qut social media workshop (school of design)
Post on 21-Oct-2014
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DESCRIPTION
Adam Franklin gave this workshop and lecture at QUT in Brisbane on 25th August 2014.TRANSCRIPT
The Truth About Social Mediafor Business
• Is it a Fad? • Your worst fears • Twitter, Facebook, Blogs, Email, LinkedIn & YouTube• Social Media Strategy• Q&A
Adam Franklin, Marketing Manager
2
4Who’s next?
You?
@Franklin_Adam
5
Tweet Tweet!
@Franklin_Adam @Bluewire_Media
Tweet Tweet@Franklin_Adam
Show of handsget up
Weiner-‐gate@Franklin_Adam
Tools@Franklin_Adam
Don’t have 7me?
No time?@Franklin_Adam
@Franklin_Adam
Monitor
Men7on
Relax…
Just like real life!
Twi:er
1 referral in 24 hours
1. Facebook comments Facebook@Franklin_Adam
1. Facebook comments 2 referrals in 10 minutes
1. Facebook comments 8 referrals in 1 day
INVEST
25Remarkable content
@Franklin_Adam
Blogging@Franklin_Adam
Blogging A:racts More Visitors
Source: Data from over 1,500 businesses - http://bit.ly/XDkQV
Done the work
Email Marke7ng
$1 spent$41 return
Email is best. Remember 1995?
#hire14
Darren Rowse aka @ProBlogger
Dear Rich
Will It Blend?
Cost? $50Views: 10,656,840Total Video Views: 192,351,121
700%
Results?
@Franklin_AdamLinkedIn
@Franklin_Adam
@Franklin_AdamLinkedIn
@Franklin_Adam
Social Strategy -‐ Beginner
1. Set up pages
Social Strategy -‐ Beginner
1. Set up pages
2. Secure your URL
Social Strategy -‐ Beginner
1. Set up pages
2. Secure your URL
3. Publish content & enable sharing
Social Strategy -‐ Beginner
1. Set up pages
2. Secure your URL
3. Publish content & enable sharing
4. Watch and listen
Social Strategy -‐ BeginnerSocial Strategy -‐ Beginner
1. Set up pages
2. Secure your URL
5. Join in
3. Publish content & enable sharing
4. Watch and listen
Social Strategy -‐ Intermediate
What would you do?
Social Strategy -‐ Intermediate
Social Strategy -‐ Intermediate
Social Strategy -‐ Intermediate
Content marke7ng
52
#NHHPC13
#NHHPC13
Up 55%
Up 107% (@replies)
Sales
#NHHPC13
59
“Train hard, win easy”
Sean Bowes
www.bluewiremedia.com.au/book
