quiz zenith'15
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1
Mr. X, the founder of company Y had previously been a sales agent for the one of his competitors and thus gave birth to company Y.
From the 1920s to the 1960s, before the development of the respective sector, Y was either number one or number two in worldwide.
In 1993, Y was acquired by a brand company of P&G, which further sold the unit to a company making it the largest in the world—owning such brand names. Identify X and Y?
3
X, is a company formally known as Y headquartered in England and is a major producer of health, hygiene and home products.
Y was formed in 1999 by the merger of two firms from different countries of Europe.
Y has 3 brands which are largest selling goods globally in respective categories.
Identify X and Y ?
5
Company is best known for manufacturing
the product X, which is a household name in India. Some of the products by the company
looks like pens from the company which has brands like Beta, Vector and Galaxy.
Identify X and the company that makes it.
6
In the F1 race, identify the name of the company in front billboard. Ans: N,_,_t,_,_,_,o. Hint: The multinational consumer electronics company which developed video game consoles.
7
The product owes it's name to a town/municipality of Mexico.
The product is prepared from a plant called blue agave is native to Jalisco, Mexico.
Some of the unpopular brands of product are Fortaleza, Casa Noble, Casa Dragones and Pueblo Viejo.
Identify the product? Some of you would love to enjoy it
9
Which of the following platforms is the only one that is among the Top 10 most popular social networking Sites for 2014?
a) Blogger b) VK c) Wordpress d) My Space
11
Which social media platform had the fastest user growth between 2013-2014?
a) Pinterest b) Instagram c) Snapchat d) Kik
13
Which country will generate the most revenue from mobile advertising in 2014?
a) China b) South Korea c) United States d) India
14
What are the TWO most important components of the "Psychology of Selling"?
A.Gaining Commitment B.Needs Assessment C.Building Trust D.Closing the Deal E.Presenting the Solution
16
What is the advantage of an "Up-Front Contract"?
A. It gets them to agree to something by acknowledging that you know whats best for their businessB. It allows the merchant to focus and participate in the conversationC. It gives them solutions to problems with out having to ask many questionsD. It prevents any future objections
20
All activities involved in selling goods or services for the purpose of resale or business use is termed as:
Wholesaling Retailing Direct Marketing Direct Sale.
22
Product convenience becomes the __________________ product buying motive .
Patronage Emotional Rational Habitual
23
Company X has appointed him as its New Marketing Officer recently.
His appointment makes the brand have first time in its history the traditional, point –of-purchase and in store sales under a single executive.
The brand is a known beverage brand is known to spread happiness
Name Brand X?
24
When the target market views a brand as one more entry in the market, it is called as
Over Positioning Confused Positioning Under Positioning Doubtful Positioning
25
Identify the Hidden meaning in the Logo? Hidden Message: In the white space
there is an -------- that subliminally represents speed and ----------.
26
Example for an augmented product — Exchange offers Guarantee period Maintenance checks Quality standards
28
When medical representatives provide information about new products or medicines to the doctors or hospitals, this type of sales person is called as -
Inside order taker Field executives Missionary sales person Sales executive
29
A life-sciences firm has recently used this print campaign to remind customers of the ancestral companies that are behind the treatments they take.
Name the firm?
30
. A rental car company with the second largest market share runs advertisement showing how its customer service is superior to that of the largest competitor. This is an example of
a. comparative advertising b. corrective advertising c. primary demand advertising d. institutional advertising
31
Which of these is not from Procter and gamble ?
a. tide b. huggies c. pringles d. Gillette e. pampers
32
Identify the Hidden meaning in the Logo? Ans: Black F and Red pattern signifying
-------, ----- Comes in between F and red pattern.
33
Holistic Marketing integration except:A. value explorationB. value delivery activitiesC. value creationD. value examination
34
Out of the following ____ is one of the three levels of a product
a. core b. Augmented c. actual d. Fragmented
35
• Founder’s of a multinational consumer good Company. • Company owns over 300+ brands and has customers in 150+
countries.• Name the Company?
36
What are the additional P’s of marketing?
People, physical evidence, process. Procurement, people, place. Packaging, process, proof Procurement, place, price.
44
ohh Come-on!! Parent company of a brand which campaigns: “Kya swaad he zindaagi .Identify the company?
46
Logo of a recently formed Indian foundation X which helps people who are fighting against Cancer. Identify (Name of the initiative needed).
48
This is the range of PEPSI logos which have been transformed over the years. What is the logic behind the current logo ?
50
And, to end the quiz on a funny note Which term Connects the first two
companies to the 3rd picture. Why? (Funda is necessary)
51
The brand X is a subsidiary of Y; which in turn comes under Aditya Birla Nuvo group's apparel business.
X is credited with introducing the concept of some weekday Dressing almost two decades back in India.
Identify X and Y ?
53
X originally known as Y, was founded by a young University student and his mentor in1964.
X is a known brand for athletes and sports persons.
Y, started business as a distributor for a Japanese company and worked under the concept of private brands .
It is believed that the coach first made the product for himself but the student claimed that the product was made specially for him and for his use.
Identify X and Y ?
55
Who are these Italian guys? Connected to a brand which had two
central lines until 2012, when the lines merged under a single label.
56
X drink contain five major energy giving components. X was meant for the football team Y during their drink break. Name the product and the team name which helped introduce the product. X is currently manufactured by the one of the topmost beverage companies of the world which went bankrupt in the year 1931.