quiz - advertising regulation
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20 Questions about AdvertisingMatthew Nathan Holly
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1. What year was the national vigilance committee set up?• 1927• 1928• 1938
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2. “Adverts should not cause ‘Serious and _______ offence’”• Harmful• Widespread• Criminal
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3. An advert for Tobacco has to have _% of government health warnings
• 30%• 45%• 50%
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4. Name the three types of problematic advertising:• Harmful, Offensive, Misleading• Hurtful, Offensive, Misleading• Harmful, Racist, Misleading
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5. Why is this advert misleading and give specific examples?
• Because is has facts that are untrue not even linking to coke.
Specific for headaches Relieves mental & physical exhaustion.
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6. What organisations did the UK follow in regards to alcohol related adverts? (choose 2)
• The World Health Organisation (WHO)• The EU• Talk to Frank• BBFC• Alcoholics Anonymous
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7. What section of society are alcohol adverts not meant to be aimed at?
• Minors (people younger than 18) – as it is illegal for people to drink in the UK if they are under the age of 18. (unless they are drinking with a meal).
• The elderly• Alcoholics
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8. What actions are not allowed to be shown by the actors in alcohol adverts? (choose 2)
• Drink driving,• Operating heavy machinery whilst drinking,• Climbing things whilst drunk,• Running in traffic when drunk
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9. Are alcohol adverts allowed to be shown as a solution for personal conflicts?
• No – because it could be seen by the public as a suitable choice to solve issues at home etc. When it doesn’t.
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10. Where are alcohol adverts not be shot? (showing actors drinking there)
• In the workplace – it would be irresponsible to promote drinking at the workplace. This is because alcohol is a depressant and would decrease your mental activity, therefore, making you less efficient at work.
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11. What things must alcohol adverts not claim to promote?• Increased sexual performance,• Health benefit claims,• Enhanced physical performance,• Increased social performance.
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12. What type of drinking must not be condoned? (Choose 2)• Drinking on public transport• Binge/ irresponsible drinking, Underage drinking.• Drinking at parties• Drink driving• Drinking in public places
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13.If the advert was to be complained about what would happen?
• Company would have to change advert or withdrawn advert.• Agree to watershed (after 9pm showings)
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14. If a company was to not withdraw an advert that was not suitable what would happen?
• Get fined• Blacklisted• Prison
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16. What are the 3 main problems of advertising? • Advertisers still use words in conjunction with their products
to imply efficacy. • Advertisers reference nonsense studies and boards such as
‘the ponds institute’• Homeopathy – a different approach.
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17. How much legal power does the ASA have?• A lot – They can change the films rating by law• A little – The can influence a films rating by law• No power – they have no legal power
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17. Extra info
•Advertising publishers like newspapers have agreed to abide the ASA’s decisions
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18. What does ASA stand for?• Advertising standards agency • American standards of advertising• Anti advertising standards agency
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19. How can this advert be shown as offensive?