SANTÉ

After a survey, we have clear idea about our market and our customer need. We have analysed and summarized the information through a market research. Not only Malaysia, but also the other countries, people are interested by soft drinks such as “Coca- Cola ,“Pepsi”, “Fanta’, and so on.

Are more than 360 million people suffer from diabetes, 13.4% of the total population, the prevalence ratio was the first of the ASEAN countries, the situation is very grim.

We have 5 types of flavour which are grapes, apples, oranges, kiwi fruits, and strawberries.

“SANTÉ” First, “Santé” did not add any preservatives,

And can be used as mask

SLOGAN OF “SANTÉ”

“”Santé” makes your life healthier.”

“SANTÉ” WILL SALE IN PLASTIC BOTTLE WITH DIFFERENT SIZES

OF 500ML AND 1LITRE.

RM2.70500ml

RM5.301 Litre

WHY WE CHOOSE THESE 5 FRUITS ?Nutritional Value of Grapes.

Contains numerous nutrients, antioxidants, minerals, and vitamins which are keep us healthy, fit, and fine.

Contain powerful antioxidants which able to prevent many types of cancer

Prevention of heart disease, high blood pressure

Rich in vitamin C which is vital for good health of the skin

Protect the skin from the harmful effects of free radicals

Rich in vitamin E which is help us to keep the moisture of the skin

Nutritional Value of Apples

Bind with fats in the intestine

Lower the level of the cholesterol

Presence high in fibre to prevent gallstone

Provide a small amount of skin-friendly vitamin

Importance in skin development

Provide vitamin A to reduce the risk of skin cancer

Nutritional Value of Oranges

Lower the risk of developing kidney stones

To slow down the absorption of fat

To control our blood pressure

Presence high concentration fibre to improve our digestion system

Presence natural oil to keep the moisture of skin

Nutritional Value of Kiwi Fruits

Presence of fibre help us to remove toxin from intestine tract

Rich in vitamin C to lower the risk of stomach cancer

Rich in vitamin E to improve skin-moisturized

To lighten our skin tone

Rich in amino acids to fight harmful rays of the sun

Nutritional Value of Strawberries

The compound nitrate which had found is great for weight loss

Lower the risk of heart disease

The red colouring (anthocyanin) is to burn store fat

Presence of antioxidant which is able to protect our skin from harmful ultraviolet rays

Rich in vitamin C to fight oily skin

BEAUTY CARE Spent RM1503.60 per year to buy skin care products.

STEPSi. Pour out the suitable amount of “Santé” into a bowl

ii. Mix with fresh yogurt and then blend it with spoon

iii. Put it onto your face and then wait for 15 minutes

iv. After 15 minutes, wash your face with warm water

v. Use cold water wash your face again

CONTENT IN “SANTÉ”Nutritional Information (500 ml)

Calories (kcal)

Sugars (g)

Fat (g) Saturates (g)

Salt (g)

45 10 0.0 0.0 0.0

Nutritional Information (1 Litre )

Calories (kcal)

Sugars (g)

Fat (g) Saturates (g)

Salt (g)

90 20 0.0 0.0 0.0

GDAS (GUIDELINE DAILY AMOUNTS)Each 500ml serving contains the following of an adult’s guideline daily amount.

Calories

45kcal2%

 

Sugars

10g11%

Fats

0.0g0

Saturates0.0g0

Salts

0.0g0

Each 1 Litre serving contains the following of an adult’s guideline daily amount.

Calories

90kcal5%

 

Sugars

20g23%

Fats

0.0g0

Saturates0.0g0

Salts

0.0g0

INGREDIENTSWater, Pure grapes juice, Sugar, Stabilisers (E45), Natural flavours

Water, Pure apples juice, Sugar, Stabiliser (E45), Natural flavours

Water, Pure oranges juice, Sugar, Stabiliser (E45), Natural flavours

Water, Pure kiwi fruits juice, Sugar, Stabiliser (E45), Natural flavours

Water, Pure strawberries juice, Sugar, Stabiliser (E45), Natural flavours

PRODUCT PROMOTIONI. Television Advertising

More than 80% of the Malaysia population watch TV every day. We promote “Santé” on television is to ensure our TV commercials are reaching to the right people at the right time.

II. Radio Advertising

We decided to promote “Santé” through radio advertising because it is affordable and highly effective for our business.

It is a direct way to send message to right people

III. Celebrity Endorsement

Make people convince more our product

Build brand equity

It can improve the advertisement recall and make people always remember our product

IV. Free Sample

Show confidence in our product

People will spread our product with their friends or families

We will get feedback, it is helpful to us to improve our product

V. Coupon

It help us to pull in business

Expanding our market area

VI. Reasonable Price

We set a reasonable price for our product and this price is affordable to people

VII. Special Prices

By reducing prices to attract people when short-term promotional

OBSERVATION AND REPORT We observed the result while compared with the other competitors. The

graph below shown the result.

January

February

March

April

00.51

1.52

2.53

3.54

4.55

Santé

Product X

Product Y

Comparision between Sante and Product X and Product Y

Santé Product X Product Y

Quanti

ties

Name of Produ

cts

IN-DEPTH INTERVIEWBecomes healthier

Look younger

Skin becomes smother and soften

Lose weight

REFERENCES1. Are more than 360 million people suffer from diabetes, 13.4% of the total population, the prevalence ratio was the first of the ASEAN countries, the situation is very grim.

http://news.xinhuanet.com/health/2013-06/15/c_124859232.htm

2. Nutritional Value of Grapes

http://www.medicalnewstoday.com/articles/271156.php

http://www.stylecraze.com/articles/top-10-health-benefits-of-grapes/

3. Nutritional Value of Apples

http://www.besthealthmag.ca/eat-well/nutrition/15-health-benefits-of-eating-apples

4. Nutritional Value of Oranges

http://www.stylecraze.com/articles/benefits-of-oranges-for-skin-hair-and-health/

5. Nutritional Value of Kiwi Fruits

http://www.stylecraze.com/articles/amazing-benefits-of-kiwi-for-skin-hair-and-health/

6. Nutritional Value of Strawberries

http://www.care2.com/greenliving/10-super-health-benefits-of-strawberries.html

7. Spent RM1503.60 per year to buy skin care products

http://www.cosmopolitan.co.uk/beauty-hair/news/a22772/women-spend-280-pounds-on-makeup-year/

https://www.google.com.my/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=%E8%8B%B1%E9%95%91%E5%85%91%E6%8D%A2%E6%88%90%E9%A9%AC%E5%B8%81%E6%98%AF%E5%A4%9A%E5%B0%91

“”Santé” makes your life healthier.”