qut digital repository: //eprints.qut.edu.au/20961/1/c20961.pdf · 2010. 6. 9. · travel involves...

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QUT Digital Repository: http://eprints.qut.edu.au/ Pike, Steven D. (2005) Destination brand performance measures : a consumer based brand equity approach. In: International Conference on Destination Branding and Marketing for Regional Tourism Development, 8-10 December 2005, Institute for Tourism Studies, Macau S.A.R., China. © Copyright 2005 [please consult the author]

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Page 1: QUT Digital Repository: //eprints.qut.edu.au/20961/1/c20961.pdf · 2010. 6. 9. · travel involves private vehicles (BTR, 2002). Intrastate drive tourism is also significant, with

QUT Digital Repository: http://eprints.qut.edu.au/

Pike, Steven D. (2005) Destination brand performance measures : a consumer based brand equity approach. In: International Conference on Destination Branding and Marketing for Regional Tourism Development, 8-10 December 2005, Institute for Tourism Studies, Macau S.A.R., China.

© Copyright 2005 [please consult the author]

Page 2: QUT Digital Repository: //eprints.qut.edu.au/20961/1/c20961.pdf · 2010. 6. 9. · travel involves private vehicles (BTR, 2002). Intrastate drive tourism is also significant, with
Page 3: QUT Digital Repository: //eprints.qut.edu.au/20961/1/c20961.pdf · 2010. 6. 9. · travel involves private vehicles (BTR, 2002). Intrastate drive tourism is also significant, with
Page 4: QUT Digital Repository: //eprints.qut.edu.au/20961/1/c20961.pdf · 2010. 6. 9. · travel involves private vehicles (BTR, 2002). Intrastate drive tourism is also significant, with
Page 5: QUT Digital Repository: //eprints.qut.edu.au/20961/1/c20961.pdf · 2010. 6. 9. · travel involves private vehicles (BTR, 2002). Intrastate drive tourism is also significant, with
Page 6: QUT Digital Repository: //eprints.qut.edu.au/20961/1/c20961.pdf · 2010. 6. 9. · travel involves private vehicles (BTR, 2002). Intrastate drive tourism is also significant, with
Page 7: QUT Digital Repository: //eprints.qut.edu.au/20961/1/c20961.pdf · 2010. 6. 9. · travel involves private vehicles (BTR, 2002). Intrastate drive tourism is also significant, with
Page 8: QUT Digital Repository: //eprints.qut.edu.au/20961/1/c20961.pdf · 2010. 6. 9. · travel involves private vehicles (BTR, 2002). Intrastate drive tourism is also significant, with
Page 9: QUT Digital Repository: //eprints.qut.edu.au/20961/1/c20961.pdf · 2010. 6. 9. · travel involves private vehicles (BTR, 2002). Intrastate drive tourism is also significant, with