• 1969: Alan Green starts working on prototypes

• 1974: U.S. manufacturing• 1976: Quiksilver license. • 1991: Quiksilver Europe. • 1994: Girls boardshort, with

the brand name Roxy.• 2003: Expansion into China. • 2004: Quiksilver acquires DC • 2005: Jim Stroesser is

named the first ever GM• 2008: launch of Women’s

line.

- 600 stores across Australia, New Zealand and the Pacific, Europe, Ameria, Asia and Africa.

- The logo for Quicksilver is called, inspired by a Japanese print, "The Great Wave Off Kanagawa."

- The company's DC and Hawk are also part of Quiksilver, and they have the same style based on surfing, skateboarding and snowboarding.

- Image of high quality goods

- It's known all around the world

- It's the leader in manufacturing surfing, snowboarding and skateboarding goods

- Many important sportsmen and sportswomen sign with Quiksilver

- They don't have too many stores

- Expensive clothes

- Until 2008 they didn't launch a woman's line

- A lot of competitors

OportunitiesOportunities- Expand in more countries - Manufature clothes for other sports like football and basket - Improve the costumer care

- Their image depends on the image of their sportsmen and sportswomen

- The financial crisis affects their sales

- The increase of fake goods

- They should manufacture football and basketball clothes so that the can offer

goods to other market segment

-They should open more stores so that they can be more competitive

-They should made a course to improve their costumer care

THANK Y O U

Armando Fernández Heras

Txema Carbajo Deán

Asier Armendariz Lopez