full of flavour and
topped with crisp puff pastry.
DONALBy
BEEF & STOUT Everyone loves a pint and pie but how
about a pint in a pie? This traditional beef & stout pie is full of flavour and
topped with crisp puff pastry.
DONALSkehan
By
CHICKEN & HAMEveryone loves a pint and pie but how
about a pint in a pie? This traditional beef & stout pie is full of flavour and
topped with crisp puff pastry.
DONALBy
STEAK & ONION 100%natural
100%natural
100%natural
![Page 39: Rachel Kerr, Creative Inc on their work for Skoff Pies at Outstanding By Design](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5464d7fdaf7959167a8b493d/html5/thumbnails/39.jpg)
![Page 40: Rachel Kerr, Creative Inc on their work for Skoff Pies at Outstanding By Design](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5464d7fdaf7959167a8b493d/html5/thumbnails/40.jpg)
BEEF STOUTCHICKEN HAM
![Page 41: Rachel Kerr, Creative Inc on their work for Skoff Pies at Outstanding By Design](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5464d7fdaf7959167a8b493d/html5/thumbnails/41.jpg)
![Page 42: Rachel Kerr, Creative Inc on their work for Skoff Pies at Outstanding By Design](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5464d7fdaf7959167a8b493d/html5/thumbnails/42.jpg)
S T EAK & ONIONBY
DONAL
BY
DONAL
BY
DONAL B EEF & STOUT C HICKEN & HAM
![Page 43: Rachel Kerr, Creative Inc on their work for Skoff Pies at Outstanding By Design](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5464d7fdaf7959167a8b493d/html5/thumbnails/43.jpg)
![Page 44: Rachel Kerr, Creative Inc on their work for Skoff Pies at Outstanding By Design](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5464d7fdaf7959167a8b493d/html5/thumbnails/44.jpg)
NOMNOMN�
BEEF STOUT
NOMNOMN�
CHICKEN HAM
NOMNOMN�
![Page 45: Rachel Kerr, Creative Inc on their work for Skoff Pies at Outstanding By Design](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5464d7fdaf7959167a8b493d/html5/thumbnails/45.jpg)
TENDER
CHICKEN & HAMA tasteful marriage between
a bird and a pig
This traditional chicken & ham pie is full of flavour and topped with crisp puff pastry.
PIESHEARTY
BEEF & STOUT PIES
IRISH
STEAK & ONIONEnter the steak & ONION PIE THIS
IS COMFORT FOOD AT ITS BEST
This traditional steak & onion pie is full of flavour and topped with crisp puff pastry.
PIES
Everyone loves a pint & pie buthoW about a piNT IN A PIE
This traditional beef & stout pie is full of flavour and topped with crisp puff pastry.
![Page 46: Rachel Kerr, Creative Inc on their work for Skoff Pies at Outstanding By Design](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5464d7fdaf7959167a8b493d/html5/thumbnails/46.jpg)
All of which brought us to these.
![Page 47: Rachel Kerr, Creative Inc on their work for Skoff Pies at Outstanding By Design](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5464d7fdaf7959167a8b493d/html5/thumbnails/47.jpg)
![Page 48: Rachel Kerr, Creative Inc on their work for Skoff Pies at Outstanding By Design](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5464d7fdaf7959167a8b493d/html5/thumbnails/48.jpg)
![Page 49: Rachel Kerr, Creative Inc on their work for Skoff Pies at Outstanding By Design](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5464d7fdaf7959167a8b493d/html5/thumbnails/49.jpg)
![Page 50: Rachel Kerr, Creative Inc on their work for Skoff Pies at Outstanding By Design](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5464d7fdaf7959167a8b493d/html5/thumbnails/50.jpg)
![Page 51: Rachel Kerr, Creative Inc on their work for Skoff Pies at Outstanding By Design](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5464d7fdaf7959167a8b493d/html5/thumbnails/51.jpg)
& some other great things too.
![Page 52: Rachel Kerr, Creative Inc on their work for Skoff Pies at Outstanding By Design](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5464d7fdaf7959167a8b493d/html5/thumbnails/52.jpg)
![Page 53: Rachel Kerr, Creative Inc on their work for Skoff Pies at Outstanding By Design](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5464d7fdaf7959167a8b493d/html5/thumbnails/53.jpg)
![Page 54: Rachel Kerr, Creative Inc on their work for Skoff Pies at Outstanding By Design](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5464d7fdaf7959167a8b493d/html5/thumbnails/54.jpg)
Thank you.www.creativeinc.ie