quividi audience measurement rus - v1.1
TRANSCRIPT
- 1. Quividi 2014 1 [email protected]
2. ? ? ? ? ? ? Quividi? 2 3. >> Why? How? What? Who? Whats next? ? , ? , , Digital Signage ROI 3 4. >> Why? How? What? Who? Whats next? ? / 1/10 , 24/7 Digital Signage Quividi - IP- 4 5. Why? >> How? What? Who? Whats next? ? 5 Digital Signage (-) VidiReports, - IP- ( ). VidiReports : , (, , ..) , Quividi 6. Why? >> How? What? Who? Whats next? 6 VidiReports VidiReports VidiGates 7. Why? >> How? What? Who? Whats next? ? 7 - VidiReports ( ) VidiCenter ( ) 8. Why? >> How? What? Who? Whats next? ? 300 8 ( ) 9. Why? How? >> What? Who? Whats next? ? 9 (Opportunities To See, OTS) / OTS (Average Unit Audience) - ( / ) (0-15 / 15-35 / 35-65 / 65+) + ( ) 10. Why? How? >> What? Who? Whats next? : 10Data courtesy of www.media-reciprocity.com 11. Why? How? >> What? Who? Whats next? : 11Data courtesy of www.media-reciprocity.com 12. Why? How? >> What? Who? Whats next? : 12Data courtesy of JR Rail and Ocean Outdoor 13. Why? How? >> What? Who? Whats next? : 13Data courtesy of Green Room Retail 14. Why? How? >> What? Who? Whats next? Media Media Viewer Count Media Runtime (Mean) Play Count Media Runtime (Total) Media Viewers / hour runtime Media #140 10 860 139 sec. 3 019 116:34:01 93,2 Media #436 9 712 383 sec. 766 81:29:38 119,2 Media #336 6 289 115 sec. 1 530 48:52:30 128,7 Media #344 5 694 46 sec. 1 534 19:36:04 290,5 Media #432 5 477 342 sec. 674 64:01:48 85,5 Media #435 5 379 414 sec. 404 46:27:36 115,8 Media #351 4 406 113 sec. 1 468 46:04:44 95,6 Media #6 4 217 94 sec. 2 167 56:34:58 74,5 Media #420 3 454 51 sec. 1 523 21:34:33 160,1 Media #431 2 964 38 sec. 1 513 15:58:14 185,6 Media #348 2 726 91 sec. 1 458 36:51:18 74,0 Media #398 2 656 66 sec. 276 5:03:36 524,9 Media #353 2 509 35 sec. 1 466 14:15:10 176,0 Media #434 2 418 37 sec. 1 036 10:38:52 227,1 Media #402 2 019 60 sec. 252 4:12:00 480,7 : 14 Media Media Viewer Count Media Runtime (Mean) Play Count Media Runtime (Total) Media Viewers / hour runtime Media #140 10 860 139 sec. 3 019 116:34:01 93,2 Media #436 9 712 383 sec. 766 81:29:38 119,2 Media #336 6 289 115 sec. 1 530 48:52:30 128,7 Media #344 5 694 46 sec. 1 534 19:36:04 290,5 Media #432 5 477 342 sec. 674 64:01:48 85,5 Media #435 5 379 414 sec. 404 46:27:36 115,8 Media #351 4 406 113 sec. 1 468 46:04:44 95,6 Media #6 4 217 94 sec. 2 167 56:34:58 74,5 Media #420 3 454 51 sec. 1 523 21:34:33 160,1 Media #431 2 964 38 sec. 1 513 15:58:14 185,6 Media #348 2 726 91 sec. 1 458 36:51:18 74,0 Media #398 2 656 66 sec. 276 5:03:36 524,9 Media #353 2 509 35 sec. 1 466 14:15:10 176,0 Media #434 2 418 37 sec. 1 036 10:38:52 227,1 Media #402 2 019 60 sec. 252 4:12:00 480,7 15. Why? How? What? Who? >> Whats next? ? - - - (, ) , , 15 15 16. Why? How? What? Who? >> Whats next? Quividi? // / .. 16 17. ? (Digital Signage) , , - ( , ..), . , , . , . , , , . , . , 17 : 18. Why? How? What? >> Who? Whats next? : Equidia 8,500 . Equidia Mdiamtrie 2009 45 . 270,000 , 50%. 18 - 0 50 100 150 200 250 300 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 19. Why? How? What? >> Who? Whats next? : Amscreen 6,000 8 , , , . . 100% Quividi - 19 , , , , , , . ." , , Kinetic April 8th 2013 20. Why? How? What? >> Who? Whats next? : Ocean Outdoors , . . . , Scala, (Proof-of- Performance reports). 20 21. Why? >> How? What? Who? Whats next? ? , , , (3 , 15 ) , , , , , 21 22. >> Why? How? What? Who? Whats next? Quividi? 22 2006 2 6000 - 160 38 23. Why? How? What? Who? >> Whats next? Quividi? - (= ), () , , .. 95%+ , 85% - , 75% - . , , , , SDK 160 Digital Signage, , , -, 23 24. , , 24 www.quividi.com [email protected] 25. ! www.quividi.com [email protected] 25