quoting engine – a research & lead generation

6
Quoting Engine – A Research & Lead Generation Tool

Upload: julienneandrews

Post on 13-Jun-2015

334 views

Category:

Technology


1 download

TRANSCRIPT

  • 1. You can view a quoting engine from twodifferent angles. From one perspective, its aresearch tool. On the other hand, it can alsobe an instrument to unearth more prospectcustomers. These opposing views are held bythe buyer and the seller. To know more on howa simple WordPress quoting engine can beperceived as two different things, read on.Discover too from which side you are comingfrom.

2. For buyers, they use this plugin to research ona product or service they want to avail of. Youmust understand that while prospects may beinterested in a certain item, they often lack thecourage to inquire about it. This is especiallytrue when the item in question is somewhatembarrassing say a piece of lingerie and thesales person is a man. Thats how a quotingengine becomes a great research tool. 3. Installed on WordPress-based sites, this pluginallows the user to get a quote or an estimate of aproduct or service. It does so in a way that usersmerely need to click from options and they willget the estimate instantly. There is no need totalk to the store owner or the salesman. This alsogives them the flexibility to push through or backout without feeling any pressure from the seller.Best of all, the using the WordPress quotingengine enables them to conveniently andprivately research on prices of items they desire. 4. On one end, the tool can also be used by thebuyer in gathering or generating leads. A leadis simply the contact information of a prospectwho is interested in a product. It can be assimple as an email address or a phonenumber and a first name or nickname. Howdoes it result in the discovery of prospectbuyers for the seller? The secret lies in aquoting engine feature called "web form." 5. Also called an opt-in form, a web form is a simplyform on a webpage. It is where prospects entertheir contact information (the lead). What a lot ofbuyers do is they allow the free use of thequoting engine. But to view the result, usersneed to enter a valid email address or phonenumber. Interested parties wont mind leavingtheir lead especially if it will allow them to conducta "stealth research" on the product or service theydesire. Whatsmore,receiving emailcommunication from the seller also means beingable to know more about that product.