Quit applying to jobs

Start pursuing companies

Today, let’s…• Identify the gap • Understand you’re always

marketing• Leverage what (and who) you

know

Identify the gap.

What do you want to be when you

grow up?

Wanting a change does not mean you’ve diagnosed what needs

changed.

Understand the culture, then the

role.

Assess the culture• Very personal place. People

seem to share a lot of themselves.

• Dynamic and entrepreneurial. People are willing to take risks.

• Results-oriented. People are achievement oriented.

• Structured. Formal procedures govern what people do.

Assess the culture• The glue that holds the organization

together is loyalty and trust.• The glue that holds the organization

together is innovation and development.

• The glue that holds the organization together is achievement and goal accomplishment.

• The glue that holds the organization together is formal rules and policies.

Understand you’re always

marketing

Recruiters must disqualify

Resumes win!

But we’re changing.

“Trying to recruit people through a really tired 500-word text-only job posting is

probably not the best strategy for success.”

–Kathryn Minshew, CEO of The Muse

I’VE GOT THE POWER

What does it mean for today’s

job seekers?

Lots of candidates fit a role’s

requirements.

Few fit company, team, and role requirements.

Become the marketer.

Become the marketer

• Get in front of the right recruiters• Exercise:

• Look back at earlier answers. (ex. innovation + personal place)

• How apparent are those themes on your profile?

• What experiences/wording/results would attract those companies?

Practice, practice, practice.

Leverage what (and who) you

know

Leverage• Does my resume, LI profile,

interview examples showcase the kind of company I'm looking for?

• Who do I know that could connect me to these companies?

• Did I vet the company as much as they vetted me?

Wrap up• Identify the gap.• Understand you’re always

marketing• Leverage what (and who) you

know

Thank you.